At a Glance
- Tasks: Lead digital marketing strategies across Meta, TikTok, and email for revenue growth.
- Company: Join Bijoux De Mimi, a vibrant jewellery brand with a creative edge.
- Benefits: Enjoy flexible working, direct access to the founder, and team bonding experiences.
- Why this job: Take ownership of your marketing channel and drive real results in a dynamic environment.
- Qualifications: 5+ years in DTC marketing, strong skills in ads management and email marketing.
- Other info: Opportunity for rapid career growth and creative freedom in a supportive team.
The predicted salary is between 50000 - 60000 ÂŁ per year.
Paid Advertising Management & Revenue Growth
- Full ownership of Meta Ads Manager, strategy, execution, and optimization.
- Grow ownership of TikTok Ads Manager & Pinterest Ads, strategy, execution, and optimization.
- Maintain and scale our strong ROAS while growing budgets across UK, US, and EU.
- Run continuous creative testing: hooks, formats, offers, audiences, and act fast on what wins.
- Own weekly performance reporting directly to the founder, with clear insights and next actions.
- Proactively brainstorm high‑performing creative concepts that work for organic social and can be adapted and optimised for paid advertising.
- Have content plans fully prepared ahead of photoshoots, content days and brand activations.
- Develop a deep understanding of how the Bijoux De Mimi audience differs across the UK, US, and EU.
- Build trust deliberately through marketing in each market using localised creative and culturally relevant messaging.
Email & SMS Marketing, Rapid List & Revenue Growth
- Take our email marketing from great to exceptional; we want aggressive, measurable list and continued revenue growth.
- Continue to build, re‑optimize and expand our existing Klaviyo flows.
- Plan and execute regular campaign emails: launches, promotions, drops and seasonal moments.
- Own segmentation, A/B testing, deliverability and list health.
- Treat email as a growth channel, proactively identify new automations, offers and sequences that drive repeat purchases.
- Develop a deep understanding of how the Bijoux De Mimi audience differs across UK, US and EU.
- Build trust deliberately through marketing in each market using localised creative and culturally relevant messaging.
Video Editing, Content Creation & Digital Design
- Assist our founder with editing and produce high‑performing short‑form video for TikTok and Instagram Reels.
- Transform the founder's raw content into polished, ad‑ready and social‑ready creative.
- Be willing and confident to capture your own content when needed.
- Design static and motion assets across all channels using Canva and video editing tools.
- Create digital design assets that are on‑brand and visually consistent with Bijoux De Mimi's aesthetic.
- Produce scroll‑stopping visual content across formats that works in email marketing and the feed.
UGC Creation Management
- Proactively identify, outreach and manage UGC creators who align with the Bijoux De Mimi aesthetic.
- Own the end‑to‑end UGC pipeline: from first contact through to content approval.
- Build and maintain an ongoing roster of creators for ad‑ready content.
- Liaise closely with the wider team on a continuous basis to coordinate content needs.
- Ensure UGC content is consistently on‑brand and optimised for performance.
- Repurpose and edit UGC into ad creatives across Meta and TikTok.
Marketing Calendar, Planning & Innovation
- Work directly with the founder to build and manage Bijoux De Mimi's marketing calendar.
- Operate comfortably in both real‑time and structured planning modes.
- Support the founder’s social strategy while ensuring paid and retention channels are aligned.
- Take full ownership of sign‑up growth, testing and iterating on various tactics.
- Inject genuine innovation to how we acquire subscribers.
- Run a rigorous, always‑on testing programme across ads, email and sign‑up flows.
How You’ll Work
- Report directly and weekly to the founder, with structured reviews covering performance.
- Own your results: set the plan, execute it and be accountable for the numbers.
- London office minimum 2 days per week with flexibility to work remotely.
- Work closely with the founder on content days, campaign planning and product launches.
- Co‑create strategies and execution with the founder.
Requirements (Non‑Negotiable)
- 5+ years in a DTC or e‑commerce performance marketing role.
- Exceptional Meta Ads Manager and TikTok Ads experience.
- Deep Klaviyo expertise – flows, campaigns, segmentation and deliverability.
- Strong video editing skills on CapCut.
- Proficiency using Canva to produce on‑brand digital design assets.
- Highly analytical, data‑driven and self‑directed.
- Obsessive about growth.
- London Based & English Speaking.
Bonus Points
- Experience in jewellery, fashion, beauty, accessories or start‑ups.
- US or EU market experience.
- Affiliate marketing experience.
- Familiarity with Shopify and conversion rate optimisation.
- Google Ads, Pinterest or YouTube Ads exposure.
- Experience with or briefing micro‑influencers.
Benefits
- True ownership: this is your channel, strategy and results.
- Regular 1:1 with the founder, direct visibility, fast decisions.
- Flexible hybrid working including remote overseas at times.
- Gifted Bijoux De Mimi jewellery.
- Your birthday off, always.
- Team dinners and shared moments as we grow together.
- 3 month probation period.
- Salary + performance incentive (TBC based on experience).
- Flexible start date depending on the right candidate.
Digital Growth Manager employer: Bijoux De Mimi
Contact Detail:
Bijoux De Mimi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Growth Manager
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews like a pro! Research the company, understand their products, and come armed with questions that show you’re genuinely interested. We want to see you shine and make a lasting impression!
✨Tip Number 3
Show off your skills! Create a portfolio or a personal website showcasing your best work. Whether it’s ads you’ve managed or creative content you’ve produced, let us see what you can do!
✨Tip Number 4
Don’t forget to follow up! After an interview, drop a quick thank-you email to express your appreciation. It’s a simple gesture that can set you apart from other candidates. We love seeing that enthusiasm!
We think you need these skills to ace Digital Growth Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for digital marketing shine through! We want to see that you’re genuinely excited about the role and how you can contribute to our growth at Bijoux De Mimi.
Tailor Your Experience: Make sure to highlight your relevant experience in paid advertising and email marketing. We love seeing how your past roles have prepared you for this position, so don’t hold back on those achievements!
Be Data-Driven: Since we’re all about results, include specific metrics or outcomes from your previous work. Show us how you’ve improved ROAS or email open rates – numbers speak volumes and we’re all ears!
Keep It Clear and Concise: While we appreciate creativity, make sure your application is easy to read. Use clear language and structure your thoughts well. A well-organised application will definitely catch our eye!
How to prepare for a job interview at Bijoux De Mimi
✨Know Your Numbers
Make sure you come prepared with specific metrics and results from your previous roles, especially around ROAS and email marketing performance. This shows that you understand the importance of data in driving growth and can back up your claims with evidence.
✨Showcase Your Creativity
Be ready to discuss your creative process and share examples of high-performing ads or campaigns you've worked on. Bring along a portfolio or case studies that highlight your ability to think outside the box and adapt content for different platforms like TikTok and Instagram.
✨Understand the Audience
Research Bijoux De Mimi's target audience across the UK, US, and EU. Be prepared to discuss how you would tailor marketing strategies to resonate with these different markets, showcasing your understanding of cultural nuances and consumer behaviour.
✨Prepare for Collaboration
Since you'll be working closely with the founder, think about how you can contribute to their vision. Prepare some ideas or strategies that align with the company's goals, and be ready to discuss how you can take ownership of projects while collaborating effectively.