Social Media Producer - Germany - Pipeline

Overview

Ready to lead the way in driving viral success? We’re seeking a hyper-creative and strategic social media expert to join our team and lead the local strategy in France market for a global beverage brand. If you\’re someone who thrives in a dynamic, fast-paced environment and has a knack for turning ideas into viral moments, this is the role for you.

This ad is for pipeline as we are always doing new work in Germany and would love to connect with great talent.

As a Local Social Media Content Producer, you’ll be at the heart of our brand’s social media presence, ensuring that content is not only high-quality and on-brand but also aligned with both global and local strategies. You’ll lead a talented team of creators, guiding content development to ensure everything produced is relevant, impactful, and resonates with key target audiences.

In this hands-on, integrated role, you’ll oversee the end-to-end content creation process, analyse performance metrics, and continuously optimise campaigns to keep the brand ahead of trends. Your deep knowledge of local pop culture and influencer dynamics will be essential for building strong community connections and driving engagement.

If you’re organised, proactive, results-oriented, and passionate about social media and content creation, this is a unique opportunity to make a real impact and take the brand’s presence to the next level.

Responsibilities:

• Lead the end-to-end creative and production of weekly social creator content for the brand by developing the tone of voice and vision, in collaboration with the global creative team.
• Manage and inspire a team of 3-5 creators, guiding them on trends, providing insights and brainstorming ideas aligned with cultural moments.
• Empower creators to push boundaries while making informed decisions to ensure content resonates with audiences and performs across social.
• Maintain brand relevance, ensuring content aligns with global positioning while driving local relevance.
• Oversee content quality, execution and delivery, ensuring all content is delivered on time, weekly.
• Stay deeply attuned to local pop culture, incorporating cultural trends into creative content strategies.
• Engage and grow social communities, interacting with followers and driving conversations to build loyalty.
• Lead community strategies using social listening and trending topics to boost brand visibility and engagement.
• Analyse content performance and provide fortnightly reports, using insights to improve creative outcomes.
• Develop a comprehensive understanding of trends and platform best practices to inform content strategy and drive engagement.
• Maintain clear and effective communication with internal and external stakeholders to manage expectations and approvals efficiently.
• Refine content production processes to improve efficiency.
• Ensure all content is approved by global/local brand and legal teams before going live.

Skills & Attributes:

Entrepreneurial Skills & A Success-Driven Mindset: The ability to take initiative, solve challenges creatively, and consistently drive results.

Creative and Strategic Mindset: Ability to think creatively about content concepts while maintaining a strategic approach to achieve brand goals.

Expertise in Influencer Marketing: Proven experience working with creators and influencers, including briefing and managing talent to produce high-quality, on-brand content.

Trend Awareness: Strong knowledge of social media trends, platform best practices, and emerging content formats.

Cultural Curiosity: Deep interest in Local pop culture and a keen understanding of how cultural trends intersect with social media and brand strategy.

Data-Driven Decision-Making & Paid Media Strategy: Strong analytical skills to interpret performance data and translate insights into actionable plans, with a solid understanding of paid media strategies to enhance content reach and impact.

Organisational Excellence: Exceptional project management skills, with the ability to juggle multiple priorities and meet tight deadlines.

Excellent Communication Skills: Ability to collaborate effectively with diverse stakeholders, from internal teams to external creators.

Proactive Problem-Solving: Resourceful and adaptable, with a hands-on approach to resolving challenges.

Language Skills: Fluency in both Local Language and English is essential for this role.

About Billion Dollar Boy

Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.

Since its inception, BDB has partnered with some of the world’s leading brands – including Heineken, King, Nintendo, PepsiCo and L’Oréal – connecting them with more than 10,000 vetted content creators.

BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.

Our Culture

Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.

Our Values

We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.

Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:

• Be Fair, Be Transparent – treat everyone fairly, ensure recognition
• Intentional Inclusivity – Actively listen, value diverse perspectives
• Champion Curiosity – Be curious, embrace feedback, explore new ideas
• Own it – Take accountability, be adaptable, lead by example
• Work for Tomorrow – Make decisions that contribute to a better future for BDB
• Kindness Over Ego – Lead with empathy, humility, and honesty
• All other call-outs!

Equal Opportunities

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.

Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
• Not discriminate unlawfully against any person;
• Select the best person for the job in terms of qualifications and abilities.
• This sets out our approach to equal opportunities and the avoidance of discrimination at work.
• A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process

Click here to see the Candidate Privacy Notice.

#J-18808-Ljbffr