At a Glance
- Tasks: Lead a dynamic team to drive innovative sales and marketing strategies for growth.
- Company: A beloved British organisation at a pivotal growth stage.
- Benefits: Competitive salary, company car, generous holiday allowance, and pension scheme.
- Other info: Hybrid working model with opportunities for travel and career development.
- Why this job: Shape the future of a strong brand and make a real impact.
- Qualifications: Proven track record in sales growth and experience leading large teams.
The predicted salary is between 120000 - 120000 € per year.
This is not a steady-state role. A well-established, much-loved British organisation is at an inflection point. The brand is strong, the audience passionate, and the physical network extensive. Now is the moment to unlock the next chapter of growth. That's the mandate.
The incoming Director of Sales & Marketing joins the Senior Leadership Team with full ownership of sales, marketing, digital, brand, content, PR, partnerships and revenue, and a clear brief to build and deliver the growth strategy that gets this organisation to where it needs to be.
The Opportunity
You’ll lead a multi-disciplinary team of circa 35 people and hold a significant marketing budget, with accountability for every major revenue stream. You won’t just be executing a plan; you’ll be shaping it alongside a truly collaborative SLT that’s energised and ready to move.
- Build and execute an integrated sales and marketing strategy that drives growth beyond the traditional customer base
- Improve acquisition and retention performance
- Maximise the customer base and yield through smarter pricing and channel strategy
- Elevate the digital experience; website, booking platform, paid acquisition
- Champion AI-enabled marketing to improve efficiency, content and insight
- Lead, develop and future-proof a talented team
Who We’re Looking For
A commercially sharp, digitally-fluent senior marketing leader who’s delivered measurable growth in a complex, customer-focused organisation. You bring strategic clarity and the operational grip to execute. You’re energised by transformation, not intimidated by it.
You’ll need:
- A strong track record of driving sales and growth through integrated marketing
- Experience leading large, multi-disciplinary teams
- Commercial acumen and confidence owning P&L-linked outcomes
- Digital depth; particularly across acquisition, e-commerce and data
- The gravitas to operate at SLT level and influence across a business
Behaviours that matter: high urgency, genuinely collaborative, comfortable at both strategic and operational levels, and motivated by customer and community, not just commercial metrics.
Location
Coventry-based (hybrid - 2x days office based), with travel across a national site network. Candidates should be within commutable distance or open to relocation.
Interested? This search is being managed exclusively by Big Red Recruitment. All applications are handled in the strictest confidence.
Permanent opportunity
Base salary up to £120,000
Benefits: Company car, 9% pension, 28 days holiday allowance + Bank Holidays and buy/sell scheme, life cover.
We are an equal opportunity recruitment company. This means we welcome applications from all suitably qualified people regardless of race, sex, disability, religion, sexual orientation or age. We are particularly invested in Neurodiversity inclusion and offer reasonable adjustments in the interview process. Reasonable adjustments are changes that we can make in the interview process if your disability puts you at a disadvantage compared with others who are not disabled. If you would benefit from a reasonable adjustment in your interview process, please call or email one of our recruiters.
Director of Sales Marketing in Coventry employer: Big Red Recruitment
Join a well-established and much-loved British organisation as the Director of Sales Marketing, where you will be at the forefront of driving transformative growth in a collaborative and dynamic environment. With a strong focus on employee development, a generous benefits package including a company car and a robust pension scheme, and a commitment to inclusivity, this role offers a unique opportunity to shape the future of a passionate brand while enjoying a hybrid work model based in Coventry. Embrace the chance to lead a talented team and make a meaningful impact in a company that values both community and commercial success.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Sales Marketing in Coventry
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. You never know who might have the inside scoop on a role that’s perfect for you.
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their brand, values, and recent projects. This will help you tailor your responses and show them you’re genuinely interested in being part of their growth journey.
✨Tip Number 3
Practice makes perfect! Get a friend or mentor to do mock interviews with you. This will help you refine your answers and boost your confidence when it’s time to shine in front of the real interview panel.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Director of Sales Marketing in Coventry
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through. We want to see that you’re genuinely excited about the opportunity to lead our sales and marketing efforts and drive growth.
Tailor Your CV:Make sure your CV is tailored to highlight your experience in driving sales and growth through integrated marketing. We’re looking for specific examples that demonstrate your commercial acumen and leadership skills.
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of your achievements and how they relate to the role. Avoid fluff and focus on what matters.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re keen to engage with us directly.
How to prepare for a job interview at Big Red Recruitment
✨Know Your Numbers
As a Director of Sales Marketing, you'll need to demonstrate your commercial acumen. Brush up on key metrics related to sales growth, customer acquisition, and retention rates. Be ready to discuss how you've driven measurable results in previous roles.
✨Showcase Your Leadership Style
You'll be leading a multi-disciplinary team, so it's crucial to convey your leadership approach. Prepare examples of how you've developed teams and fostered collaboration. Highlight any experience you have in managing large budgets and driving strategic initiatives.
✨Embrace Digital Transformation
With a focus on elevating the digital experience, be prepared to discuss your experience with digital marketing strategies, e-commerce, and AI-enabled marketing. Share specific examples of how you've leveraged technology to improve efficiency and customer engagement.
✨Align with Company Values
This organisation values collaboration and community focus. Research their brand and culture, and think about how your personal values align with theirs. Be ready to articulate how you can contribute to their mission while driving growth.
