At a Glance
- Tasks: Transform data into insights that drive guest loyalty and marketing effectiveness.
- Company: The Big Table Group, home to over 200 iconic restaurants.
- Benefits: Competitive pay, amazing discounts, health support, and onsite gym.
- Other info: Hybrid working model with opportunities for personal and professional growth.
- Why this job: Join a dynamic team and make a real impact in the hospitality industry.
- Qualifications: 3+ years in CRM or marketing analytics with strong Excel and SQL skills.
The predicted salary is between 35000 - 45000 £ per year.
The Big Table Group is home to over 200 restaurants across iconic brands including Las Iguanas, Bella Italia, Amalfi, Frankie & Benny’s, Chiquito, Banana Tree and more. We’re on the lookout for a CRM Analyst / Marketing Insight Analyst! Are you passionate about turning data into meaningful insight that drives real commercial impact? We’re looking for someone to play a key role to understand our guests, using data to improve loyalty, frequency, and marketing effectiveness across our brands.
This is an exciting opportunity for someone who enjoys both analytical thinking and hands-on delivery. You’ll work closely with the CRM Digital Marketing Manager, wider digital team, Group Marketing Director, external advisory partners, and operational stakeholders to ensure campaigns and strategy are grounded in evidence. If you’re curious, commercially minded, and excited by how data and AI can transform guest engagement, we’d love to hear from you.
What You’ll Be Doing:
- Build and maintain dashboards tracking guest loyalty, retention and CRM performance across our brands
- Weekly reporting delivering clear and actionable insights to marketing leadership
- Analyse campaign performance, segmentation, and guest behaviour to identify opportunities for growth
- Combine CRM, transactional and guest feedback (NPS) data to generate richer, more actionable insight
- Identify patterns and trends that link guest experience to commercial performance
- Assess customer reachability and support channels and communication strategies
- Collaborate with external partners and agencies to improve performance and insight generation
- Support the development of milestone-based roadmaps aligned to key retention and growth targets
- Challenge assumptions and contribute insight-led recommendations to improve decision-making
- Use AI-enabled tools within CRM and BI platforms to enhance reporting and analysis
- Ensure AI-driven insights are critically assessed and translated into meaningful commercial actions
- Stay up to date with hospitality, CRM and loyalty trends to bring new ideas into the business
- Engage with operational teams and occasionally visit venues to bring insight to life
What We’re Looking For:
- 3+ years’ experience in CRM, marketing analytics, or customer insight
- Experience analysing campaigns, segmentation or retention and frequency metrics
- Strong Excel and SQL skills
- Experience with BI tools (Power BI, Tableau or similar)
- Ability to translate data into clear, actionable insights and recommendations
- Comfortable working in a fast-paced, test-and-learn environment
- Highly organised with the ability to manage multiple priorities
- Strong communication and stakeholder management skills
- Able to work independently and take ownership from day one
- Experience using AI-powered analytics or reporting tools within CRM or BI platforms
- Curious and proactive in exploring how AI can improve insight and decision-making
Desirable:
- Experience with CRM/CDP platforms (e.g. Bloomreach, Braze or similar)
- Background in hospitality, leisure or multi-brand consumer businesses
- Experience with incrementality testing or uplift modelling
- Understanding of metrics such as guest lifetime value, frequency and lapse rate
- Experience working with NPS or voice-of-customer data
- Interest in industry trends, benchmarking and emerging best practice
Benefits:
- Competitive Pay & Benefits and Bonus Scheme
- Amazing Discounts – 50% off food and drink across all Big Table Group brands and 25% for friends & family
- Wellbeing Support – 24/7 virtual GP, mental health support, healthcare cash plan, dental plan, counselling, fitness & diet plans
- Health Insurance
- Salary Sacrifice – Pension
- Spend and Save platform – access to hundreds of retail discounts
- Onsite gym and classes
- A business that values integrity, collaboration, and continuous improvement
At The Big Table Group, there’s a seat for everyone. Take your place, share your experiences, and let’s celebrate the differences we all bring every day. Apply today and take your seat!
CRM Analyst / Marketing Insight Analyst - The Big Table Group in City of Westminster employer: Big Table Group
The Big Table Group is an exceptional employer that fosters a vibrant work culture centred on collaboration and continuous improvement. With a hybrid working model in the heart of London, employees enjoy competitive pay, extensive wellbeing support, and generous discounts across a diverse range of restaurants. The company prioritises employee growth through hands-on experience and innovative projects, making it an ideal place for those passionate about data-driven marketing in the hospitality sector.
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We think this is how you could land CRM Analyst / Marketing Insight Analyst - The Big Table Group in City of Westminster
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We think you need these skills to ace CRM Analyst / Marketing Insight Analyst - The Big Table Group in City of Westminster
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
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Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at Big Table Group. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at Big Table Group
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
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Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at Big Table Group!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
