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- Tasks: Support programmatic teams in delivering and optimising OOH campaigns.
- Company: Join billups, a leading independent out-of-home specialist transforming media performance.
- Benefits: Gain hands-on experience in a dynamic environment with growth opportunities.
- Why this job: Be part of a mission to connect brands with consumers through innovative technology.
- Qualifications: Strong collaboration skills and a passion for problem-solving.
- Other info: Flexible work culture with a focus on learning and development.
The predicted salary is between 36000 - 60000 £ per year.
Company Overview: Reinventing out-of-home planning and placement for the performance age. Billups is the leading independent out-of-home (OOH) specialist in North America and is continuing to grow in the EMEA region. Delivering OOH managed services globally, helping advertisers and agencies strengthen media performance through our patented analytics and measurement platform. Our mission is to transform the power of places to connect brands with their consumers.
Role Overview: This role will be supporting the programmatic teams account managers and director, across all facets of a campaign. Help to respond to briefs to show how Billups products/services can help clients achieve their goals and be successful in the programmatic OOH space. Setting up programmatic campaigns using a range of targeting criteria across different delivery systems (DSP and our proprietary platform) to ensure campaigns meet performance expectations. Reporting and analyzing live campaign performance weekly and then more in depth for end of campaign reports. Assist in finding automation potential for manual processes and finding ways to pull together disparate analytical information into actionable insights.
Job Responsibilities:
- Campaign Delivery: Initially helps (with a view to full autonomy) take care of campaigns from brief to billing, ensuring each stage of campaign delivery is on time, accurate and as high quality as possible. Expected to proactively monitor all aspects of a campaign’s delivery (performance and pacing) across all platforms. Reactive campaign optimization to problems and issues as they arise. Assist in ensuring campaigns are reconciled promptly and accurately at the end of each month in finance systems. Contribute towards compelling responses to brief.
- Campaign Reporting: Create campaign reports (showing progress against KPIs). Produce weekly, monthly and quarterly performance analysis. Meet agreed campaign performance KPIs and maximise yield where appropriate.
- Product and Pipeline: Use pipeline management tools to ensure the team has a clear view of campaigns coming up. Build case studies to assist in additional revenue generation. Understand, articulate and champion the product offering. Build a good understanding of our competitors and how our USPs compare to theirs.
- Media Supply Optimization: Help determine Media Owner selection, pricing and volume. Liaise with the Trading team to execute on supply/demand tactics as required. Learns to monitor campaigns, understanding basic pacing and optimization. Communicates clearly about performance and flags simple issues to the team. Pulls and organizes data for reports, learning to communicate basic campaign outcomes and preparing for client questions.
Key Competencies (Skills, Knowledge, and Experience):
- People and Relationships: Able to build productive and fruitful relationships with clients and colleagues. Manages others’ expectations and anticipates issues and concerns. Strong collaboration skills, solid team player. Seek resolutions through influence and negotiation. Resilient under pressure and works well to tight deadlines. A self-starter who can challenge the status quo. Genuine ability to work with agility.
- Problem-Solving: Demonstrable ability to learn quickly and think on your feet. Proactively plans workload and spots potential delivery issues, communicating them to the manager. Is learning how to make life easier for the wider team. Excellent problem-solving ability, helping develop and implement new solutions quickly. Pro-active and thinks ahead, identifying potential issues in advance and finding solutions. Numerical literacy, evidence of data-driven decision-making and analysis.
- Communication: Strong presentation skills and confidence in presenting to different groups of people. Understands how to communicate effectively. Knows when to seek guidance to ensure appropriate messaging and is learning to explain basic concepts clearly. Flexible communication skills, able to tailor your message as required. Strong Excel and PowerPoint skills.
- Organisation: Excellent multi-tasking skills and ability to work under pressure. Manages own time and priorities effectively. Ability to coordinate across multiple teams to deliver the desired outcome. Structured and methodical approach to work.
- Digital / Technical Skills: Able to use internal technical tools – picks up new technology and systems well. Comfortable using Excel and PowerPoint to organize data and create reports. Is learning how to leverage these tools for efficiency and basic analysis. Learns the fundamentals of programmatic OOH. Works with data to understand basic trends and is exposed to core DSP and SSP concepts.
Programmatic Executive employer: Billups, Inc.
Contact Detail:
Billups, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand how billups is transforming OOH advertising and be ready to discuss how your skills can contribute to their mission. We want to see your passion shine through!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. We want you to feel confident when discussing your experience and how it aligns with the role of Programmatic Executive.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in showing your enthusiasm for the position. We appreciate candidates who take the extra step to express their interest.
We think you need these skills to ace Programmatic Executive
Some tips for your application 🫡
Show Your Passion for OOH: When writing your application, let us know why you're excited about the out-of-home (OOH) industry. Share any relevant experiences or projects that highlight your enthusiasm and understanding of how OOH can connect brands with consumers.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our mission and the role of Programmatic Executive.
Highlight Your Analytical Skills: Since this role involves reporting and analysing campaign performance, be sure to showcase your numerical literacy and any experience you have with data-driven decision-making. We love candidates who can turn numbers into actionable insights!
Keep It Clear and Concise: While we appreciate creativity, clarity is key! Make sure your application is well-structured and easy to read. Use bullet points where necessary and keep your language straightforward to ensure we get a clear picture of your qualifications.
How to prepare for a job interview at Billups, Inc.
✨Know Your Programmatic Basics
Before the interview, brush up on your knowledge of programmatic advertising and out-of-home (OOH) media. Understand the key terms and concepts, such as DSPs and SSPs, so you can confidently discuss how they relate to the role and how you can contribute to campaign success.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with data analysis and reporting. Bring examples of how you've used data to drive decisions or optimise campaigns in the past. This will demonstrate your ability to meet performance KPIs and provide actionable insights, which is crucial for this role.
✨Demonstrate Strong Communication Skills
Since this role involves liaising with clients and team members, practice articulating your thoughts clearly and concisely. Prepare to explain complex concepts in simple terms, and think of examples where you've successfully communicated with different stakeholders.
✨Prepare Questions About the Company
Research billups and their unique selling points compared to competitors. Prepare thoughtful questions about their products and services, as well as their approach to campaign delivery. This shows your genuine interest in the company and helps you stand out as a candidate who is proactive and engaged.