Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead digital discovery and AI strategy to enhance visibility and trust across platforms.
- Company: Join BigHand, a tech innovator empowering legal professionals with cutting-edge solutions.
- Benefits: Enjoy 25 days holiday, wellness perks, flexible work options, and career growth opportunities.
- Why this job: Shape the future of digital discovery in a dynamic, supportive environment.
- Qualifications: 5+ years in digital marketing with AI focus; strong SEO and strategy skills required.
- Other info: Be part of a diverse team committed to innovation and collaboration.
The predicted salary is between 48000 - 84000 £ per year.
About BigHand
BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge. We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers. We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.
About the role
The Digital Discovery & AI Strategy Manager owns how the business is discovered, understood, and trusted across digital and AI-mediated environments. This role defines and evolves the company’s digital discovery strategy across traditional search, AI answer engines, generative platforms, social networks, websites, and key third-party ecosystems. It ensures the organisation is optimised for modern B2B buying journeys, where buyers increasingly self-educate, validate, and shortlist through AI-powered research and distributed digital touchpoints. The role exists to future-proof visibility, authority, and trust, aligning digital discovery with brand evolution, product priorities, and growth objectives.
What you’ll do
- Digital Discovery Strategy (End-to-End)
- Define and own the digital discovery strategy across all owned, earned, and third-party digital surfaces, including:
- Corporate website and sub-domains
- LinkedIn and priority social platforms
- Search engines and AI answer engines
- Generative and LLM-powered research tools
- Analyst, review, partner, and industry platforms
- Establish how each surface supports different stages of the buying journey, from early awareness to deal validation
- Ensure digital discovery strategy aligns with brand direction, product positioning, and go-to-market priorities
- Own the strategy for AI-driven search and discovery, including:
- AEO (Answer Engine Optimisation)
- GEO (Generative Engine Optimisation)
- SEO for traditional search environments
- Own the strategic evolution of the website as a primary discovery, education, and validation asset
- Define principles for:
- Information architecture
- ICP-led journeys
- Product and solution discoverability
- Proof, trust, and credibility signals
- Define the strategy for visibility, consistency, and authority across distributed digital environments, including:
- LinkedIn and social research surfaces
- Analyst and review platforms
- Partner ecosystems and marketplaces
- Define success metrics for digital discovery beyond traffic, including:
- Visibility in AI answers and generative search
- Share of category and solution-level discovery
- Authority, trust, and validation signals
- Journey progression and engagement quality
- Lead and develop two digital specialists, setting:
- Clear focus areas and priorities
- Standards for quality and evidence-led decision-making
What we’re looking for
- Minimum 5 years’ experience in digital marketing, digital strategy, or discovery-focused roles within a B2B, SaaS, or complex services environment
- At least 1 year in an AI-discovery focussed role, optimising for AI-driven search, generative platforms, answer engines, or AI-mediated buyer journeys
- Proven experience owning or shaping digital discovery strategy across search, website, social, AI-powered research tools, and third-party platforms
- Strong understanding of SEO, AEO, GEO, and how content, structure, metadata, and authority signals influence both human buyers and AI systems
- Experience defining the strategic evolution of a corporate website as a discovery, education, and validation asset
- Evidence-led approach, with experience defining and using meaningful discovery and visibility metrics beyond traffic and rankings
- Track record of effective cross-functional collaboration with Marketing, Content, Product, Commercial, and Operations teams
- Experience leading or mentoring specialists, setting standards and building capability in evolving digital disciplines
Desirable experience
- Experience in legal technology or professional services B2B markets
- Experience with Pardot
What we offer
- 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year
- Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
- Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
- Opportunities to give back with company volunteer events and individual volunteer days
- Career growth opportunities and study leave allowance
- Family benefits including enhanced parental leave, secondary caregiver leave and fertility support
- Financial benefits including pension scheme, life assurance, and salary sacrificing
- Cycle to Work Scheme and Tech Scheme
- Growing business with a global presence, flexible working, modern offices, and remote work options
Our DEI Commitment
We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.
Digital Discovery & AI Strategy Manager employer: BigHand Limited
Contact Detail:
BigHand Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Discovery & AI Strategy Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Digital Discovery & AI Strategy Manager role.
✨Tip Number 2
Show off your expertise! Create content or share insights related to digital discovery and AI strategies on social media. This not only showcases your knowledge but also helps you get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by understanding BigHand's values and how they align with your own. Be ready to discuss how you can contribute to their mission of empowering customers through innovative technology.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the BigHand team.
We think you need these skills to ace Digital Discovery & AI Strategy Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Digital Discovery & AI Strategy Manager role. Highlight your expertise in digital marketing and AI-driven strategies, as this will show us you understand what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use quantifiable results to demonstrate how you've successfully shaped digital discovery strategies or improved visibility in previous roles. Numbers speak louder than words!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional experience. Share your passion for digital strategy and how it aligns with our values at BigHand.
Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures that your application is seen by the right people and helps us streamline the process. Plus, it’s super easy to do!
How to prepare for a job interview at BigHand Limited
✨Know Your Digital Discovery Stuff
Make sure you brush up on the latest trends in digital discovery and AI strategies. Understand how they apply to B2B environments, especially in legal tech. Be ready to discuss how you would define and evolve a digital discovery strategy that aligns with brand direction and product priorities.
✨Showcase Your SEO & AEO Knowledge
Since this role involves owning the strategy for AI-driven search, be prepared to talk about your experience with SEO, AEO, and GEO. Have specific examples ready that demonstrate how you've optimised content and structure for both human buyers and AI systems in previous roles.
✨Demonstrate Leadership Skills
This position requires leading a team of digital specialists, so highlight your leadership experience. Share examples of how you've set clear focus areas, developed team capabilities, and fostered a culture of learning and experimentation in your past roles.
✨Prepare for Cross-Functional Collaboration
Collaboration is key in this role, so think of instances where you've worked effectively with marketing, content, and product teams. Be ready to discuss how you’ve navigated different perspectives to achieve common goals, especially in complex service environments.
