At a Glance
- Tasks: Drive brand strategy and boost EK's presence across Europe in the Powersports market.
- Company: Join a dynamic team at Bihr, a leader in the motorcycle and technical parts sector.
- Benefits: Enjoy flexible hours, remote work options, and strong career growth opportunities.
- Other info: Work from various locations in France, the UK, Germany, or Spain.
- Why this job: Make a real impact on brand visibility and strategy in a fast-paced environment.
- Qualifications: Master’s degree and 5 years of brand management experience required.
The predicted salary is between 50000 - 65000 € per year.
Main responsibilities
As Brand Manager EK, you will be responsible for the strategic and commercial development of the brand within the Bihr/Powersports distribution network across France and Europe. Your mission: to maximize EK’s performance in European markets by deploying effective go-to-market strategies aligned with the brand’s global vision, while supporting local teams in commercial execution. You will actively contribute to strengthening brand awareness, visibility, and preference across the region.
Key responsibilities
- Brand strategy & development
- Act as the main point of contact between EK, the Bihr Transmission Product Manager, and internal teams.
- Develop and implement the brand strategy across European markets.
- Ensure consistent and high-quality brand representation across all sales channels.
- Conduct competitive analysis and identify growth opportunities in each market.
- Commercial & marketing execution
- Support local sales teams to strengthen EK’s presence in the field (dealers, distributors, retailers, e-commerce, etc.).
- Develop and roll out marketing and commercial plans tailored to each country.
- Coordinate product launches, promotions, and European campaigns.
- Collaborate with Purchasing teams to ensure an efficient stock strategy aligned with market needs.
- Sales support & training
- Provide internal teams and clients with sales tools and training materials on the EK product range.
- Organize sales initiatives, reseller events, and promotional operations.
- Represent the brand at trade shows and international events.
- Performance monitoring & reporting
- Track and analyze key performance indicators (sales, margins, availability, market share, etc.).
- Ensure regular reporting on commercial and marketing activities.
- Identify improvement levers and optimization opportunities for brand development.
- Manage the brand budget and ensure optimal return on investment.
Required Qualifications
- Master’s degree (or equivalent) in business, marketing, or sales.
- Minimum 5 years of experience in brand management, marketing, or sales, ideally in the motorcycle, technical parts, or equipment sector.
- Strong knowledge of network development, commercial strategy, and product marketing.
- Good understanding of the European market and its local specificities.
- Proficiency in English (German, Spanish, or Italian is a plus).
- Excellent command of office tools and digital marketing tools.
What You Gain By Working At Bihr
- A stimulating position within a dynamic team, with strong career prospects.
- A good work-life balance thanks to flexible working hours and the possibility of remote work.
The position is a full-time, permanent contract and can be based at one of our sites in France, the United Kingdom, Germany, or Spain.
Brand Manager EK (H/F) in Alfreton employer: Bihr
At Bihr, we pride ourselves on being an excellent employer, offering a stimulating work environment where creativity and strategic thinking thrive. Our flexible working hours and remote work options ensure a healthy work-life balance, while our commitment to employee growth provides ample opportunities for career advancement within a dynamic team. Join us in shaping the future of the Powersports industry across Europe, where your contributions will be valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager EK (H/F) in Alfreton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend trade shows, local events, or even online webinars. The more people you know, the better your chances of landing that Brand Manager role.
✨Tip Number 2
Show off your skills! Create a personal brand for yourself on social media platforms like LinkedIn. Share insights about brand management, marketing strategies, or even your thoughts on the latest trends in the motorcycle sector. This will help you stand out to potential employers.
✨Tip Number 3
Prepare for interviews like a champ! Research the company, understand their brand strategy, and be ready to discuss how you can contribute to their goals. Practice common interview questions and have examples ready that showcase your experience in brand management.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Make sure your application stands out by tailoring it to the specific role and highlighting your relevant experience in the motorcycle and technical parts sector.
We think you need these skills to ace Brand Manager EK (H/F) in Alfreton
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Brand Manager EK role. Highlight your experience in brand management and any relevant achievements that align with our mission at StudySmarter.
Showcase Your Market Knowledge:Demonstrate your understanding of the European market and its local specifics. We want to see how you can apply this knowledge to strengthen EK’s presence across different regions.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where necessary to make it easy for us to read through your qualifications and experiences.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role.
How to prepare for a job interview at Bihr
✨Know Your Brand Inside Out
Before the interview, dive deep into EK's brand values, mission, and recent campaigns. Understanding the brand's positioning in the market will help you articulate how you can contribute to its growth and visibility across Europe.
✨Showcase Your Market Knowledge
Be prepared to discuss the European market landscape, including competitors and potential growth opportunities. Highlight your experience in brand management and how it aligns with the specific challenges and opportunities within the motorcycle and technical parts sector.
✨Prepare for Practical Scenarios
Think of examples from your past experiences where you've successfully developed and implemented marketing strategies or supported sales teams. Be ready to discuss how you would approach product launches and promotional campaigns tailored to different countries.
✨Engage with Questions
At the end of the interview, ask insightful questions about the company's future plans, team dynamics, and how they measure success. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
