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- Tasks: Drive growth in group and tour bookings while managing relationships with partners.
- Company: Join Bill's, where everyone leaves happy and teamwork thrives.
- Benefits: Enjoy discounts, early earnings access, and career progression opportunities.
- Other info: Dynamic role with opportunities for training and personal development.
- Why this job: Make a real impact on our group's success and develop valuable skills.
- Qualifications: Experience in sales strategy and relationship management is a plus.
The predicted salary is between 30000 - 40000 £ per year.
At Bill’s, our mission is simple: Everyone Leaves Happy. As Groups & Tours Sales Manager, you are accountable for the commercial growth of Bill’s group and tour business. You own revenue performance, sales strategy and partner development for this channel, ensuring growth is delivered sustainably, profitably and in line with the wider business strategy. This role exists to turn opportunity into long‑term value. You develop sale strategies, pricing frameworks and partnerships that drive volume while protecting margin, and you create confidence for both guests and partners through clear commercial ownership.
Working closely with Finance, Operations, Reservations and Marketing Teams to ensure that what we promise, we can deliver seamlessly, and that learning from delivery feeds back into pricing, menus and future sales strategy. As a part of the reservations team, this role will occasionally require weekend working on a rolling basis to ensure essential communications and the Chatbot are looked after during peak restaurant hours.
What we need from you:
- Revenue Ownership & Sales Strategy: Own group and tour revenue performance, contributing to targets, forecasting and seasonal campaigns while balancing growth, profitability and operational delivery.
- New Market & Segment Development: Identify and develop new group booking opportunities beyond traditional tour operators to drive sustainable growth.
- Pricing Strategy & Margin Management: Work with Finance to maintain effective pricing strategies that support cover growth while protecting margins.
- Trade & Partner Relationship Management: Build and manage relationships with tour operators, agents and group partners, leading contracts, renewals and performance reviews.
- Handover & Internal Coordination: Ensure smooth handover from sales to delivery by clearly documenting and sharing booking requirements with operational teams.
- Sales Performance, Reporting & Insight: Monitor booking performance and provide reporting and insight to support commercial decisions and identify growth opportunities.
- Group & Tour Menu Development: Collaborate with Food and Marketing teams to develop commercially viable group menus and ensure they are ready for sales and system setup.
- Business Growth & New Business Development: Develop new partnerships and sales opportunities through outreach, industry engagement and tools such as Apollo.io.
- Asset Development & Sales Enablement: Work with Marketing to create and maintain sales materials that support group and tour growth.
Our Bill’s Benefits:
- Never a hungry belly – Discounts on the whole menu, with 80% for on shift and 50% for off shift discounts for all employees.
- Access your earnings early – the ability to access your earnings within 24 hours of working your shift if you ever need it.
- Supermarket discounts – take a percentage off your weekly shop with access to discounts at most of the major supermarkets.
- Long Service Awards – Some things are worth celebrating – Long Service is one of them!
- Yearly Bonus – based on our business goals.
- Career Progression – Bill’s strongly believe in giving all of our employees the opportunities to succeed and progress.
- Monthly Training – we also offer monthly core training sessions to keep you at the top of your game.
- Insight discovery – Across our whole business we have woven Insights Discovery into everything we do.
Attributes we value:
- Curious: Naturally inquisitive about markets, partners and performance, using insight and feedback to identify growth opportunities and refine sales strategy.
- Courageous: Confident owning commercial decisions, pricing and negotiations, and willing to challenge opportunities that don’t protect margin or delivery quality.
- Colourful: Brings energy, warmth and credibility to relationships, representing Bill’s with clarity, confidence and personality internally and externally.
Groups and Tours Reservations Manager in London employer: Bill's Support Office
Contact Detail:
Bill's Support Office Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Groups and Tours Reservations Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential partners or colleagues. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to chat with someone from Bill’s, make sure to highlight your experience in revenue ownership and sales strategy. Share specific examples of how you've driven growth and managed relationships in previous roles.
✨Tip Number 3
Be proactive! If you see a potential opportunity for Bill’s, don’t wait for them to come to you. Reach out with your ideas on new market development or innovative sales strategies. This shows initiative and that you’re genuinely interested in contributing to their success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about wanting to be part of the Bill’s team. Don’t forget to follow up after applying to express your enthusiasm!
We think you need these skills to ace Groups and Tours Reservations Manager in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about contributing to Bill's mission of making everyone leave happy. Share why this position speaks to you and how you can bring that energy to our team.
Tailor Your Experience: Make sure to highlight your relevant experience in sales strategy and revenue management. We’re looking for someone who can own group and tour revenue performance, so be specific about your past achievements and how they align with what we need at Bill's.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points stand out. This will help us quickly see how you fit into the role and our team.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Bill's family!
How to prepare for a job interview at Bill's Support Office
✨Know Your Numbers
Before the interview, brush up on your understanding of revenue performance metrics and sales strategies. Be ready to discuss how you would approach forecasting and seasonal campaigns, as this role is all about driving growth while keeping an eye on profitability.
✨Showcase Your Relationship Skills
This position requires building strong relationships with tour operators and partners. Prepare examples of how you've successfully managed partnerships in the past, focusing on your negotiation skills and how you’ve maintained those relationships over time.
✨Demonstrate Market Awareness
Research current trends in group bookings and tour operations. Be prepared to share insights on potential new markets or segments that could be developed, showing your curiosity and proactive approach to identifying growth opportunities.
✨Collaborate and Communicate
Since this role involves working closely with various teams, think of examples where you’ve effectively coordinated with different departments. Highlight your ability to document and share information clearly, ensuring smooth handovers from sales to delivery.