At a Glance
- Tasks: Lead a dynamic team to shape and execute innovative sales and marketing strategies.
- Company: A beloved British organisation at a pivotal growth stage.
- Benefits: Competitive salary, company car, generous holiday allowance, and pension scheme.
- Other info: Hybrid working model with opportunities for travel and personal development.
- Why this job: Join a collaborative leadership team and drive impactful change in a thriving brand.
- Qualifications: Proven experience in driving sales growth and leading large teams.
The predicted salary is between 120000 - 120000 € per year.
This is not a steady-state role. A well-established, much-loved British organisation is at an inflection point. The brand is strong, the audience passionate, and the physical network extensive. Now is the moment to unlock the next chapter of growth. That's the mandate.
The incoming Director of Sales & Marketing joins the Senior Leadership Team with full ownership of sales, marketing, digital, brand, content, PR, partnerships and revenue, and a clear brief to build and deliver the growth strategy that gets this organisation to where it needs to be.
The Opportunity
You’ll lead a multi-disciplinary team of circa 35 people and hold a significant marketing budget, with accountability for every major revenue stream. You won’t just be executing a plan; you’ll be shaping it alongside a truly collaborative SLT that's energised and ready to move.
Key priorities
- Build and execute an integrated sales and marketing strategy that drives growth beyond the traditional customer base
- Improve acquisition and retention performance
- Maximise the customer base and yield through smarter pricing and channel strategy
- Elevate the digital experience; website, booking platform, paid acquisition
- Champion AI-enabled marketing to improve efficiency, content and insight
- Lead, develop and future-proof a talented team
Who We’re Looking For
A commercially sharp, digitally-fluent senior marketing leader who’s delivered measurable growth in a complex, customer-focused organisation. You bring strategic clarity and the operational grip to execute. You’re energised by transformation, not intimidated by it.
You’ll need
- A strong track record of driving sales and growth through integrated marketing
- Experience leading large, multi-disciplinary teams
- Commercial acumen and confidence owning P&L-linked outcomes
- Digital depth; particularly across acquisition, e-commerce and data
- The gravitas to operate at SLT level and influence across a business
Behaviours that matter: high urgency, genuinely collaborative, comfortable at both strategic and operational levels, and motivated by customer and community, not just commercial metrics.
Location Coventry-based (hybrid - 2x days office based), with travel across a national site network. Candidates should be within commutable distance or open to relocation.
Permanent opportunity
Base salary up to £120,000. Benefits include company car, 9% pension, 28 days holiday allowance + Bank Holidays and buy/sell scheme, life cover.
We are an equal opportunity recruitment company. This means we welcome applications from all suitably qualified people regardless of race, sex, disability, religion, sexual orientation or age. We are particularly invested in Neurodiversity inclusion and offer reasonable adjustments in the interview process. Reasonable adjustments are changes that we can make in the interview process if your disability puts you at a disadvantage compared with others who are not disabled. If you would benefit from a reasonable adjustment in your interview process, please call or email one of our recruiters.
Sales & Marketing Director in Stratford-upon-Avon employer: Big Red Recruitment
Join a dynamic and forward-thinking British organisation that is poised for growth, where your leadership as the Sales & Marketing Director will be pivotal in shaping the future. With a collaborative senior leadership team and a commitment to employee development, you will have the opportunity to lead a talented multi-disciplinary team while enjoying a competitive salary and comprehensive benefits, including a company car and generous holiday allowance. Located in Coventry, this role offers a hybrid working model, allowing for flexibility and work-life balance as you drive transformative strategies in a supportive and inclusive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Marketing Director in Stratford-upon-Avon
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their current challenges and think about how your skills can help them grow. This shows you're not just interested in any job, but specifically in helping them succeed.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs. Focus on your achievements in sales and marketing, especially those that demonstrate growth and transformation. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s unlock that next chapter of growth together!
We think you need these skills to ace Sales & Marketing Director in Stratford-upon-Avon
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through. We want to see that you’re genuinely excited about the opportunity to lead our sales and marketing efforts and drive growth.
Tailor Your Experience:Make sure to highlight your relevant experience in driving sales and growth. We’re looking for someone who can demonstrate a strong track record, so be specific about your achievements and how they relate to the role.
Be Strategic and Operational:We need someone who can think both strategically and operationally. In your application, show us how you've successfully balanced these two aspects in your previous roles, especially in leading multi-disciplinary teams.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Big Red Recruitment
✨Know the Brand Inside Out
Before your interview, dive deep into the organisation's history, values, and current market position. Understand their audience and what makes them tick. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've driven sales and growth through integrated marketing strategies in the past. Be ready to articulate your thought process and how you can apply it to shape the future of this organisation.
✨Demonstrate Leadership Skills
As you'll be leading a multi-disciplinary team, think about your leadership style and how you can inspire and develop your team. Share stories that highlight your experience in managing large teams and driving collaboration across departments.
✨Be Ready for Transformation Talk
This role is all about transformation, so come prepared with ideas on how to elevate the digital experience and improve customer acquisition. Discuss any innovative approaches you've taken in previous roles, especially those involving AI-enabled marketing.
