Digital Marketing Manager - The Big Table Group in City of Westminster

Job Title: Digital Marketing Manager

Location – London Hybrid Working / Support Office near Oxford Circus (2–3 days per week)

Salary: To be discussed

The Big Table Group is home to over 200 restaurants across iconic brands including Bella Italia, Amalfi, Frankie & Benny’s, Banana Tree, Las Iguanas and more.

We’re on the lookout for a Digital Marketing Manager!

We’re looking for a commercially minded, hands-on digital marketer who can bring together the entire customer journey.

You’ll work across CRM, apps, SEO, websites, digital advertising and online listings, creating joined-up digital experiences that take our guests from awareness and consideration through to booking, visiting and coming back again.

Using customer insight, data and a test-and-learn approach, you’ll continuously optimise our digital activity to increase engagement, drive bookings, build loyalty and deliver measurable commercial results.

What You’ll Be Doing:

• Plan and deliver full-funnel digital marketing activity, supporting the customer journey from awareness and consideration through to conversion, retention and reactivation.
• Manage activity across CRM, email, SMS, apps, SEO, websites, paid search, paid social and online listings.
• Develop effective customer journeys that turn digital engagement into bookings, visits and repeat customers.
• Support and optimise loyalty and app activity, including push notifications, in-app messaging and customer engagement campaigns.
• Manage and optimise website content, campaign landing pages, offers, menus and booking journeys, ensuring a seamless customer experience.
• Improve organic and local search visibility through SEO and Google Business Profile, ensuring restaurant information is accurate and optimised.
• Use customer and campaign data to measure performance, identify opportunities and make clear recommendations for improvement.
• Manage digital budgets, forecasts and campaign performance to ensure investment delivers strong commercial returns.
• Work closely with Brand, CRM, Creative, Technology, Data and Operations teams, as well as external agencies and partners.
• Test new audiences, creative, messaging, offers and customer journeys, using results to continually improve performance.
• Explore emerging technology, automation and AI, identifying opportunities to improve customer experience, efficiency and digital performance.
• Support the wider team by sharing digital best practice and helping improve processes and ways of working.

What We’re Looking For:

We’re looking for someone who can think strategically while also being comfortable getting hands-on with delivery.

• 2+ years’ experience in digital marketing, with hands-on experience across a mix of CRM, apps, SEO, websites, digital advertising and online listings.
• Experience delivering digital activity across different stages of the customer journey.
• Hands-on experience with email, SMS, segmentation, personalisation and automated customer journeys.
• Experience using CRM or marketing automation platforms, with Bloomreach experience an advantage.
• Knowledge of app marketing, loyalty programmes, push notifications or mobile customer journeys.
• Experience across paid search, paid social and other digital advertising channels.
• A strong understanding of SEO, digital analytics, campaign tracking and test-and-learn approaches.
• Experience managing websites/CMS platforms and online listings such as Google Business Profile.
• Strong analytical and commercial skills, with the ability to turn customer and campaign data into clear actions.
• Confidence managing multiple projects, brands, channels and priorities.
• Excellent communication and stakeholder management skills.
• A collaborative, curious and proactive approach with great attention to detail.

Benefits:

• Competitive Pay & Benefits plus bonus scheme.
• Amazing Discounts – 50% off food and drink across all Big Table Group brands and 25% for friends & family.
• Wellbeing Support – Our We Care programme includes a 24/7 virtual GP, mental health support, healthcare cash plan, dental plan, counselling, fitness & diet plans.
• Health Insurance.
• Salary Sacrifice Pension.
• Spend and Save Platform – access to 100s of retail discounts.
• A supportive, inclusive culture with real opportunities for growth.
• A business that values integrity, collaboration and continuous improvement.

At The Big Table Group, there’s a seat for everyone. Take your place, share your experiences and let’s celebrate the differences we all bring every day!

Apply today and take your seat!