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- Tasks: Drive sales growth for groups and tours while managing partnerships and pricing strategies.
- Company: Join a vibrant team at Bill's, known for its supportive culture and delicious food.
- Benefits: Enjoy generous discounts, early access to earnings, and opportunities for career progression.
- Other info: Monthly training sessions and long service awards to celebrate your journey with us.
- Why this job: Make a real impact by developing sales strategies and building valuable partnerships.
- Qualifications: Strong commercial acumen and relationship management skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
It means taking care of our guests, of course, but it also means taking care of you and the people you work with. As a Groups & Tours Sales Manager, you are accountable for the commercial growth of Bill’s Groups and Tours business. You own revenue performance, sales strategy and partner development for this channel, ensuring growth is delivered sustainably, profitably and in line with the wider business strategy. This role exists to turn opportunity into long-term value.
You develop sale strategies, pricing frameworks and partnerships that drive volume while protecting margin, and you create confidence for both guests and partners through clear commercial ownership. Working closely with Finance, Operations, Reservations and Marketing Teams to ensure that what we promise, we can deliver seamlessly, and that learning from delivery feeds back into pricing, menus and future sales strategy.
As a part of the reservations team, this role will occasionally require weekend working on a rolling basis to ensure essential communications and the Chatbot are looked after during peak restaurant hours.
- Revenue Ownership & Sales Strategy: Own group and tour revenue performance, contributing to targets, forecasting and seasonal campaigns while balancing growth, profitability and operational delivery.
- Pricing Strategy & Margin Management: Work with Finance to maintain effective pricing strategies that support cover growth while protecting margins.
- Trade & Partner Relationship Management: Build and manage relationships with tour operators, agents and group partners, leading contracts, renewals and performance reviews.
- Handover & Internal Coordination: Ensure smooth handover from sales to delivery by clearly documenting and sharing booking requirements with operational teams.
- Sales Performance, Reporting & Insight: Monitor booking performance and provide reporting and insight to support commercial decisions and identify growth opportunities.
- Group & Tour Menu Development: Collaborate with Food and Marketing teams to develop commercially viable group menus and ensure they are ready for sales and system setup.
- Business Growth & New Business Development: Develop new partnerships and sales opportunities through outreach, industry engagement and tools such as Apollo.io.
- Asset Development & Sales Enablement: Work with Marketing to create and maintain sales materials that support group and tour growth.
Never a hungry belly - Discounts on the whole menu, with 80% for on shift and 50% for off shift discounts for all employees. Access your earnings early – the ability to access your earnings within 24 hours of working your shift if you ever need it. Supermarket discounts - take a percentage off your weekly shop with access to discounts at most of the major supermarkets. Long Service Awards – Some things are worth celebrating – Long Service is one of them! Yearly Bonus based on our business goals. Career Progression - Bill’s strongly believe in giving all of our employees the opportunities to succeed and progress. The proof is in the pudding, 30 of our 50 Head Office colleagues started out in sites. Monthly Training - we also offer monthly core training sessions to keep you at the top of your game, it’s easy to book on whenever you need.
Naturally inquisitive about markets, partners and performance, using insight and feedback to identify growth opportunities and refine sales strategy. Confident owning commercial decisions, pricing and negotiations, and willing to challenge opportunities that don’t protect margin or delivery quality.
Groups and Tours Sales Manager in City of London employer: Bill's Restaurants
Contact Detail:
Bill's Restaurants Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Groups and Tours Sales Manager in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential partners or colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet with hiring managers or potential partners, be ready to discuss your past successes and how they relate to the Groups & Tours Sales Manager role. Bring examples of your sales strategies and revenue growth achievements to the table.
✨Tip Number 3
Don’t just apply anywhere—apply through our website! It shows you’re genuinely interested in being part of our team at Bill’s. Plus, it makes it easier for us to see your application and get you in front of the right people.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It not only shows your appreciation but also keeps you fresh in their minds. Mention something specific from your conversation to make it personal and memorable.
We think you need these skills to ace Groups and Tours Sales Manager in City of London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about managing groups and tours, so share your experiences and what makes you a great fit for this position.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant skills and experiences that align with the job description. We love seeing how you can contribute to our sales strategy and revenue performance!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills stand out without unnecessary fluff. This helps us see your potential quickly!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Bill's Restaurants
✨Know Your Numbers
As a Groups and Tours Sales Manager, you'll need to demonstrate your understanding of revenue performance and sales strategy. Brush up on key metrics related to sales growth, margin management, and forecasting. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Relationship Skills
This role involves building and managing relationships with tour operators and partners. Prepare examples of how you've successfully developed partnerships in the past. Highlight your communication skills and any experience you have in contract negotiations or performance reviews.
✨Understand the Business Strategy
Familiarise yourself with the company's wider business strategy and how the Groups and Tours channel fits into it. Be prepared to discuss how you can contribute to sustainable growth and profitability while ensuring operational delivery aligns with promises made to guests and partners.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving abilities and decision-making skills. Think about scenarios where you've had to balance growth with margin protection or where you've had to coordinate between different teams. Use the STAR method (Situation, Task, Action, Result) to structure your responses.