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For Companies At a Glance
- Tasks: Drive brand strategy and boost EK's presence across Europe in the Powersports market.
- Company: Join a dynamic team at Bihr, a leader in the motorcycle and technical parts sector.
- Benefits: Enjoy flexible hours, remote work options, and strong career growth opportunities.
- Why this job: Make a real impact on brand visibility and strategy in a vibrant industry.
- Qualifications: Master’s degree and 5 years of brand management experience required.
- Other info: Work from various locations in France, the UK, Germany, or Spain.
The predicted salary is between 50000 - 65000 £ per year.
Main responsibilities
As Brand Manager EK, you will be responsible for the strategic and commercial development of the brand within the Bihr/Powersports distribution network across France and Europe. Your mission: to maximize EK’s performance in European markets by deploying effective go-to-market strategies aligned with the brand’s global vision, while supporting local teams in commercial execution. You will actively contribute to strengthening brand awareness, visibility, and preference across the region.
Key responsibilities
- Brand strategy & development
- Act as the main point of contact between EK, the Bihr Transmission Product Manager, and internal teams.
- Develop and implement the brand strategy across European markets.
- Ensure consistent and high-quality brand representation across all sales channels.
- Conduct competitive analysis and identify growth opportunities in each market.
- Commercial & marketing execution
- Support local sales teams to strengthen EK’s presence in the field (dealers, distributors, retailers, e-commerce, etc.).
- Develop and roll out marketing and commercial plans tailored to each country.
- Coordinate product launches, promotions, and European campaigns.
- Collaborate with Purchasing teams to ensure an efficient stock strategy aligned with market needs.
- Sales support & training
- Provide internal teams and clients with sales tools and training materials on the EK product range.
- Organize sales initiatives, reseller events, and promotional operations.
- Represent the brand at trade shows and international events.
- Performance monitoring & reporting
- Track and analyze key performance indicators (sales, margins, availability, market share, etc.).
- Ensure regular reporting on commercial and marketing activities.
- Identify improvement levers and optimization opportunities for brand development.
- Manage the brand budget and ensure optimal return on investment.
Required Qualifications
- Master’s degree (or equivalent) in business, marketing, or sales.
- Minimum 5 years of experience in brand management, marketing, or sales, ideally in the motorcycle, technical parts, or equipment sector.
- Strong knowledge of network development, commercial strategy, and product marketing.
- Good understanding of the European market and its local specificities.
- Proficiency in English (German, Spanish, or Italian is a plus).
- Excellent command of office tools and digital marketing tools.
What You Gain By Working At Bihr
- A stimulating position within a dynamic team, with strong career prospects.
- A good work-life balance thanks to flexible working hours and the possibility of remote work.
The position is a full-time, permanent contract and can be based at one of our sites in France, the United Kingdom, Germany, or Spain.
Brand Manager EK (H/F) employer: Bihr
Contact Detail:
Bihr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager EK (H/F)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, trade shows, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal brand that highlights your expertise in brand management and marketing. Use social media platforms like LinkedIn to share insights, articles, or even your own projects. This will help you stand out to potential employers.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their brand strategy, and be ready to discuss how you can contribute to their goals. Practice common interview questions and have your own questions ready to show your interest.
✨Tip Number 4
Don’t just apply anywhere—apply through our website! We’ve got a streamlined process that makes it easy for you to showcase your talents directly to us. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Brand Manager EK (H/F)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Brand Manager role. Highlight your experience in brand management, marketing, and sales, especially in the motorcycle or technical parts sector.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the EK brand and how you can contribute to its growth in European markets. Be specific about your strategies and past successes.
Showcase Your Market Knowledge: Demonstrate your understanding of the European market and its local specifics. Mention any relevant competitive analysis you've conducted or insights you've gained that could benefit EK's strategy.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Bihr
✨Know Your Brand Inside Out
Before the interview, dive deep into EK's brand values, mission, and recent campaigns. Understanding the brand's positioning in the market will help you articulate how you can contribute to its growth and visibility across Europe.
✨Prepare for Market Analysis Questions
Expect questions about competitive analysis and market opportunities. Brush up on the latest trends in the motorcycle and technical parts sector, and be ready to discuss how you would identify and leverage growth opportunities in different European markets.
✨Showcase Your Strategic Thinking
Be prepared to discuss your experience in developing and implementing brand strategies. Use specific examples from your past roles to illustrate how you've successfully executed go-to-market strategies and supported local teams in achieving their goals.
✨Demonstrate Your Communication Skills
As a Brand Manager, you'll need to liaise with various teams. Practice articulating your thoughts clearly and confidently. Highlight any experience you have in training sales teams or collaborating with cross-functional groups to ensure everyone is aligned with the brand's vision.