At a Glance
- Tasks: Analyse marketing campaigns, track metrics, and provide insights to boost performance.
- Company: BigHand empowers legal professionals with innovative tech solutions for efficiency and profitability.
- Benefits: Enjoy 25 days holiday, wellness programmes, flexible working, and career growth opportunities.
- Other info: We embrace diversity and welcome unique perspectives in our inclusive workplace.
- Why this job: Join a culture that values teamwork, learning, and fun while making a real impact.
- Qualifications: 3-5 years in marketing analytics; experience with Google Analytics and CRM systems required.
The predicted salary is between 36000 - 60000 £ per year.
About BigHand
BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge.
We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers.
We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.
About the role
We are looking for a Marketing Campaign Analyst to drive marketing efficiency by analyzing campaign performance, tracking key metrics, and providing data-driven recommendations to improve ROI. You will work within the Marketing Operations team and cross-functionally with Demand Generation, Product Marketing, and Content Marketing teams to set objectives, measure success, and ensure continuous optimization of marketing efforts. This role is critical in helping us make smarter budget decisions, enhance campaign effectiveness, and maximize revenue impact.
What you’ll do
- Analyse campaign performance metrics across individual marketing activities including email, ABM, paid and organic digital and social, and provide actionable insights in real-time to improve results and efficiency.
- Collaborate with Demand Generation, Product Marketing, and Content Marketing to set, track and report on measurable campaign objectives (e.g. CTR, engagement, conversions).
- Optimize ROI by tracking campaign spend, identifying inefficiencies, and driving changes across campaigns.
- Develop and maintain real-time campaign dashboards/reports to track campaign success across multiple channels (paid media, email, ABM, content, etc).
- Work with Head of Marketing Operations to improve marketing attribution models (first-touch, last-touch, multi-touch) to better understand the impact of different campaign activities.
- Advise on and conduct A/B testing and experimentation to improve conversion rates and audience engagement.
- Provide strategic recommendations based on campaign insights to inform future marketing strategies and budget allocations.
What we’re looking for
- 3-5+ years of experience in marketing analytics, campaign analysis, or marketing operations.
- Strong understanding of B2B marketing metrics (ROI, CAC, pipeline impact, attribution modelling).
- Hands-on experience with Google Analytics, marketing automation tools (Pardot preferable), and CRM systems (Salesforce preferable).
- Proficiency in data visualization tools (Power BI preferable).
- Ability to analyse large datasets and extract meaningful insights to improve marketing performance.
- Strong communication skills to present insights and work cross-functionally with multiple teams.
- Familiarity with AI-driven analytics and predictive modelling for campaign performance is a plus.
What we offer
- 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year
- Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
- Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
- Opportunities to give back with company volunteer events and individual volunteer days
- Career growth opportunities and study leave allowance
- Family benefits including enhanced parental leave, secondary caregiver leave and fertility support
- Financial benefits including pension scheme, life assurance, and salary sacrificing
- Cycle to Work Scheme and Tech Scheme
- Growing business with a global presence, flexible working, modern offices, and remote work options
Our DEI Commitment
We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.
#J-18808-LjbffrMarketing Campaign Analyst Sales & Marketing · London employer: BigHand Limited
BigHand is an exceptional employer that prioritises a culture of collaboration, continuous learning, and integrity, making it an ideal workplace for those seeking to thrive in the dynamic field of marketing analytics. With a strong commitment to employee wellbeing, generous benefits including 25 days holiday, private medical care, and opportunities for career growth, BigHand fosters an environment where employees can excel while contributing to meaningful projects that empower legal professionals. Located in London, the company offers flexible working arrangements and a modern office space, ensuring a balanced work-life experience for all BigHanders.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign Analyst Sales & Marketing · London
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing analytics. Understanding current metrics and tools will not only help you in interviews but also show your genuine interest in the role.
✨Tip Number 2
Network with professionals in the marketing analytics field, especially those who have experience with tools like Google Analytics and Pardot. Engaging in conversations can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've improved campaign performance in previous roles. Being able to articulate your impact with data-driven results will set you apart from other candidates.
✨Tip Number 4
Stay updated on AI-driven analytics and predictive modelling. Showing that you are knowledgeable about these emerging technologies can demonstrate your forward-thinking approach and adaptability.
We think you need these skills to ace Marketing Campaign Analyst Sales & Marketing · London
Some tips for your application 🫡
Understand the Role:Before applying, make sure you fully understand the responsibilities of a Marketing Campaign Analyst. Familiarise yourself with key metrics and tools mentioned in the job description, such as Google Analytics and marketing automation tools.
Tailor Your CV:Customise your CV to highlight relevant experience in marketing analytics and campaign analysis. Emphasise your familiarity with B2B marketing metrics and any hands-on experience with the tools specified in the job description.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for data-driven marketing. Mention specific examples of how you've improved campaign performance in previous roles and how your skills align with BigHand's values and mission.
Showcase Your Analytical Skills:In your application, provide examples of how you've used data to drive marketing decisions. Highlight any experience with A/B testing, campaign optimisation, and reporting, as these are crucial for the role.
How to prepare for a job interview at BigHand Limited
✨Know Your Metrics
Familiarise yourself with key B2B marketing metrics such as ROI, CAC, and pipeline impact. Be prepared to discuss how you've used these metrics in past roles to drive campaign success.
✨Showcase Your Analytical Skills
Highlight your experience with tools like Google Analytics and marketing automation platforms. Be ready to provide examples of how you've analysed data to improve campaign performance and make data-driven decisions.
✨Collaboration is Key
Emphasise your ability to work cross-functionally with teams like Demand Generation and Product Marketing. Share specific instances where collaboration led to successful campaign outcomes.
✨Prepare for A/B Testing Discussions
Since A/B testing is crucial for optimising campaigns, be prepared to discuss your experience with experimentation. Talk about what you tested, the results, and how it influenced future strategies.
