Senior Product Marketing Manager

BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision‑making and harness their competitive edge. We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers. We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.

As we continue to expand our product portfolio and market presence, we are looking for a skilled Product Marketing Lead to help scale our product marketing function support commercial success across key product lines. This role combines practical product marketing execution with strategic leadership. You will oversee the go‑to‑market strategy for BigHand’s Workflow Management and Business Intelligence products, while also helping to establish scalable processes and frameworks across the broader product marketing function. You will work cross‑functionally with Product, Sales, Marketing, Customer Success, and Leadership to ensure our products are clearly positioned in the market, effectively launched, and supported with the insights and resources needed to improve revenue growth and maintain ARR. In addition, this role will help shape how the product marketing function evolves, including spotting opportunities to better integrate AI into research, insights, messaging, and internal workflows.

What You’ll Do

• Be accountable for the product marketing strategy for BigHand’s Workflow Management and Business Intelligence product lines.
• Work with brand marketing to translate product capabilities into clear value propositions, differentiated messaging, and compelling market positioning.
• Help ensure all product marketing activity directly supports commercial goals, revenue growth, and customer retention.
• Manage and mentor members of the product marketing team, supporting a collaborative, accountable and impact‑focused culture.

Go‑to‑Market & Product Launches

• Oversee and coordinate the end‑to‑end planning and execution of product launches for your products, coordinating with product management, demand generation, and sales.
• Support the wider team to develop and maintain go‑to‑market strategies for BigHand’s wider product portfolio.
• Ensure launch plans drive measurable adoption, pipeline impact, and ARR growth.
• Partner closely with sales leadership to deliver high‑impact enablement materials, including equipping the sales team with the tools, insights, and confidence to effectively position our products in competitive deals.
• Build and maintain a solid understanding of the legal technology landscape.
• Conduct ongoing competitive analysis and market research.
• Coordinate win/loss analysis to identify commercial trends and opportunities.
• Partner with Customer Success and Product teams to capture customer feedback and market signals.
• Help shape and communicate the product roadmap narrative to customers and prospects.
• Manage product user groups and support customer advisory initiatives.

Product Marketing Operations & AI Integration

• Work with the Marketing Operations team to develop scalable processes and best practices across the product marketing function, supported by data.
• Identify opportunities to incorporate AI tools and automation into workflows such as research, messaging development, competitive analysis, and reporting.

What We’re Looking For

• Minimum 7+ years’ experience in a marketing role, with a minimum of 4+ years in a Product Marketing role within B2B SaaS or technology.
• Demonstrated experience leading product launches and go‑to‑market strategies.
• Experience managing or mentoring product marketing professionals.
• Ability to connect marketing initiatives to revenue outcomes, pipeline growth, and ARR retention.
• Able to translate product capabilities into market opportunity and commercial positioning and craft clear compelling messaging for internal and external audiences.
• Ability to work effectively across product, sales, marketing, and leadership teams and contribute to decision‑making with senior teams.
• Ability to translate data, research, and customer insights into action.
• Interest in exploring how AI can enhance product marketing processes and impact.

What we offer

• 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year.
• Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG).
• Company‑wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health.
• Opportunities to give back with company volunteer events and individual volunteer days.
• Career growth opportunities and study leave allowance.
• Family benefits including enhanced parental leave, secondary caregiver leave and fertility support.
• Financial benefits including pension scheme, life assurance, and salary sacrificing.
• Cycle to Work Scheme and Tech Scheme.
• Growing business with a global presence, flexible working, modern offices, and remote work options.

Our DEI Commitment

We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.