At a Glance
- Tasks: Drive marketing performance by turning AI insights into actionable strategies and optimisations.
- Company: Join BigHand, a tech leader empowering legal professionals with innovative solutions.
- Benefits: Enjoy 25 days holiday, wellness perks, and flexible working options.
- Other info: Be part of a diverse team committed to growth and innovation.
- Why this job: Make a real impact in a dynamic environment while shaping marketing strategies.
- Qualifications: 4-6 years in marketing analytics with a proven track record of driving change.
The predicted salary is between 63000 - 77000 £ per year.
4 days per week Hybrid with 2 days in London Waterloo
About BigHand
BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge. We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change.
We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.
About the role
This role exists to close the gap between marketing data and marketing action. AI tools now generate real time performance dashboards and first draft narrative summaries, taking over the manual data pulling and storytelling that used to define this kind of role. What AI cannot do is decide what a team should do differently, make that happen, and make sure it sticks.
The Marketing Optimization Manager owns that last mile, and is the link between the technology BigHand's marketing team relies on and the action that technology should drive. You will use AI driven analytics tools to surface performance signals across email, digital, ABM, social, and content, then apply judgement to validate them, work with Demand Generation, Product Marketing, Digital Marketing, and Content to agree specific actions, and hold the process accountable until those actions are actually embedded in how campaigns run.
You will also take charge of the AI analytics platforms and tools that power this work: making sure they are configured, maintained, and used properly, and that what they surface can be trusted as accurate. You will partner closely with the Head of Marketing Growth to keep our measurement of the buyer journey sharp, and with campaign owners to keep optimization a habit rather than a monthly report.
What you'll do
- Own the optimization cadence: run a recurring review with each campaign owner (Demand Generation, Product Marketing, Content, ABM, Social) that turns AI surfaced performance signals into specific, agreed actions, and track whether those actions actually happen.
- Curate and validate AI generated insight: use AI dashboarding and analytics tools to do the heavy lifting of trend detection, but apply judgement to catch false signals, add context AI misses, and turn raw output into a concrete recommendation.
- Hold teams accountable for follow through: maintain a visible signal to action log and report to the Head of Marketing Growth on what was flagged, what was actioned, and what impact it had.
- Make real time reallocation calls within an agreed test and learn budget, pivoting underperforming spend or creative while campaigns are still live, rather than only recommending changes after a campaign has ended.
- Design and run the experimentation program end to end, from hypothesis and test design through result interpretation, and codify what is learned into playbooks that get reused across teams.
- Partner with the Head of Marketing Growth to evolve how we measure impact across the buyer journey, connecting activity to pipeline and revenue outcomes.
- Own and manage the marketing analytics and AI tooling stack in full: select, configure, and continuously improve the dashboards, attribution, and predictive tools that do the data crunching, and take direct, ongoing responsibility for making sure they are used properly and that the information they surface is accurate.
- Build and maintain lightweight playbooks and standard operating procedures so that proven optimizations become standard practice rather than being relearned every campaign cycle.
What we're looking for
- Four to six, or more, years in marketing analytics, marketing operations, or growth roles within a B2B environment, with a track record of driving, not just reporting, change in campaign performance.
- Specific examples of insight that led to a budget reallocation, creative pivot, or process change that was actually adopted by a team, not just presented to one.
- Comfort managing, configuring, and critically evaluating AI driven analytics and dashboarding tools, able to validate AI generated insight, spot when it is wrong, and know when human judgement should override it.
- Strong influence across teams, and ideally some prior experience holding budget or decision authority over a test and learn program.
- Working knowledge of campaign tracking and reporting tools (for example Google Analytics, Salesforce, marketing automation platforms) as a configurer and administrator of these systems, augmented by AI, not as a manual dashboard builder.
- Confidence working with KPIs such as engagement, conversion rate, pipeline influence, and marketing ROI, and making a call and being accountable for the result.
- Strong stakeholder management and organizational savvy, able to get campaign owners to actually change behavior, not just nod along in the meeting.
- Bonus: experience designing, rolling out, or governing AI driven marketing analytics tools or workflows within a marketing team.
What we offer
- 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year
- Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
- Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
- Opportunities to give back with company volunteer events and individual volunteer days
- Career growth opportunities and study leave allowance
- Family benefits including enhanced parental leave, secondary caregiver leave and fertility support
- Financial benefits including pension scheme, life assurance, and salary sacrificing
- Cycle to Work Scheme and Tech Scheme
- Growing business with a global presence, flexible working, modern offices, and remote work options
Our DEI Commitment
We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.
Marketing Optimization Manager employer: BigHand Limited
BigHand is an exceptional employer that fosters a collaborative and innovative work culture, where values such as teamwork, continuous learning, and integrity are at the forefront. Employees enjoy a range of benefits including generous holiday allowances, wellness programs, and opportunities for career growth, all within a flexible working environment that supports both personal and professional development. With a commitment to diversity and inclusion, BigHand empowers its team members to thrive and contribute meaningfully in a dynamic industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Optimization Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BigHand Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BigHand Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BigHand Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BigHand Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Optimization Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BigHand Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BigHand Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about BigHand Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BigHand Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BigHand Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BigHand Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
