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For Companies At a Glance
- Tasks: Create and optimise email campaigns that drive engagement and support demand generation.
- Company: Join BigHand, a tech leader empowering legal professionals with innovative solutions.
- Benefits: Enjoy 25 days holiday, wellness perks, and flexible working options.
- Why this job: Make an impact in a dynamic role while learning and growing your marketing skills.
- Qualifications: Experience with email marketing tools and a passion for data-driven insights.
- Other info: Be part of a diverse team committed to innovation and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
About BigHand
BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge. We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers. We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.
About the role
The Email Marketer at BigHand reports into the Field Marketing Lead and is responsible for creating, executing, and optimising email campaigns that drive pipeline contribution and support demand generation goals. This role requires a high level of accountability for email-driven MQL and SAL generation, with a strong focus on always-on nurture programs and ad hoc campaigns. The Email Marketer will own reporting on pipeline impact, ensuring transparency and continuous improvement through data-driven insights and innovation.
What you’ll do
- Email Campaign Development and Execution
- Create and manage always-on nurture email programs designed to engage leads and move them through the funnel.
- Develop ad hoc email campaigns for demand generation initiatives, ensuring alignment with broader marketing strategies.
- Optimise email performance through A/B testing, segmentation, and continuous refinement of messaging and design.
- Webinar Support
- Plan and deliver webinars, from topic development and promotion through to live hosting.
- Partner with Product Marketing, Sales, and subject-matter experts to align webinar content to campaigns and target audiences.
- Support webinar promotion and logistics to drive strong registration and attendance.
- Execute post-webinar follow-ups, including on-demand access, nurture journeys, and sales hand-off where appropriate.
- Track and report on webinar performance, including engagement, MQLs, and pipeline contribution, using insights to continuously improve results.
- Pipeline Contribution and Reporting
- Own accountability for email-driven pipeline contribution, including MQLs, SALs, and downstream impact.
- Partner with Marketing Operations to track, analyse, and report on email performance metrics, including engagement rates, conversions, and ROI.
- Provide transparent updates to leadership on the impact of email campaigns and areas for optimisation.
- Alignment with Broader Marketing Goals
- Collaborate with the Field Marketing Lead and Events Marketer to align email strategies with campaign and event goals.
- Integrate email marketing efforts with sales priorities and demand generation targets to ensure consistency and impact.
- Always-On Nurture Programs
- Own and continuously improve BigHand’s always-on nurture programs, ensuring leads are effectively engaged throughout the customer journey.
- Use behavioral and demographic data to personalise nurture streams, enhancing relevance and engagement.
- Innovation and Continuous Improvement
- Experiment with new tools, technologies, and strategies to improve email performance and effectiveness.
- Stay up-to-date with email marketing best practices, trends, and compliance regulations to maintain high deliverability and engagement rates.
- Data Management and Targeting
- Collaborate with Marketing Operations to ensure accurate segmentation and targeting for all email campaigns.
- Proactively identify opportunities to improve data quality and expand audience reach through email efforts.
Key Deliverables
- Always-on nurture programs that drive consistent MQL and SAL contributions.
- Ad hoc email campaigns that support demand generation initiatives and align with sales and marketing goals.
- Transparent and actionable reporting on email performance and pipeline contribution.
- Continuous improvements in email engagement, deliverability, and ROI.
What we are looking for
- Email Creation: Skilled in building and editing emails using Pardot’s builder, applying personalisation and responsive design best practices. Knowledge of Stripo is a plus.
- Pardot List Management: Ability to create and manage static/dynamic lists, import prospects, and maintain data hygiene.
- Workflow Understanding: Familiarity with navigating and editing Engagement Studio workflows, automation rules, and completion actions to support nurture programs.
- Testing & Reporting: Experience with A/B testing, validating content, and analysing email performance metrics to optimise campaigns.
- AI Tools: Familiarity with AI-powered tools for content generation, subject line optimisation, design, insights and analysis.
What we offer
- 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year
- Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
- Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
- Opportunities to give back with company volunteer events and individual volunteer days
- Career growth opportunities and study leave allowance
- Family benefits including enhanced parental leave, secondary caregiver leave and fertility support
- Financial benefits including pension scheme, life assurance, and salary sacrificing
- Cycle to Work Scheme and Tech Scheme
- Growing business with a global presence, flexible working, modern offices, and remote work options
Our DEI Commitment
We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.
Email Marketing Specialist in London employer: BigHand
Contact Detail:
BigHand Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and results. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching BigHand’s values and culture. Think about how your experience aligns with their mission and be ready to share specific examples that demonstrate your fit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the BigHand team.
We think you need these skills to ace Email Marketing Specialist in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Email Marketing Specialist role. Highlight your experience with email campaigns, A/B testing, and any tools like Pardot that you’ve used. We want to see how your skills align with what we’re looking for!
Show Off Your Creativity: When writing your application, don’t be afraid to showcase your creative side! Share examples of successful email campaigns you've executed or innovative strategies you've implemented. We love to see how you think outside the box!
Be Data-Driven: Since this role is all about optimising email performance, include any metrics or results from your past campaigns. Talk about how you’ve used data to drive decisions and improve engagement rates. We’re all about transparency and continuous improvement!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our BigHand family!
How to prepare for a job interview at BigHand
✨Know Your Email Marketing Tools
Familiarise yourself with Pardot and any other tools mentioned in the job description. Be ready to discuss your experience with email creation, list management, and A/B testing. Showing that you can hit the ground running will impress the interviewers.
✨Showcase Your Data Skills
Since this role involves a lot of reporting and analysis, be prepared to talk about how you've used data to drive decisions in past campaigns. Bring examples of how you've optimised email performance through metrics like engagement rates and conversions.
✨Demonstrate Your Collaborative Spirit
BigHand values teamwork, so highlight your experience working with cross-functional teams. Discuss how you've partnered with sales or product marketing in the past to align strategies and achieve common goals.
✨Stay Ahead of Trends
Research the latest trends in email marketing and be ready to share your thoughts on them. This shows your passion for the field and your commitment to continuous improvement, which aligns perfectly with BigHand's values.
