At a Glance
- Tasks: Drive growth in group and tour sales while developing strategic partnerships.
- Company: Join Bill's, where everyone leaves happy and teamwork thrives.
- Benefits: Enjoy generous discounts, early access to earnings, and career progression opportunities.
- Other info: Dynamic role with opportunities for training and personal development.
- Why this job: Make a real impact on our group's success and develop your sales skills.
- Qualifications: Curiosity about markets and strong relationship-building skills are essential.
The predicted salary is between 30000 - 40000 € per year.
At Bill’s, our mission is simple: Everyone Leaves Happy. As Groups & Tours Sales Manager, you are accountable for the commercial growth of Bill’s group and tour business. You own revenue performance, sales strategy and partner development for this channel, ensuring growth is delivered sustainably, profitably and in line with the wider business strategy. This role exists to turn opportunity into long‑term value.
You develop sale strategies, pricing frameworks and partnerships that drive volume while protecting margin, and you create confidence for both guests and partners through clear commercial ownership. Working closely with Finance, Operations, Reservations and Marketing Teams to ensure that what we promise, we can deliver seamlessly, and that learning from delivery feeds back into pricing, menus and future sales strategy.
As a part of the reservations team, this role will occasionally require weekend working on a rolling basis to ensure essential communications and the Chatbot are looked after during peak restaurant hours.
What we need from you:
- Revenue Ownership & Sales Strategy: Own group and tour revenue performance, contributing to targets, forecasting and seasonal campaigns while balancing growth, profitability and operational delivery.
- New Market & Segment Development: Identify and develop new group booking opportunities beyond traditional tour operators to drive sustainable growth.
- Pricing Strategy & Margin Management: Work with Finance to maintain effective pricing strategies that support cover growth while protecting margins.
- Trade & Partner Relationship Management: Build and manage relationships with tour operators, agents and group partners, leading contracts, renewals and performance reviews.
- Handover & Internal Coordination: Ensure smooth handover from sales to delivery by clearly documenting and sharing booking requirements with operational teams.
- Sales Performance, Reporting & Insight: Monitor booking performance and provide reporting and insight to support commercial decisions and identify growth opportunities.
- Group & Tour Menu Development: Collaborate with Food and Marketing teams to develop commercially viable group menus and ensure they are ready for sales and system setup.
- Business Growth & New Business Development: Develop new partnerships and sales opportunities through outreach, industry engagement and tools such as Apollo.io.
- Asset Development & Sales Enablement: Work with Marketing to create and maintain sales materials that support group and tour growth.
Our Bill’s Benefits (the Good Stuff):
- Never a hungry belly – Discounts on the whole menu, with 80% for on shift and 50% for off shift discounts for all employees.
- Access your earnings early – the ability to access your earnings within 24 hours of working your shift if you ever need it.
- Supermarket discounts – take a percentage off your weekly shop with access to discounts at most of the major supermarkets.
- Long Service Awards – Some things are worth celebrating. Long Service is one of them!
- Yearly Bonus based on our business goals.
- Career Progression – Bill’s strongly believe in giving all of our employees the opportunities to succeed and progress.
- Monthly Training – we also offer monthly core training sessions to keep you at the top of your game.
- Insight discovery – Across our whole business we have woven Insights Discovery into everything we do.
What it takes:
- CURIOUS: Naturally inquisitive about markets, partners and performance, using insight and feedback to identify growth opportunities and refine sales strategy.
- COURAGEOUS: Confident owning commercial decisions, pricing and negotiations, and willing to challenge opportunities that don’t protect margin or delivery quality.
- COLOURFUL: Brings energy, warmth and credibility to relationships, representing Bill’s with clarity, confidence and personality internally and externally.
Groups and Tours Sales Manager in London employer: Bills Website
At Bill's, we pride ourselves on fostering a vibrant and inclusive work culture where every employee is valued and encouraged to grow. As a Groups and Tours Sales Manager, you will benefit from competitive discounts, early access to earnings, and robust career progression opportunities, all while contributing to our mission of ensuring that everyone leaves happy. With a commitment to training and development, along with a supportive team environment, Bill's is an excellent employer for those seeking meaningful and rewarding employment in the hospitality sector.
StudySmarter Expert Advice🤫
We think this is how you could land Groups and Tours Sales Manager in London
✨Tip Number 1
Get to know the company inside out! Research Bill’s mission, values, and recent news. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising common questions related to sales strategy and revenue ownership. Use the STAR method to structure your answers and highlight your achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Bill’s team.
We think you need these skills to ace Groups and Tours Sales Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about driving growth and building relationships in the groups and tours sector.
Tailor Your Experience:Make sure to highlight your relevant experience in sales strategy and revenue management. We love seeing how your past roles have prepared you for this position, so don’t hold back on those achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to read and understand. No need for fluff—just the good stuff!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Bills Website
✨Know Your Numbers
As a Groups and Tours Sales Manager, you'll need to demonstrate your understanding of revenue performance and sales strategy. Brush up on key metrics related to group bookings, pricing strategies, and margin management. Be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your Relationship Skills
This role involves building and managing relationships with tour operators and partners. Prepare examples of how you've successfully developed partnerships in the past. Highlight your communication style and how you ensure smooth handovers between sales and delivery teams.
✨Be Curious and Inquisitive
Bill’s values curiosity, so come prepared with questions about their current market strategies and potential growth opportunities. Show that you're not just interested in the role but also in understanding the business and its challenges. This will demonstrate your proactive approach.
✨Emphasise Team Collaboration
Collaboration with various teams is crucial for this position. Share experiences where you've worked closely with finance, operations, or marketing to achieve a common goal. Highlight your ability to coordinate efforts and ensure everyone is aligned with the sales strategy.
