At a Glance
- Tasks: Lead a dynamic team to drive innovative sales and marketing strategies for growth.
- Company: A beloved British organisation at a pivotal growth stage.
- Benefits: Competitive salary, company car, generous holiday allowance, and pension scheme.
- Other info: Hybrid role with opportunities for travel and personal development.
- Why this job: Shape the future of a strong brand and make a real impact.
- Qualifications: Proven experience in driving sales and leading large teams.
The predicted salary is between 120000 - 120000 £ per year.
This is not a steady-state role. A well-established, much-loved British organisation is at an inflection point. The brand is strong, the audience passionate, and the physical network extensive. Now is the moment to unlock the next chapter of growth. That's the mandate.
The incoming Director of Sales & Marketing joins the Senior Leadership Team with full ownership of sales, marketing, digital, brand, content, PR, partnerships and revenue, and a clear brief to build and deliver the growth strategy that gets this organisation to where it needs to be.
The Opportunity
You'll lead a multi-disciplinary team of circa 35 people and hold a significant marketing budget, with accountability for every major revenue stream. You won't just be executing a plan; you'll be shaping it alongside a truly collaborative SLT that's energised and ready to move.
Key priorities:
- Build and execute an integrated sales and marketing strategy that drives growth beyond the traditional customer base
- Improve acquisition and retention performance
- Maximise the customer base and yield through smarter pricing and channel strategy
- Elevate the digital experience; website, booking platform, paid acquisition
- Champion AI-enabled marketing to improve efficiency, content and insight
- Lead, develop and future-proof a talented team
Who We're Looking For
A commercially sharp, digitally-fluent senior marketing leader who's delivered measurable growth in a complex, customer-focused organisation. You bring strategic clarity and the operational grip to execute. You're energised by transformation, not intimidated by it.
You'll need:
- A strong track record of driving sales and growth through integrated marketing
- Experience leading large, multi-disciplinary teams
- Commercial acumen and confidence owning P&L-linked outcomes
- Digital depth; particularly across acquisition, e-commerce and data
- The gravitas to operate at SLT level and influence across a business
Behaviours that matter: high urgency, genuinely collaborative, comfortable at both strategic and operational levels, and motivated by customer and community, not just commercial metrics.
Location
Coventry-based (hybrid - 2x days office based), with travel across a national site network. Candidates should be within commutable distance or open to relocation.
Interested? This search is being managed exclusively by Big Red Recruitment. All applications are handled in the strictest confidence.
Permanent opportunity
Base salary up to £120,000
Benefits: Company car, 9% pension, 28 days holiday allowance + Bank Holidays and buy/sell scheme, life cover.
We are an equal opportunity recruitment company. This means we welcome applications from all suitably qualified people regardless of race, sex, disability, religion, sexual orientation or age. We are particularly invested in Neurodiversity inclusion and offer reasonable adjustments in the interview process.
Reasonable adjustments are changes that we can make in the interview process if your disability puts you at a disadvantage compared with others who are not disabled. If you would benefit from a reasonable adjustment in your interview process, please call or email one of our recruiters.
Sales & Marketing Director in West Bromwich employer: Big Red Recruitment Midlands Limited
Join a dynamic and forward-thinking British organisation that is poised for growth, where your leadership as Sales & Marketing Director will directly influence the future of the brand. With a collaborative senior leadership team and a commitment to employee development, you will have the opportunity to shape innovative strategies while enjoying a competitive salary, generous benefits including a company car and extensive holiday allowance, and a supportive work culture that values diversity and inclusion.
Contact Details:
Big Red Recruitment Midlands Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Marketing Director in West Bromwich
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. You never know who might have the inside scoop on a role that’s perfect for you.
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their brand, values, and recent developments. This will help you tailor your responses and show that you’re genuinely interested in being part of their growth journey.
✨Tip Number 3
Practice makes perfect! Get a friend or mentor to do mock interviews with you. This will help you refine your answers and boost your confidence when it’s time to shine in front of the real interview panel.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Sales & Marketing Director in West Bromwich
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through. We want to see that you’re genuinely excited about the opportunity to lead and transform our sales and marketing strategy.
Tailor Your Experience:Make sure to highlight your relevant experience in driving growth and leading teams. We’re looking for someone who can demonstrate their commercial acumen and digital fluency, so be specific about your achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you the perfect fit for this dynamic role. Remember, less is often more!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with StudySmarter!
How to prepare for a job interview at Big Red Recruitment Midlands Limited
✨Know Your Numbers
As a Sales & Marketing Director, you'll need to demonstrate your commercial acumen. Brush up on key metrics related to sales growth, customer acquisition, and retention rates. Be ready to discuss how you've driven measurable results in previous roles.
✨Showcase Your Digital Savvy
This role requires a strong digital presence. Prepare examples of how you've elevated digital experiences in past positions, particularly in e-commerce and data-driven marketing. Highlight any AI-enabled strategies you've implemented to improve efficiency.
✨Emphasise Collaboration
You'll be part of a Senior Leadership Team, so it's crucial to show that you can work collaboratively. Think of examples where you've successfully led multi-disciplinary teams and how you fostered a culture of teamwork and innovation.
✨Prepare for Transformation Talk
The organisation is at an inflection point, so be ready to discuss your experience with transformation. Share specific instances where you've navigated change and how you can energise a team to embrace new strategies and challenges.
