Retail Store Manager

Bike Shed Moto Co. started as a blog in 2011, it became a show in 2012, before launching its first full-time venue in London in 2015.

Our second venue in Los Angeles followed in 2022.

Bike Shed Moto Co. is centred around a passion for motorcycle culture, and built for the community that celebrates it.

Alongside our own brand product, our retail spaces bring together curated products, apparel and accessories from brands that reflect our values.

We’re looking for an energetic, commercially minded

Retail Manager to lead our London retail operation, to deliver an exceptional customer experience and ensure the shop floor reflects the quality, creativity and authenticity of the Bike Shed brand.

The Role

Seeking a Retail store manager with a genuine passion for sales, and for inspiring a young enthusiastic team to beat targets and make sure no-one leaves our store without a purchase or an upsell.

Come and work for a dynamic retail brand based in the heart of Shoreditch with a major sister-outpost in LA, with our own-brand products designed in-house.

As Retail Manager, you’ll take ownership of the day-to-day running of the shop, balancing commercial performance with great people management and a keen eye for detail.

You’ll lead from the front, creating an engaging retail environment, developing a motivated team and ensuring our product offering is presented, stocked and managed to the highest of standards.

This is a hands-on role for someone with a deep understanding of both bricks and mortar retail and the broader e-commerce opportunity.

A genuine appreciation for motorcycle culture, apparel and brand development is a must.

Key Responsibilities

• Take ownership of the daily running of the shop floor, ensuring the space is welcoming, well organised and consistently delivers an excellent customer experience.
• Lead by example in engaging with customers, understanding their needs and providing knowledgeable, personable service.
• Ensure the team is confident in product knowledge, brand storytelling and delivering a consistent standard of service.
• Monitor sales performance and customer feedback, identifying opportunities to improve conversion, basket spend and overall retail performance.
• Maintain high standards of presentation, cleanliness and operational efficiency throughout the store.
• Visual Merchandising & Brand Presentation
• Own the visual presentation of the retail space, ensuring displays are engaging, commercially effective and aligned with the Bike Shed identity.
• Plan and implement product launches, seasonal changes, promotional displays and new brand introductions.
• Ensure products are presented clearly and consistently, with a strong focus on storytelling, styling and cross-selling
• Work closely with the wider business to ensure retail activity supports events, campaigns and the overall customer experience.
• Continuously look for ways to improve the layout, flow and impact of the shop floor.
• Team Management & Development
• Lead, motivate and develop the retail team, creating a positive, accountable and customer-focused working environment.
• Manage staff rotas, holiday planning, daily task allocation and shop floor coverage.
• Set clear expectations around service, presentation, sales performance and operational standards.
• Coach team members to improve product knowledge, selling skills and confidence.
• Support recruitment, onboarding, training and ongoing performance management.
• Build a strong team culture that reflects the inclusive, passionate and community-driven spirit of Bike Shed Moto Co.
• Stock Management & Operations
• Take responsibility for stock accuracy, availability and organisation across the retail operation.
• Oversee deliveries, goods-in, stock transfers, replenishment and inventory checks.
• Monitor stock levels, sales trends and product performance to identify replenishment needs and opportunities.
• Manage stocktakes and investigate discrepancies, ensuring inventory records remain accurate.
• Identify slow-moving lines, bestsellers and potential gaps in the product range, making informed recommendations to maximise sales and minimise stockholding issues.
• Ensure the stockroom is organised, efficient and supports the smooth running of the shop floor and e-commerce operations.
• What We’re Looking For
• Proven experience in a retail management or senior retail leadership role.
• A strong understanding of shop floor operations, visual merchandising, stock control and team leadership.
• A commercially focused mindset, with the ability to interpret sales performance and turn insights into action.
• Excellent people skills and the ability to lead, motivate and develop a team.
• A keen eye for detail, presentation and product.
• A proactive, hands-on approach, with the ability to balance strategic thinking and day-to-day execution.
• Strong organisational skills and the ability to prioritise in a busy, changing environment.
• Confidence and experience using retail systems, POS and stock management tools - Shopify experience preferable.
• A genuine interest in motorcycles, apparel, and lifestyle brands would be a real advantage.

The Opportunity

This is an opportunity to take ownership of a distinctive retail environment within a business with a strong identity and passionate community.

You’ll have the scope to shape how the store looks, operates and performs, while helping bring the Bike Shed Moto Co. experience to life for every customer who walks through the door.

• Hours: 40 hours per week, including weekends and occasional evenings or events as required.
• Holiday: 21 days annual leave, plus bank holidays (if applicable)