Senior Commercial Director, Media

Job Overview

At Billion Dollar Boy we are committed to being a true strategic partner for our clients. This means providing them with the ability to deliver outstandingly effective plans across paid, owned and earned media.

The role of the Media team at BDB is to provide clients with clear recommendations to amplify the effectiveness of paid, owned, and organic media activity and deliver robust plans in execution. In this role, you will be responsible for ensuring our plans deliver effective results for our clients by continually raising the bar of what’s possible.

Responsibilities

Commercial Leadership

• Work closely with our New Business, Client Leadership, & Strategy teams to increase the volume of client work that integrates paid media – this will include occupying a client facing role in pitches, key client leadership meetings with senior clients at a diverse mix of businesses and categories. Actions might include ownership of sales and client-facing material (including how media spend & paid media fees are presented to clients).
• Become a thought leader for the agency in your field through ideation and ownership of agency messaging on the intersection of paid media & creators.
• Drive ancillary revenue through innovation (for example retail media integration).
• Develop a commercial model for charge-outs where we plan but do not buy media vs full-service.
• Develop and negotiate partnerships with vendors who can help increase the efficiency and effectiveness of our paid and organic solutions.

Product Leadership

• Work with our Group Effectiveness Director & our Paid Social Director, to develop a culture of continuous learning including test and learn frameworks. We are keen to look at this role being slightly broader than just paid social – with consideration of T&L across e-commerce; DOOH; and other innovation areas.
• Develop proprietary and partner products to improve efficiency and effectiveness across planning and buying (for example tools that reduce CPMs, allow for greater in-flight optimizations, beta tests on formats, and enhanced targeting capabilities).
• Cultivate strong relationships with media vendors and technology partners to ensure seamless campaign execution and performance. Ensure that BDB is first considered for innovation opportunities.
• Work with the Channel strategy and Paid Activation team to ensure we understand all the latest functions across platforms and beyond.
• Leading research & thought leadership around paid media to showcase the constant improvement of product offerings.

Client Leadership

• Work with the team to build long-term client relationships by finding new solutions to our client’s brand challenges (e.g. developing an effective roadmap for test and learn).
• Work with the Strategy & Client Services team on the paid/organic splits to ensure there is robust evidence in recommendations.
• Consistently demonstrate through strong departmental work & communications the value of paid media + creators.

Team Leadership

• Fostering a collaborative and high-performing environment across the channel planning and paid activation teams.
• Enhance skills and capabilities across planning and buying (for example training on new solutions).
• Lead on paid-media-related sales and client-facing material.
• Work with the Paid Media Director and Global Effectiveness Director on strategy for future department resource.
• Recommend new productivity, process, and workflow solutions across planning and buying.
• Manages paid commercial pipeline, new business, and ancillary sales.

Skills & Attributes

• Significant paid media experience in an agency environment with experience with C-suite clients at blue-chip organisations.
• In-depth knowledge of various media channels, platforms, and ad formats.
• Strong analytical skills and the ability to derive insights from data to inform decision-making.
• Excellent leadership and team management capabilities, with a focus on developing and motivating team members.
• Effective negotiation, communication, and presentation skills.
• Strategic thinker with the ability to align media activation strategies with business goals.
• Familiarity with ad tech and media activation tools, as well as industry-standard analytics platforms.
• Understanding of advertising regulations and compliance best practices.

About Billion Dollar Boy

Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.

Since its inception, BDB has partnered with some of the world’s leading brands – including Heineken, King, Nintendo, PepsiCo and L’Oréal – connecting them with more than 10,000 vetted content creators.

BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.

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