Account Director in City of London, London

We’re looking for an experienced Account Director to help lead a multi-market beverage brand and their always-on social ecosystem powering the brand’s presence across eight key EU and Middle Eastern markets, with the potential to expand to a total of 13 markets in 2027. This is a key leadership role at the centre of their social output. You’ll shape a creator-led, platform-native content engine, spanning daily TikTok and Instagram activity through to culture-led campaigns, collaborations and always-on community engagement. The team delivers locally relevant content at scale, while maintaining a consistent global brand identity. Sitting at the intersection of social strategy, creator marketing and cultural storytelling, this role plays a key part in evolving the Social Hubs model - identifying opportunities to expand markets, deepen partnerships and scale impact. It’s ideal for someone who is genuinely passionate about social-first thinking, creators and culture, and who thrives on turning platform insight into standout content and commercial growth.

Key responsibilities

• Lead senior client relationships across global and local stakeholders across 8 markets
• Own the always-on social & content ecosystem and ensure consistent, high-performing output across TikTok and Instagram
• Lead the development of creator-first campaigns and always-on activity, working with local social media producers to identify, brief and manage creators across markets
• Shape culture-first, platform-native content strategies in partnership with Strategy and Creative teams
• Elevate and guide the local social media producers to ensure strong execution and high-quality creator collaborations in-market
• Drive performance-led optimisation using platform data, social insights and cultural signals
• Manage multiple always-on and campaign workstreams including creator partnerships, collaborations and activation
• Build strong integration across creative, strategy, media and influencer teams
• Act as a senior client advisor on social behaviour, creator trends and cultural opportunities
• Identify opportunities to scale this model across markets, formats and creator ecosystem

Experience & Skills

• 1 years’ experience at Account Director level within a social or integrated agency, ideally on always-on/retainer consumer brand accounts
• Strong owned social experience: creator-led and platform-native content
• Strong client leadership: able to calmly manage 10-15 senior stakeholders across markets with gravitas and influence
• Excellent project management: highly organised, detail-oriented, able to run complex multi-market workstreams
• Strong strategic and creative judgement: able to shape, elevate and push social-first ideas
• Strong performance and growth mindset: confident using insights to optimise content, demonstrate impact and identify opportunities to grow the account
• Proven experience delivering social-first, creator-led programmes, including influencer strategy and campaign execution
• Strong experience managing multi-market, multi-stakeholder accounts in fast-paced environments
• Deep platform knowledge, including formats, algorithms and performance drivers
• Strong client leadership with experience managing senior stakeholders and building trusted relationships
• Commercially strong, with experience in budgeting, resourcing and identifying growth opportunities
• Strategic and creative thinker, able to translate cultural insight and data into platform-native output
• Strong project and team management skills, with experience coordinating cross-functional teams
• Highly organised, detail-oriented and confident operating in complex environments
• Strong communicator with experience presenting to senior clients
• Passionate about creators, social platforms and internet culture

About Us

Billion Dollar Boy is an award-winning social agency with Creator Instinct®. We’re here to transform how brands grow in a creator world, inspiring them with sharper strategy and creative work designed for the places where people actually are. Powered by Creator Instinct®, we’ve captured what great creators do naturally & systematically turn cultural energy into commercial impact through structured marketing systems that deliver outcomes. Since 2014, BDB has partnered with iconic brands, including Heineken, Nike, Unilever, PepsiCo, and L’Oréal. Our agency & our work has been recognized by Cannes Lions, Adweek, AdAge, Campaign, The Drum, Webby, Shorty, and The Global Influencer Marketing Awards. We’re enabled by our award-winning proprietary technology Companion, which provides us with better intelligence, greater precision, and helps us prove outcomes. And FiveTwoNine which keeps us connected to qualitative cultural intelligence via a global network of creators. Allowing brands and talent to effectively co-create brand messaging, campaigns, products, and more.

Life at BDB

We’re a social-first, creator-led agency and that energy runs through everything we do. It’s fast-paced, collaborative and always evolving. You’ll be surrounded by people who care deeply about the work, challenge each other to make it better, and aren’t afraid to think differently. We work hard, support each other, and genuinely enjoy being together - whether that’s through team moments, creative sessions, or celebrating the wins along the way.

Our Values

• Be Fair, Be Transparent
• Intentional Inclusivity
• Champion Curiosity
• Own It
• Work for Tomorrow
• Kindness Over Ego

Equal Opportunity

At Billion Dollar Boy, we don’t just accept change. We lead it. We believe that a diverse, inclusive team is the spark that ignites our best creative work. To transform how brands grow, we need the strongest convictions and the most daring perspectives. That only happens when we recruit the best talent from every possible background. When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will: Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents; Not discriminate unlawfully against any person; Select the best person for the job in terms of qualifications and abilities. Our DEI networks and initiatives give our people a voice, create meaningful conversations, and help us keep improving as a business.