At a Glance
- Tasks: Drive brand strategy and boost EK's presence across Europe in the Powersports market.
- Company: Join a dynamic team at Bihr, a leader in the motorcycle and technical parts sector.
- Benefits: Enjoy flexible hours, remote work options, and strong career growth opportunities.
- Other info: Work from various locations in France, the UK, Germany, or Spain.
- Why this job: Make a real impact on brand visibility and strategy in a fast-paced environment.
- Qualifications: Master’s degree and 5 years of brand management experience required.
The predicted salary is between 50000 - 60000 £ per year.
Main responsibilities
As Brand Manager EK, you will be responsible for the strategic and commercial development of the brand within the Bihr/Powersports distribution network across France and Europe. Your mission: to maximize EK’s performance in European markets by deploying effective go-to-market strategies aligned with the brand’s global vision, while supporting local teams in commercial execution. You will actively contribute to strengthening brand awareness, visibility, and preference across the region.
Key responsibilities
- Brand strategy & development
- Act as the main point of contact between EK, the Bihr Transmission Product Manager, and internal teams.
- Develop and implement the brand strategy across European markets.
- Ensure consistent and high-quality brand representation across all sales channels.
- Conduct competitive analysis and identify growth opportunities in each market.
- Commercial & marketing execution
- Support local sales teams to strengthen EK’s presence in the field (dealers, distributors, retailers, e-commerce, etc.).
- Develop and roll out marketing and commercial plans tailored to each country.
- Coordinate product launches, promotions, and European campaigns.
- Collaborate with Purchasing teams to ensure an efficient stock strategy aligned with market needs.
- Sales support & training
- Provide internal teams and clients with sales tools and training materials on the EK product range.
- Organize sales initiatives, reseller events, and promotional operations.
- Represent the brand at trade shows and international events.
- Performance monitoring & reporting
- Track and analyze key performance indicators (sales, margins, availability, market share, etc.).
- Ensure regular reporting on commercial and marketing activities.
- Identify improvement levers and optimization opportunities for brand development.
- Manage the brand budget and ensure optimal return on investment.
Required Qualifications
- Master’s degree (or equivalent) in business, marketing, or sales.
- Minimum 5 years of experience in brand management, marketing, or sales, ideally in the motorcycle, technical parts, or equipment sector.
- Strong knowledge of network development, commercial strategy, and product marketing.
- Good understanding of the European market and its local specificities.
- Proficiency in English (German, Spanish, or Italian is a plus).
- Excellent command of office tools and digital marketing tools.
What You Gain By Working At Bihr
- A stimulating position within a dynamic team, with strong career prospects.
- A good work-life balance thanks to flexible working hours and the possibility of remote work.
The position is a full-time, permanent contract and can be based at one of our sites in France, the United Kingdom, Germany, or Spain.
Brand Manager EK (H/F) in Blackburn employer: Bihr
Bihr is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those passionate about the powersports industry. With a strong focus on employee growth and development, you will have ample opportunities to enhance your skills while working alongside dedicated professionals in a vibrant European market. The company's commitment to innovation and brand excellence ensures that you will play a pivotal role in shaping the future of the EK brand across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager EK (H/F) in Blackburn
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bihr and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bihr are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bihr on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bihr. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager EK (H/F) in Blackburn
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bihr. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bihr:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bihr’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bihr
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bihr will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bihr, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
