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- Tasks: Lead product marketing strategies and oversee impactful product launches.
- Company: Join BigHand, a tech innovator empowering legal professionals with cutting-edge solutions.
- Benefits: Enjoy 25 days holiday, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture focused on learning, accountability, and fun.
- Why this job: Shape the future of product marketing while driving real impact in a dynamic industry.
- Qualifications: 7+ years in marketing, with strong B2B SaaS product marketing experience.
The predicted salary is between 60000 - 80000 ÂŁ per year.
BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision‑making and harness their competitive edge. We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change.
We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.
As we continue to expand our product portfolio and market presence, we are looking for a skilled Product Marketing Lead to help scale our product marketing function support commercial success across key product lines. This role combines practical product marketing execution with strategic leadership. You will oversee the go‑to‑market strategy for BigHand’s Workflow Management and Business Intelligence products, while also helping to establish scalable processes and frameworks across the broader product marketing function.
You will work cross‑functionally with Product, Sales, Marketing, Customer Success, and Leadership to ensure our products are clearly positioned in the market, effectively launched, and supported with the insights and resources needed to improve revenue growth and maintain ARR. In addition, this role will help shape how the product marketing function evolves, including spotting opportunities to better integrate AI into research, insights, messaging, and internal workflows.
What You’ll Do
- Be accountable for the product marketing strategy for BigHand’s Workflow Management and Business Intelligence product lines.
- Work with brand marketing to translate product capabilities into clear value propositions, differentiated messaging, and compelling market positioning.
- Help ensure all product marketing activity directly supports commercial goals, revenue growth, and customer retention.
- Manage and mentor members of the product marketing team, supporting a collaborative, accountable and impact‑focused culture.
- Oversee and coordinate the end‑to‑end planning and execution of product launches for your products, coordinating with product management, demand generation, and sales.
- Support the wider team to develop and maintain go‑to‑market strategies for BigHand’s wider product portfolio.
- Ensure launch plans drive measurable adoption, pipeline impact, and ARR growth.
- Partner closely with sales leadership to deliver high‑impact enablement materials.
- Build and maintain a solid understanding of the legal technology landscape.
- Conduct ongoing competitive analysis and market research.
- Coordinate win/loss analysis to identify commercial trends and opportunities.
- Partner with Customer Success and Product teams to capture customer feedback and market signals.
- Help shape and communicate the product roadmap narrative to customers and prospects.
- Manage product user groups and support customer advisory initiatives.
- Work with the Marketing Operations team to develop scalable processes and best practices across the product marketing function, supported by data.
- Identify opportunities to incorporate AI tools and automation into workflows such as research, messaging development, competitive analysis, and reporting.
What We’re Looking For
- Minimum 7+ years’ experience in a marketing role, with a minimum of 4+ years in a Product Marketing role within B2B SaaS or technology.
- Demonstrated experience leading product launches and go‑to‑market strategies.
- Experience managing or mentoring product marketing professionals.
- Ability to connect marketing initiatives to revenue outcomes, pipeline growth, and ARR retention.
- Able to translate product capabilities into market opportunity and commercial positioning and craft clear compelling messaging for internal and external audiences.
- Ability to work effectively across product, sales, marketing, and leadership teams and contribute to decision‑making with senior teams.
- Ability to translate data, research, and customer insights into action.
- Interest in exploring how AI can enhance product marketing processes and impact.
What we offer: 25 days holiday (exc.
Senior Product Marketing Manager in London employer: BigHand
Contact Detail:
BigHand Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you know what BigHand is all about and how you can contribute to our mission of making big happen!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Senior Product Marketing Manager. We want to hear how you can drive our product marketing strategy forward.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are keen to join our BigHand family!
We think you need these skills to ace Senior Product Marketing Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for product marketing shine through! We want to see how much you love what you do and how you can bring that energy to BigHand.
Tailor Your Experience: Make sure to highlight your relevant experience in B2B SaaS or technology. We’re looking for someone who can connect the dots between product capabilities and market opportunities, so be specific about your past successes!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your messaging is compelling and easy to understand. Remember, we want to know how you can help us win together!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at BigHand
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand BigHand’s Workflow Management and Business Intelligence products. Familiarise yourself with their features, benefits, and how they stand out in the legal technology landscape. This will help you articulate clear value propositions during the interview.
✨Showcase Your Strategic Thinking
Be prepared to discuss your experience with go-to-market strategies and product launches. Think of specific examples where your strategic decisions led to measurable outcomes. This will demonstrate your ability to connect marketing initiatives to revenue growth, which is crucial for this role.
✨Emphasise Collaboration Skills
Since this role involves working cross-functionally, highlight your experience collaborating with sales, product, and customer success teams. Share examples of how you’ve successfully partnered with others to achieve common goals, as this aligns with BigHand’s value of 'We Win Together'.
✨Be Ready to Discuss AI Integration
Given the emphasis on incorporating AI into product marketing processes, come prepared with ideas on how AI can enhance workflows. Discuss any relevant experience you have with AI tools and how they can be leveraged for competitive analysis or messaging development.