Job Overview We are looking for an experienced Senior Strategist to join us and work across an array of cool and creative clients, which could include the likes of King, Dove, Lipton Ice Tea, Adidas and more. The role of our Content Strategy team is to provide the direction for how clients can thrive in influencer-centric social-first content , setting the conditions for breakthrough ideas that produce standout communication. We’re looking for a Senior Content Strategist with experience developing innovative content plans that meet client objectives and offer new, unexpected ways to succeed in the creator-led space . The right person will be able to champion innovative approaches to content, clearly explain their rationale, and outline the implications for messaging, talent selection, and context. Responsibilities: Devise the content planning approach on Responses to Briefs that shift the needle of what creator-led advertising can achieve for our clients Conduct social landscape and cultural analysis to identify how people are behaving and why Articulate the human truths with a creator lens upon which a creative concept can be built in a new way the client hasn’t heard before Write inspiring creative briefs setting out clear direction and ways to win in the creator space that leverage these truths Set clear direction for casting - what type and size of creator is required to do the job and why Deliver both Influencer and Creator in Advertising content plans including the type and amount of content required by task and by phase Write a clear and compelling messaging hierarchy Work closely with the creative team on concept development Hypothesise what type of content will deliver against the client objective and ensure testing of this is baked into the measurement approach Sell in the content planning approach through persuasive, inspiring and succinct storytelling Present confidently to clients Conduct content audits, social listening, brand positioning and wider social media management recommendations Skills and Attributes: Experience or huge interest in creator first content strategy Proven ability to devise and execute content plans that meet client objectives and introduce new, practical approaches that show what’s possible in the creator space Significant expertise in writing inspiring, clear creative briefs that set direction and leverage human insights within the creator space An effective body of work to draw upon that demonstrates the ability to inspire, challenge and make creative leaps into new ideas A proven and dynamic creative problem-solver; able to bring a fresh perspective by connecting the dots in unexpected ways Collaborative, yet independent and proactive – comfortable with sharing thoughts and opinions to build on ideas Excellent communication and interpersonal skills About Billion Dollar Boy Billion Dollar Boy is an award-winning social agency with Creator Instinct®. We’re here to transform how brands grow in a creator world, inspiring them with sharper strategy and creative work designed for the places where people actually are. Powered by Creator Instinct®, we’ve captured what great creators do naturally Not discriminate unlawfully against any person; Select the best person for the job in terms of qualifications and abilities. This sets out our approach to equal opportunities and the avoidance of discrimination at work. A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process Applicants must have the right to work in the UK. Unfortunately, we are unable to offer visa sponsorship for this role. #J-18808-Ljbffr
Senior Content Strategist employer: Billion Dollar Boy Limited
At Billion Dollar Boy, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our Global Creator-First Accounts Director will thrive in an environment that champions creativity and collaboration, with ample opportunities for professional growth and development. Located in a vibrant market, we offer competitive benefits and the chance to work with leading brands, making every day both meaningful and rewarding.
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Billion Dollar Boy Limited Recruitment Team
