At a Glance
- Tasks: Lead innovative marketing campaigns and drive demand generation strategies.
- Company: Join BigHand, a tech leader empowering legal professionals with cutting-edge solutions.
- Benefits: Enjoy 25 days holiday, wellness programs, and flexible working options.
- Other info: Be part of a diverse team committed to growth and collaboration.
- Why this job: Make a real impact in a dynamic environment while developing your leadership skills.
- Qualifications: Experience in B2B marketing and strong project management skills required.
The predicted salary is between 60000 - 75000 £ per year.
About BigHand
BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge. We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers. We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.
About the role
BigHand is looking for a Field Marketing Lead to lead and drive our demand generation strategy and execution, turning strong product and brand positioning into campaigns that generate engagement, pipeline and revenue. This is a hands-on leadership role at the heart of Commercial Marketing. You'll manage two direct reports (an Email Marketing Specialist and an Events Manager) and act as a trusted leader and mentor across the wider marketing team. You'll bring strong judgement, collaboration and a commitment to continuous improvement, delivering measurable commercial outcomes aligned to business goals. We're looking for someone who brings fresh thinking and continuously improves existing approaches. You'll identify opportunities to improve how we generate and convert demand, challenge assumptions constructively, and test new ideas that drive stronger performance.
What you’ll do
- Commercial Ownership
- Own and drive campaign performance against MQL targets, with a focus on lead quality, conversion through to SAL, opportunity creation and closed-won revenue.
- Partner with Marketing Operations to closely monitor campaign performance, identify opportunities for optimisation and make timely adjustments when activity underperforms against targets.
- Work closely with the Head of Commercial Marketing, Product Marketing Lead and Head of Content Marketing to ensure campaign activity is aligned to pipeline and revenue objectives.
- Campaign Strategy and Execution
- Lead integrated, multi-channel, full-funnel campaigns that bring product and brand positioning to life across email, LinkedIn, webinars, direct mail and events.
- Own BigHand's presence at third-party and company-hosted events, ensuring every event has a clear commercial objective, appropriate nurture strategy and measurable return on investment.
- Develop and test innovative campaign ideas, channels and formats, taking ownership from concept through execution.
- Identify opportunities to leverage AI effectively across campaign planning, execution and optimisation to improve efficiency, targeting and campaign performance.
- People Leadership
- Lead, coach and develop an Email Marketing Specialist and Events Manager, setting clear objectives and fostering a culture of collaboration, accountability and continuous improvement.
- Act as an experienced mentor across the wider marketing team, supporting high standards, sound decision-making and commercial focus.
- Cross-Functional Collaboration
- Partner with Product Marketing, Content Marketing, Digital Marketing and Brand teams to ensure campaigns are built on compelling messaging and high-quality content.
- Communicate effectively with a range of stakeholders, presenting recommendations, sharing insights and discussing campaign performance.
- Develop strong collaborative relationships with Sales leadership and the wider sales team, aligning on target accounts, lead follow-up processes and feedback loops to maximise campaign effectiveness and revenue outcomes.
What we’re looking for
Experience leading B2B field or campaign marketing programmes with demonstrated commercial results, ideally within a SaaS environment. Commercially minded with a strong understanding of the full marketing and sales funnel, including MQL, SAL, Opportunity and Closed-Won stages. Strong project management skills, with the ability to manage multiple campaigns simultaneously while delivering against deadlines and budgets. Experienced people leader and mentor, with a track record of developing individuals and building high-performing teams. Ability to build credibility and trust with stakeholders across marketing, sales and leadership teams. Creative, curious and willing to test new approaches that improve campaign performance and commercial outcomes. Data-driven and adaptable, using performance insights to inform decisions, optimise campaigns and reprioritise activity when required. Strong collaborator with experience delivering successful campaigns through cross-functional partnerships. Interest in AI, cloud technology and modern marketing practices, with enthusiasm for adopting new tools and ways of working.
What we offer
25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year. Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG). Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health. Opportunities to give back with company volunteer events and individual volunteer days. Career growth opportunities and study leave allowance. Family benefits including enhanced parental leave, secondary caregiver leave and fertility support. Financial benefits including pension scheme, life assurance, and salary sacrificing. Cycle to Work Scheme and Tech Scheme. Growing business with a global presence, flexible working, modern offices, and remote work options.
Our DEI Commitment
We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.
Field Marketing Lead in London employer: BigHand
At BigHand, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. As a Field Marketing Lead, you'll enjoy flexible working options and the opportunity to lead a dynamic team while driving impactful campaigns in a supportive environment that prioritises employee growth and development within our global marketing function.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BigHand and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BigHand are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BigHand on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BigHand. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Field Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BigHand. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BigHand:Show us that you’ve done your homework! In your application, briefly mention what you admire about BigHand’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BigHand
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BigHand will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BigHand, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
