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- Tasks: Drive digital growth through ads, email marketing, and creative content for a fast-growing jewellery brand.
- Company: Bijoux De Mimi, a dynamic and rapidly expanding jewellery brand founded during lockdown.
- Benefits: Flexible hybrid working, birthday off, team dinners, and performance incentives.
- Why this job: Join a passionate team and make a real impact in the digital marketing space.
- Qualifications: 5+ years in DTC or e-commerce marketing with strong skills in Meta and TikTok Ads.
- Other info: Work closely with the founder and enjoy true ownership of your strategies and results.
The predicted salary is between 50000 - 65000 £ per year.
Bijoux De Mimi is one of the UK's fastest-growing jewellery brands without any investment, having started in a bedroom by Amelia Hitchcock Merritt at just 18 years old during lockdown. We now have a small but mighty team and are looking to hire our first experienced Digital Growth Manager, who will report directly to our founder to take the success of Bijoux De Mimi even further, managing their digital growth within the UK, EU and USA.
About The Role
- Paid Advertising Management & Revenue Growth: Full ownership of Meta Ads Manager, strategy, execution, and optimisation. Grow ownership of TikTok Ads Manager & Pinterest Ads, strategy, execution, and optimisation. Maintain and scale our strong ROAS while growing budgets across UK, US, and EU. Run continuous creative testing: hooks, formats, offers, audiences, and act fast on what wins. Own weekly performance reporting directly to the founder, with clear insights and next actions.
- Email & SMS Marketing, Rapid List & Revenue Growth: Take our email marketing from great to exceptional, we want aggressive, measurable list and continued revenue growth. Continue to build, re‑optimise, and expand our already existing Klaviyo flows: welcome, post‑purchase, abandoned cart, win‑back, VIP, back‑in‑stock, and browse abandonment and more. Plan and execute regular campaign emails: launches, promotions, drops, seasonal moments, community updates at high frequency and high quality.
- UGC Creation Management: Proactively identify, outreach, and manage UGC creators who align with the Bijoux De Mimi aesthetic, sourcing talent, negotiating usage rights, and briefing them to deliver content that works in paid ads. Own the end‑to‑end UGC pipeline: from first contact through to content approval, feedback, and final asset delivery.
How You’ll Work
- Report directly and weekly to the founder, structured weekly reviews covering performance, what’s working, what’s being tested, and what’s next. You own your results.
- London office minimum 2 days per week (Tuesdays & Thursdays) with flexibility to work remotely including from overseas at times.
- This role is for someone who takes complete ownership, you are the expert in your field and we expect you to be exactly that.
What You’ll Get
- True ownership: this is your channel, your strategy, your results.
- Regular 1:1 with the founder, direct visibility, fast decisions, no layers.
- Flexible hybrid working including remote overseas at times.
- Your birthday off, always.
- Team dinners and shared moments as we grow together.
- Salary + performance incentive (TBC based on experience).
Digital Growth Marketing Manager employer: Bijoux De Mimi
Contact Detail:
Bijoux De Mimi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Growth Marketing Manager
✨Tip Number 1
Get to know Bijoux De Mimi inside out! Research the brand, its audience, and its unique selling points. This way, when you get that interview, you can show off your knowledge and passion for the brand.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions and crafting your own questions about the role. Show that you're not just interested in the job, but also in how you can contribute to Bijoux De Mimi's growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Bijoux De Mimi.
We think you need these skills to ace Digital Growth Marketing Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for digital marketing and Bijoux De Mimi shine through. We want to see that you’re genuinely excited about the role and the brand!
Tailor Your Experience: Make sure to highlight your relevant experience in digital growth marketing. Use specific examples that demonstrate your skills with Meta Ads Manager, email marketing, and content creation. We love seeing how your background aligns with our needs!
Be Data-Driven: Since this role is all about growth, include metrics and results from your previous roles. Show us how you've improved ROAS or email open rates. Numbers speak volumes, and we want to see your impact!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Bijoux De Mimi
✨Know Your Numbers
Before the interview, brush up on your metrics and results from previous roles. Be ready to discuss specific ROAS figures, email open rates, and any growth you've driven in past campaigns. This role is all about data-driven decisions, so showing you can back up your strategies with numbers will impress.
✨Showcase Your Creativity
Prepare examples of high-performing creative concepts you've developed. Bring a portfolio or case studies that highlight your work with Meta Ads, TikTok, and email marketing. The founder is looking for someone who can think outside the box, so don’t hold back on sharing your innovative ideas!
✨Understand the Audience
Research Bijoux De Mimi's target audience across the UK, US, and EU. Be ready to discuss how you would tailor marketing strategies to different markets. Showing that you understand their behaviours and motivations will demonstrate your fit for this high-impact role.
✨Be Ready to Collaborate
This position involves working closely with the founder, so be prepared to discuss how you approach collaboration. Share examples of how you've successfully partnered with others in previous roles, especially in fast-paced environments. Highlighting your ability to take ownership while also being a team player will resonate well.