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- Tasks: Own and scale our Shopify channel to multi-million-pound revenue through data-driven strategies.
- Company: Join Big Potato, an indie board game company with a fun and creative culture.
- Benefits: Enjoy a 4-day working week, £500 holiday bonus, private health insurance, and discounted gym membership.
- Why this job: Make a real impact on our Shopify growth while having fun with board games.
- Qualifications: Experience in scaling Shopify stores and running successful CRO programmes.
- Other info: Collaborative environment with flexible working practices and monthly social activities.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an experienced Shopify Manager to own and scale our Shopify channel to multi-million-pound annual revenue. This role is responsible for driving profitable growth through best-in-class conversion rate optimisation (CRO), paid media performance, and close collaboration with our Digital, CRM, and Brand teams. You will act as the commercial and strategic owner of Shopify, balancing data-driven decision making with a deep understanding of our brand and customers.
Key Responsibilities
- Shopify Growth & Ownership
- Own the end-to-end performance of the Shopify store, with clear accountability for revenue, conversion rate, AOV, and profitability by working with our Ecommerce team.
- Build and execute a Shopify growth roadmap aligned to wider business objectives, working with developers to execute the vision.
- Identify and unlock opportunities to scale revenue to £Ms while maintaining strong margins.
- CRO (Conversion Rate Optimisation)
- Run a structured, insight-led CRO programme across Shopify in conjunction with our CRO expert.
- Use quantitative and qualitative insights (e.g. analytics, user behaviour, testing, customer feedback) to identify friction points and growth opportunities.
- Prioritise and deliver testing plans that measurably improve conversion, AOV and customer experience.
- Share learnings across teams and embed a culture of continuous optimisation.
- Paid Media Performance
- Work closely with Paid Media specialists to increase PPC profitability and scalability.
- Ensure landing pages, product pages and user journeys are optimised to support paid traffic.
- Use performance data to inform spend allocation, creative direction and on-site improvements.
- Balance growth and efficiency as budgets scale.
- Brand Representation
- Be a custodian of the brand across the Shopify experience.
- Ensure site design, content, tone of voice and UX fully represent the brand at every touchpoint.
- Work with Brand and Creative teams to launch campaigns, product drops and seasonal activity.
- Cross-Team Collaboration
- Partner closely with Digital and CRM teams to deliver joined-up customer journeys.
- Align onsite strategy with CRM activity (email, SMS, loyalty, retention).
- Collaborate with Product, Tech and Analytics teams to deliver improvements efficiently and at pace.
Essential
- Significant experience owning and scaling a Shopify store, ideally to £Ms in revenue.
- Proven track record of running successful CRO programmes.
- Strong understanding of PPC / paid media and how onsite optimisation drives profitability.
- Commercial mindset with experience managing performance KPIs.
- Confident working cross-functionally with Digital, CRM, Brand and Developer teams.
- Data-driven, with expertise in GA4, Clarity and other analytics platforms.
Desirable
- Experience in fast-growth ecommerce or DTC brands.
- Experience with BI tools such as Looker.
What Success Looks Like
- Shopify revenue scaled sustainably to multi-million-pound levels.
- Measurable improvements in conversion rate, AOV and PPC efficiency.
- A high-performing, insight-led CRO roadmap delivering continuous gains.
- A Shopify experience that fully reflects and elevates the brand.
- Strong, collaborative relationships across Digital, CRM and Brand teams.
About Big Potato
We’re an indie board game company based in Clerkenwell. From quiz games to drawing games, TV game shows to mobile apps, we like to turn our hands to all sorts. No matter what the project, we always try to stick to one golden rule: to make sure our games are easy to understand, fun to play and guaranteed to get the party started.
Who are we looking for?
Here at Big Potato we acknowledge that Potatoes come in all shapes and sizes, we are an equal opportunities employer with a range of flexible working practices and all applications are considered on their own merit.
4 day working week
£500 holiday bonus,
Private Health Insurance
Discounted Gym Membership
Monthly social and wellness activities and lots of free board games!
Shopify Manager employer: Big Potato
Contact Detail:
Big Potato Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopify Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous Shopify successes. This will help you stand out and demonstrate your ability to drive growth and optimise conversion rates.
✨Tip Number 3
Prepare for interviews by researching the company and its brand. Understand their values and how you can contribute to their goals. Tailor your answers to reflect your knowledge of their Shopify strategy and how you can enhance it.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team and contributing to our success.
We think you need these skills to ace Shopify Manager
Some tips for your application 🫡
Show Your Shopify Skills: Make sure to highlight your experience with Shopify in your application. We want to see how you've owned and scaled a Shopify store before, so share specific examples of your successes and the impact you've made.
Data is Key: Since we're all about data-driven decisions, include any relevant metrics or KPIs you've worked with. Talk about how you've used analytics to optimise conversion rates or improve PPC performance – we love numbers!
Collaboration Matters: We value teamwork here at Big Potato, so mention any cross-functional projects you've been part of. Describe how you’ve collaborated with Digital, CRM, or Brand teams to achieve common goals – it shows you can work well with others!
Keep It Fun and Engaging: Remember, we’re a board game company! Inject a bit of personality into your application. Show us your passion for eCommerce and how you can bring that energy to our Shopify channel. Don’t forget to apply through our website!
How to prepare for a job interview at Big Potato
✨Know Your Shopify Inside Out
Before the interview, make sure you’re well-versed in all things Shopify. Familiarise yourself with the platform’s features, recent updates, and best practices for scaling revenue. Being able to discuss specific strategies you've used or seen work will show your expertise and passion for the role.
✨Showcase Your CRO Success Stories
Prepare to share concrete examples of successful conversion rate optimisation (CRO) programmes you've implemented. Highlight the insights you gathered, the testing plans you executed, and the measurable results achieved. This will demonstrate your ability to drive growth through data-driven decision making.
✨Understand the Brand and Its Customers
Research Big Potato’s brand identity and customer base thoroughly. Be ready to discuss how you would ensure the Shopify experience reflects the brand's tone and values. Showing that you can balance commercial goals with a deep understanding of the brand will set you apart.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, think of examples where you successfully collaborated across departments. Be prepared to discuss how you would align the Shopify strategy with Digital, CRM, and Brand teams to create seamless customer journeys. This will highlight your teamwork skills and strategic mindset.
