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- Tasks: Uncover insights from marketing data to drive impactful campaigns and optimise performance.
- Company: BigHand provides innovative tech solutions for legal professionals, enhancing efficiency and decision-making.
- Benefits: Enjoy 25 days holiday, wellness programmes, flexible working, and career growth opportunities.
- Why this job: Join a dynamic team that values collaboration, learning, and making a real impact in marketing.
- Qualifications: 3-5+ years in marketing analytics, strong storytelling skills with data, and familiarity with campaign tracking tools.
- Other info: We embrace diversity and are committed to creating an inclusive workplace for all.
The predicted salary is between 28800 - 42000 £ per year.
About BigHand
BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge. We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers. We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.
About the role
We’re looking for a Campaign Insight Analyst to be the bridge between marketing data and action. In this role, your focus won’t just be on data collection—it will be about uncovering meaningful insights and bringing them to life across the marketing team in real time. Your work will empower teams to adapt campaigns on the fly, make smarter use of budgets, and maximize marketing impact. You’ll be a key partner to Demand Generation, Product Marketing, and Content teams, ensuring decisions are grounded in data that’s timely, clear, and actionable.
What you’ll do
- Act as the insight engine behind our campaigns—surfacing key performance trends across email, digital, ABM, social, and content to influence real-time decisions and improve results.
- Work hand-in-hand with campaign owners to align on clear goals (like engagement, conversion, or reach) and ensure they have the visibility they need to optimize performance throughout the campaign lifecycle.
- Identify where campaigns are over- or under-performing and collaborate with teams to pivot strategies or reallocate resources for better impact.
- Manage and tailor real-time dashboards and reporting tools that help marketers quickly understand what’s working and what’s not.
- Partner with the Head of Marketing Operations to evolve how we measure impact across the buyer journey—helping us better connect activities to outcomes.
- Support A/B testing and other experiments by providing clear insight into results and what they mean for future campaigns.
- Deliver regular performance summaries and insight briefings to inform future marketing plans, spend decisions, and strategic shifts.
What we’re looking for
- 3–5+ years of experience turning marketing data into actionable insights, ideally within a B2B environment.
- A knack for storytelling with data—able to clearly communicate trends, challenges, and opportunities to both technical and non-technical audiences.
- Experience working closely with cross-functional marketing teams and influencing campaign direction based on insight.
- Familiarity with tools that support campaign tracking and reporting (e.g., Google Analytics, Salesforce, marketing automation platforms, and data dashboards).
- Comfortable working with KPIs like engagement, conversion rates, pipeline influence, and marketing ROI—not just reporting them, but helping teams act on them.
- Bonus: Experience with predictive analytics or AI-driven tools that support proactive campaign decision-making.
What we offer
- 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year
- Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
- Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
- Opportunities to give back with company volunteer events and individual volunteer days
- Career growth opportunities and study leave allowance
- Family benefits including enhanced parental leave, secondary caregiver leave and fertility support
- Financial benefits including pension scheme, life assurance, and salary sacrificing
- Cycle to Work Scheme and Tech Scheme
- Growing business with a global presence, flexible working, modern offices, and remote work options
Our DEI Commitment
We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.
Marketing Campaign Analyst employer: BigHand Limited
Contact Detail:
BigHand Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Analyst
✨Tip Number 1
Familiarise yourself with the latest marketing analytics tools and platforms, such as Google Analytics and Salesforce. Being well-versed in these tools will not only enhance your understanding of data but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Develop a strong narrative around your past experiences with data-driven marketing campaigns. Be prepared to discuss specific examples where your insights led to actionable changes and improved campaign performance.
✨Tip Number 3
Network with professionals in the B2B marketing space, especially those who work with cross-functional teams. Engaging in conversations about their challenges and successes can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 4
Stay updated on industry trends, particularly around predictive analytics and AI-driven tools. Showing that you are proactive about learning and adapting to new technologies can set you apart from other candidates.
We think you need these skills to ace Marketing Campaign Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Campaign Insight Analyst. Familiarise yourself with the key performance indicators mentioned in the job description and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in turning marketing data into actionable insights. Use specific examples that demonstrate your ability to influence campaign direction and work with cross-functional teams.
Craft a Compelling Cover Letter: Write a cover letter that tells a story about your journey in marketing analytics. Emphasise your knack for storytelling with data and how you've used insights to drive campaign success in previous roles.
Showcase Relevant Tools Experience: Mention any familiarity with tools like Google Analytics, Salesforce, or marketing automation platforms in your application. Highlight specific instances where you've used these tools to manage campaigns or report on performance.
How to prepare for a job interview at BigHand Limited
✨Know Your Data Tools
Familiarise yourself with the tools mentioned in the job description, such as Google Analytics and Salesforce. Be prepared to discuss how you've used these tools to derive insights from marketing data in your previous roles.
✨Showcase Your Storytelling Skills
Prepare examples of how you've turned complex data into clear, actionable insights. Think about specific campaigns where your insights led to significant changes or improvements, and be ready to share these stories.
✨Understand Campaign Metrics
Brush up on key performance indicators like engagement rates and conversion metrics. Be ready to explain how you’ve influenced campaign strategies based on these metrics in past experiences.
✨Collaborate and Communicate
Highlight your experience working with cross-functional teams. Be prepared to discuss how you’ve collaborated with different departments to align on campaign goals and how your insights have shaped their decisions.
