At a Glance
- Tasks: Lead digital discovery strategy and optimise AI-driven search for a leading tech company.
- Company: Join BigHand, a forward-thinking tech firm transforming the legal industry.
- Benefits: Enjoy 25 days holiday, wellness perks, and flexible working options.
- Other info: Be part of a diverse team committed to learning and collaboration.
- Why this job: Make a real impact in a dynamic environment focused on innovation and growth.
- Qualifications: 5+ years in digital marketing with AI discovery experience preferred.
The predicted salary is between 48000 - 72000 £ per year.
BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge. We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change.
We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.
About The Role
The Digital Strategy and Delivery Manager owns how the business is discovered, understood, and trusted across digital and AI-mediated environments. This role defines and evolves the company’s digital discovery strategy across traditional search, AI answer engines, generative platforms, social networks, websites, and key third-party ecosystems. It ensures the organisation is optimised for modern B2B buying journeys, where buyers increasingly self-educate, validate, and shortlist through AI-powered research and distributed digital touchpoints. The role exists to future-proof visibility, authority, and trust, aligning digital discovery with brand evolution, product priorities, and growth objectives.
What You’ll Do
- Digital Discovery Strategy (End-to-End)
- Define and own the digital discovery strategy across all owned, earned, and third-party digital surfaces, including:
- Corporate website and sub-domains
- LinkedIn and priority social platforms
- Search engines and AI answer engines
- Generative and LLM-powered research tools
- Analyst, review, partner, and industry platforms
- Establish how each surface supports different stages of the buying journey, from early awareness to deal validation
- Ensure digital discovery strategy aligns with brand direction, product positioning, and go-to-market priorities
- Own the strategy for AI-driven search and discovery, including:
- SEO for traditional search environments
- Define principles for optimising content, structure, metadata, schema, and authority signals for both human buyers and AI systems
- Partner with Commercial and Content leaders to ensure assets are discoverable, interpretable, and credible in AI-mediated journeys
- Continuously adapt strategy in response to evolving search and AI platforms
- Own the strategic evolution of the website as a primary discovery, education, and validation asset
- ICP-led journeys
- Product and solution discoverability
- Proof, trust, and credibility signals
- Ensure the website supports both self-serve research and sales-assisted buying paths
- Guide prioritisation of optimisation initiatives without owning day-to-day execution
- Define the strategy for visibility, consistency, and authority across distributed digital environments, including:
- LinkedIn and social research surfaces
- Analyst and review platforms
- Partner ecosystems and marketplaces
- Ensure consistency of messaging, proof points, and positioning across third-party sites
- Identify and address gaps where external digital presence undermines discovery, trust, or conversion
- Define success metrics for digital discovery beyond traffic, including:
- Visibility in AI answers and generative search
- Share of category and solution-level discovery
- Authority, trust, and validation signals
- Journey progression and engagement quality
- Monitor performance across owned and third-party assets
- Partner with Growth Operations & Intelligence to surface insight, trends, and risk to senior leadership
- Use evidence to inform prioritisation and continuous improvement
- Lead and develop two digital specialists, setting:
- Clear focus areas and priorities
- Standards for quality and evidence-led decision-making
- Ensure team skills remain current as search, AI, and discovery models evolve
- Foster a culture of experimentation, learning, and adaptation
What We’re Looking For
- Minimum 5 years’ experience in digital marketing, digital strategy, or discovery-focused roles within a B2B, SaaS, or complex services environment
- At least 1 year in an AI‑discovery focussed role, optimising for AI-driven search, generative platforms, answer engines, or AI‑mediated buyer journeys
- Proven experience owning or shaping digital discovery strategy across search, website, social, AI-powered research tools, and third‑party platforms
- Strong understanding of SEO, AEO, GEO, and how content, structure, metadata, and authority signals influence both human buyers and AI systems
- Experience defining the strategic evolution of a corporate website as a discovery, education, and validation asset
- Evidence-led approach, with experience defining and using meaningful discovery and visibility metrics beyond traffic and rankings
- Track record of effective cross-functional collaboration with Marketing, Content, Product, Commercial, and Operations teams
- Experience leading or mentoring specialists, setting standards and building capability in evolving digital disciplines
- Experience in legal technology or professional services B2B markets
- Experience with Pardot
What we offer
- 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year
- Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
- Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
- Opportunities to give back with company volunteer events and individual volunteer days
- Career growth opportunities and study leave allowance
- Family benefits including enhanced parental leave, secondary caregiver leave and fertility support
- Financial benefits including pension scheme, life assurance, and salary sacrificing
- Cycle to Work Scheme and Tech Scheme
- Growing business with a global presence, flexible working, modern offices, and remote work options
Our DEI Commitment
We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.
Digital Discovery & AI Strategy Manager employer: BigHand
BigHand is an exceptional employer that prioritises a culture of collaboration, continuous learning, and innovation, making it an ideal place for professionals looking to thrive in the digital landscape. With a strong commitment to employee wellbeing, generous benefits, and opportunities for career growth, BigHand fosters an environment where individuals can make a meaningful impact while enjoying a healthy work-life balance. Located in a modern office with flexible working options, BigHand empowers its team members to embrace their unique contributions and drive success together.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Discovery & AI Strategy Manager
✨Tip Number 1
Get your networking game on! Connect with folks in the legal tech space on LinkedIn and engage with their content. It’s all about building relationships that can lead to opportunities.
✨Tip Number 2
Show off your expertise! Create and share insightful content related to digital discovery and AI strategies. This not only showcases your knowledge but also helps you get noticed by potential employers.
✨Tip Number 3
Don’t just apply, stand out! When you find a role that excites you, tailor your approach. Mention specific projects or experiences that align with the job description to grab attention.
✨Tip Number 4
Keep an eye on our website for openings! We’re always looking for passionate individuals who want to make a difference. Applying directly through our site gives you a better shot at getting noticed.
We think you need these skills to ace Digital Discovery & AI Strategy Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Discovery & AI Strategy Manager role. Highlight your experience in digital marketing and AI-driven strategies, showing us how you can contribute to our mission at BigHand.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use metrics and examples to demonstrate how you've successfully shaped digital discovery strategies or improved visibility in previous roles.
Be Authentic:Let your personality shine through in your application. We value authenticity and want to know what makes you tick. Share your passion for digital strategy and how it aligns with our values at BigHand.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at BigHand
✨Know Your Digital Discovery Strategy
Before the interview, dive deep into BigHand's digital discovery strategy. Understand how they leverage AI and digital platforms to enhance visibility and trust. Be ready to discuss your insights on their current approach and suggest innovative ideas that align with their goals.
✨Showcase Your SEO and AI Knowledge
Given the role's focus on AI-driven search and SEO, brush up on the latest trends in these areas. Prepare examples from your past experience where you've successfully optimised content for both human users and AI systems. This will demonstrate your expertise and relevance to the position.
✨Emphasise Cross-Functional Collaboration
BigHand values collaboration across teams. Be prepared to share specific instances where you've worked with marketing, product, or operations teams to achieve a common goal. Highlight how you fostered communication and alignment to drive successful outcomes.
✨Prepare Questions That Reflect Their Values
During the interview, ask questions that show you understand and appreciate BigHand's core values, like 'We Win Together' and 'We Love to Learn'. For example, inquire about how they encourage team learning and development in the fast-evolving digital landscape. This shows you're not just interested in the role, but also in their culture.
