At a Glance
- Tasks: Lead a dynamic team to shape and execute innovative sales and marketing strategies.
- Company: A beloved British organisation at a pivotal growth stage.
- Benefits: Competitive salary, company car, generous holiday allowance, and pension scheme.
- Other info: Hybrid working model with opportunities for national travel.
- Why this job: Join a collaborative leadership team and drive impactful change in a thriving brand.
- Qualifications: Proven experience in driving sales growth and leading large teams.
The predicted salary is between 120000 - 120000 £ per year.
This is not a steady-state role. A well-established, much-loved British organisation is at an inflection point. The brand is strong, the audience passionate, and the physical network extensive. Now is the moment to unlock the next chapter of growth. That's the mandate.
The incoming Director of Sales & Marketing joins the Senior Leadership Team with full ownership of sales, marketing, digital, brand, content, PR, partnerships and revenue, and a clear brief to build and deliver the growth strategy that gets this organisation to where it needs to be.
The Opportunity
You'll lead a multi-disciplinary team of circa 35 people and hold a significant marketing budget, with accountability for every major revenue stream. You won't just be executing a plan; you'll be shaping it alongside a truly collaborative SLT that's energised and ready to move.
Key priorities:
- Build and execute an integrated sales and marketing strategy that drives growth beyond the traditional customer base
- Improve acquisition and retention performance
- Maximise the customer base and yield through smarter pricing and channel strategy
- Elevate the digital experience; website, booking platform, paid acquisition
- Champion AI-enabled marketing to improve efficiency, content and insight
- Lead, develop and future-proof a talented team
Who We're Looking For
A commercially sharp, digitally-fluent senior marketing leader who's delivered measurable growth in a complex, customer-focused organisation. You bring strategic clarity and the operational grip to execute. You're energised by transformation, not intimidated by it.
You'll need:
- A strong track record of driving sales and growth through integrated marketing
- Experience leading large, multi-disciplinary teams
- Commercial acumen and confidence owning P&L-linked outcomes
- Digital depth; particularly across acquisition, e-commerce and data
- The gravitas to operate at SLT level and influence across a business
Behaviours that matter: high urgency, genuinely collaborative, comfortable at both strategic and operational levels, and motivated by customer and community, not just commercial metrics.
Location Coventry-based (hybrid - 2x days office based), with travel across a national site network. Candidates should be within commutable distance or open to relocation.
Interested? This search is being managed exclusively by Big Red Recruitment. All applications are handled in the strictest confidence.
Permanent opportunity
Base salary up to £120,000. Benefits: Company car, 9% pension, 28 days holiday allowance + Bank Holidays and buy/sell scheme, life cover.
We are an equal opportunity recruitment company. This means we welcome applications from all suitably qualified people regardless of race, sex, disability, religion, sexual orientation or age. We are particularly invested in Neurodiversity inclusion and offer reasonable adjustments in the interview process. Reasonable adjustments are changes that we can make in the interview process if your disability puts you at a disadvantage compared with others who are not disabled. If you would benefit from a reasonable adjustment in your interview process, please call or email one of our recruiters.
Sales & Marketing Director in Coventry employer: Big Red Recruitment Midlands Limited
Join a well-established and beloved British organisation that is poised for transformative growth. As a Sales & Marketing Director, you will be part of a dynamic Senior Leadership Team, leading a talented multi-disciplinary group while enjoying a competitive salary and comprehensive benefits including a company car and generous holiday allowance. With a strong commitment to employee development and a collaborative work culture, this Coventry-based role offers the unique opportunity to shape the future of a passionate brand in a hybrid working environment.
Contact Details:
Big Red Recruitment Midlands Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Marketing Director in Coventry
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements and projects. This is your chance to showcase your strategic thinking and digital prowess, especially since you’ll be leading a multi-disciplinary team.
✨Tip Number 3
Prepare for interviews by researching the company’s current challenges and opportunities. Think about how you can contribute to their growth strategy and be ready to discuss your ideas. This shows you’re not just interested in the role but genuinely invested in their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive and engaged in the process.
We think you need these skills to ace Sales & Marketing Director in Coventry
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through. We want to see that you’re genuinely excited about the opportunity to lead and transform our sales and marketing strategy.
Tailor Your Experience:Make sure to highlight your relevant experience in driving growth and leading teams. We’re looking for someone who can demonstrate their commercial acumen and strategic clarity, so be specific about your achievements!
Be Authentic:Don’t be afraid to show your personality! We value genuine collaboration and high urgency, so let us know what makes you tick and how you approach challenges in a customer-focused environment.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Big Red Recruitment Midlands Limited
✨Know the Brand Inside Out
Before your interview, dive deep into the company's history, values, and recent developments. Understanding their brand story and current market position will help you articulate how your vision aligns with their growth strategy.
✨Showcase Your Leadership Style
As a Sales & Marketing Director, you'll be leading a large team. Be prepared to discuss your leadership approach and provide examples of how you've successfully managed multi-disciplinary teams in the past. Highlight your ability to inspire and drive transformation.
✨Prepare for Strategic Discussions
Expect to engage in conversations about integrated sales and marketing strategies. Come armed with ideas on how to improve acquisition and retention performance, and be ready to discuss how you would elevate the digital experience for customers.
✨Demonstrate Commercial Acumen
Since this role involves owning P&L-linked outcomes, be ready to discuss your experience with budget management and revenue generation. Use specific metrics from your previous roles to illustrate your success in driving measurable growth.
