At a Glance
- Tasks: Lead digital strategy, optimise website, manage CRM, and drive customer engagement.
- Company: Bill's, a vibrant restaurant chain focused on guest satisfaction.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join us in a year of exciting change and innovation.
- Why this job: Be at the forefront of digital transformation in a thriving hospitality business.
- Qualifications: 5+ years in digital roles, with strong CRM and customer experience expertise.
Bill’s serves millions of guests a year across our 49 restaurants - many of them decided to come before they got anywhere near one. Winning that decision is the challenge for this role.
At Bill’s, our mission is simple: Everyone Leaves Happy.
More and more of it now starts long before anyone arrives, and we’re bringing that whole side of the business together into one specialist role.
Which makes it a big year to arrive. A new website with a new agency. A new search and AI-search partner. A CRM base with real scale behind it and segmentation, automation and lifecycle next. Gift cards and partnerships with a long way still to run. You’d own where all of it goes, and carry the growth it delivers.
What you’ll own
The website, and how customers find us. The rebuild lands early in the new year. You’ll own what it does next: conversion, SEO, and how Bill’s shows up in AI search while everyone else is still working out the question.
CRM and loyalty. Segmentation, lifecycle and personalisation, aimed at frequency and lifetime value.
Paid acquisition, and the agencies behind it. Paid social, PPC and search partners, yours to brief, hold to account and, where they aren’t earning it, replace.
The commercial half of the title. Gift cards and digital partnerships, including who we choose to work with and on what terms. Both have a long way still to run.
Data that changes what we do. GA4, CRM and platform data in one place, so decisions get made on Monday instead of reconstructed on Thursday.
Digital capability across the business. making the rest of the team confident enough with this to stop waiting for you.
What we’re looking for
At least five years across digital, CRM, customer experience or transformation, including three in a senior role. Hospitality, retail or another business where the customer is the focus.
You’ll be equally comfortable setting the strategy and getting into the detail, with proven expertise across CRM and loyalty, digital acquisition, website optimisation, SEO and analytics, and the commercial confidence to hold agencies and budgets to account.
And you’ll be comfortable being wrong quickly, and using your expertise to find solutions, because a fair amount of this is new ground for the sector, not just for us.
You’ll have genuine ownership of our digital roadmap and of the results it produces. If you do your best work when a business is being rebuilt rather than maintained, this is the year to do it at Bill’
Digital Manager in London employer: Bill's Support Office
At Bill's, we prioritise the happiness of our team as much as that of our guests, fostering a supportive and celebratory work culture. As a Christmas Reservations Support Administrator, you'll enjoy flexible working hours during the festive season, alongside exceptional benefits such as restaurant discounts and leadership development opportunities. Join us in creating memorable experiences for our guests while thriving in a dynamic and rewarding environment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bill's Support Office and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bill's Support Office are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bill's Support Office on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bill's Support Office. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bill's Support Office. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bill's Support Office:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bill's Support Office’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bill's Support Office
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bill's Support Office will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bill's Support Office, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
