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For Companies At a Glance
- Tasks: Lead a dynamic team to shape and execute innovative sales and marketing strategies.
- Company: A beloved British organisation at a pivotal growth stage.
- Benefits: Competitive salary, company car, generous holiday allowance, and pension scheme.
- Other info: Hybrid working model with opportunities for personal and professional development.
- Why this job: Join a collaborative leadership team and drive impactful transformation.
- Qualifications: Proven track record in sales growth and experience leading large teams.
The predicted salary is between 120000 - 120000 £ per year.
This is not a steady-state role. A well-established, much-loved British organisation is at an inflection point. The brand is strong, the audience passionate, and the physical network extensive, and now is the moment to unlock the next chapter of growth.
The incoming Director of Sales & Marketing joins the Senior Leadership Team with full ownership of sales, marketing, digital, brand, content, PR, partnerships and revenue, and a clear brief to build and deliver the growth strategy that gets this organisation to where it needs to be.
The Opportunity
You'll lead a multi-disciplinary team of circa 35 people and hold a significant marketing budget, with accountability for every major revenue stream. You won't just be executing a plan; you'll be shaping it alongside a truly collaborative SLT that's energised and ready to move.
Key priorities:
- Build and execute an integrated sales and marketing strategy that drives growth beyond the traditional customer base
- Improve acquisition and retention performance
- Maximise the customer base and yield through smarter pricing and channel strategy
- Elevate the digital experience; website, booking platform, paid acquisition
- Champion AI-enabled marketing to improve efficiency, content and insight
- Lead, develop and future-proof a talented team
Who We're Looking For
A commercially sharp, digitally-fluent senior marketing leader who's delivered measurable growth in a complex, customer-focused organisation. You bring strategic clarity and the operational grip to execute. You're energised by transformation, not intimidated by it.
You’ll need:
- A strong track record of driving sales and growth through integrated marketing
- Experience leading large, multi-disciplinary teams
- Commercial acumen and confidence owning P&L-linked outcomes
- Digital depth; particularly across acquisition, e-commerce and data
- The gravitas to operate at SLT level and influence across a business
Behaviours that matter: high urgency, genuinely collaborative, comfortable at both strategic and operational levels, and motivated by customer and community, not just commercial metrics.
Location
Coventry-based (hybrid - 2x days office based), with travel across a national site network. Candidates should be within commutable distance or open to relocation.
Interested? This search is being managed exclusively by Big Red Recruitment. All applications are handled in the strictest confidence.
Permanent opportunity
Base salary up to £120,000
Benefits: Company car, 9% pension, 28 days holiday allowance + Bank Holidays and buy/sell scheme, life cover.
We are an equal opportunity recruitment company. This means we welcome applications from all suitably qualified people regardless of race, sex, disability, religion, sexual orientation or age.
We are particularly invested in Neurodiversity inclusion and offer reasonable adjustments in the interview process. Reasonable adjustments are changes that we can make in the interview process if your disability puts you at a disadvantage compared with others who are not disabled. If you would benefit from a reasonable adjustment in your interview process, please call or email one of our recruiters.
Sales & Marketing Director employer: Big Red Recruitment Midlands Limited
Contact Detail:
Big Red Recruitment Midlands Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements and showcases your expertise in sales and marketing. This is your chance to stand out from the crowd and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their current challenges and think about how you can contribute to their growth strategy. Tailor your responses to show that you’re not just a fit for the role, but also for the team.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Sales & Marketing Director
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through. We want to see how excited you are about joining our team and contributing to our growth story!
Tailor Your Experience: Make sure to highlight your relevant experience in sales and marketing. We’re looking for someone who can drive growth, so share specific examples of how you've done this in the past. It’s all about showing us you’ve got what it takes!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key achievements stand out. This helps us quickly see why you’d be a great fit for the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Big Red Recruitment Midlands Limited
✨Know Your Numbers
As a Sales & Marketing Director, you'll need to demonstrate your commercial acumen. Brush up on key metrics related to sales growth, customer acquisition, and retention rates. Be ready to discuss how you've driven measurable results in previous roles.
✨Showcase Your Digital Savvy
This role requires a strong digital presence. Prepare examples of how you've elevated digital experiences in past positions, particularly in e-commerce and data-driven marketing. Highlight any AI-enabled strategies you've implemented to improve efficiency.
✨Collaborate Like a Pro
Since you'll be part of the Senior Leadership Team, it's crucial to show your collaborative spirit. Think of instances where you've worked cross-functionally to achieve a common goal. Be prepared to discuss how you can energise and lead a multi-disciplinary team.
✨Embrace Transformation
The organisation is at an inflection point, so they want someone who thrives on change. Share your experiences with transformation initiatives and how you've successfully navigated challenges. Show them you're not just comfortable with change, but excited by it!