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- Tasks: Own and scale our Shopify channel to multi-million-pound revenue through strategic growth and optimisation.
- Company: Join Big Potato, an indie board game company with a fun and creative culture.
- Benefits: Enjoy a 4-day working week, holiday bonus, private health insurance, and discounted gym membership.
- Why this job: Make a real impact on our Shopify growth while having fun in a dynamic environment.
- Qualifications: Experience in scaling Shopify stores and running successful CRO programmes.
- Other info: Flexible working practices and a collaborative team atmosphere await you.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an experienced Shopify Manager to own and scale our Shopify channel to multi-million-pound annual revenue. This role is responsible for driving profitable growth through best-in-class conversion rate optimisation (CRO), paid media performance, and close collaboration with our Digital, CRM, and Brand teams. You will act as the commercial and strategic owner of Shopify, balancing data-driven decision making with a deep understanding of our brand and customers.
Key Responsibilities
- Shopify Growth Ownership
- Own the end-to-end performance of the Shopify store, with clear accountability for revenue, conversion rate, AOV, and profitability by working with our Ecommerce team.
- Build and execute a Shopify growth roadmap aligned to wider business objectives, working with developers to execute the vision.
- Identify and unlock opportunities to scale revenue to £Ms while maintaining strong margins.
- Conversion Rate Optimisation (CRO)
- Run a structured, insight-led CRO programme across Shopify in conjunction with our CRO expert.
- Use quantitative and qualitative insights (e.g. analytics, user behaviour, testing, customer feedback) to identify friction points and growth opportunities.
- Prioritise and deliver testing plans that measurably improve conversion, AOV and customer experience.
- Share learnings across teams and embed a culture of continuous optimisation.
- Paid Media (PPC) Performance
- Work closely with Paid Media specialists to increase PPC profitability and scalability.
- Ensure landing pages, product pages and user journeys are optimised to support paid traffic.
- Use performance data to inform spend allocation, creative direction and on-site improvements.
- Balance growth and efficiency as budgets scale.
- Brand Representation
- Be a custodian of the brand across the Shopify experience.
- Ensure site design, content, tone of voice and UX fully represent the brand at every touchpoint.
- Work with Brand and Creative teams to launch campaigns, product drops and seasonal activity.
- Cross-Team Collaboration
- Partner closely with Digital and CRM teams to deliver joined-up customer journeys.
- Align onsite strategy with CRM activity (email, SMS, loyalty, retention).
- Collaborate with Product, Tech and Analytics teams to deliver improvements efficiently and at pace.
Requirements
- Essential
- Significant experience owning and scaling a Shopify store, ideally to £Ms in revenue.
- Proven track record of running successful CRO programmes.
- Strong understanding of PPC / paid media and how onsite optimisation drives profitability.
- Commercial mindset with experience managing performance KPIs.
- Confident working cross-functionally with Digital, CRM, Brand and Developer teams.
- Data-driven, with expertise in GA4, Clarity and other analytics platforms.
- Desirable
- Experience in fast-growth ecommerce or DTC brands.
- Experience with BI tools such as Looker.
What Success Looks Like
- Shopify revenue scaled sustainably to multi-million-pound levels.
- Measurable improvements in conversion rate, AOV and PPC efficiency.
- A high-performing, insight-led CRO roadmap delivering continuous gains.
- A Shopify experience that fully reflects and elevates the brand.
- Strong, collaborative relationships across Digital, CRM and Brand teams.
About Big Potato
We're an indie board game company based in Clerkenwell. From quiz games to drawing games, TV game shows to mobile apps, we like to turn our hands to all sorts. No matter what the project, we always try to stick to one golden rule: to make sure our games are easy to understand, fun to play and guaranteed to get the party started.
Who are we looking for?
Here at Big Potato we acknowledge that Potatoes come in all shapes and sizes, we are an equal opportunities employer with a range of flexible working practices and all applications are considered on their own merit.
Benefits
- 4 day working week
- £500 holiday bonus
- Private Health Insurance
- Discounted Gym Membership
- Monthly social and wellness activities and lots of free board games
Shopify Manager in England employer: Big Potato
Contact Detail:
Big Potato Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopify Manager in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your Shopify successes. This will help you stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially around conversion rate optimisation and paid media performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Shopify Manager in England
Some tips for your application 🫡
Show Your Shopify Skills: Make sure to highlight your experience with Shopify in your application. We want to see how you've owned and scaled a Shopify store before, so share specific examples of your successes and the impact you've made.
Data is Key: Since we're all about data-driven decisions, include any relevant metrics or KPIs you've worked with. Whether it's conversion rates, AOV, or PPC performance, we love seeing numbers that back up your achievements!
Collaboration Matters: We value teamwork here at StudySmarter, so mention any cross-functional projects you've been part of. Show us how you've collaborated with Digital, CRM, and Brand teams to achieve common goals.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Big Potato
✨Know Your Shopify Inside Out
Before the interview, make sure you’re well-versed in all things Shopify. Familiarise yourself with the platform’s features, recent updates, and best practices for scaling revenue. Being able to discuss specific strategies you've used or seen work will show your expertise and passion for the role.
✨Showcase Your CRO Success Stories
Prepare to share concrete examples of successful conversion rate optimisation (CRO) programmes you've implemented. Highlight the insights you gathered, the testing plans you executed, and the measurable results achieved. This will demonstrate your ability to drive growth through data-driven decision making.
✨Understand the Brand's Voice
Research Big Potato’s brand identity and values thoroughly. Be ready to discuss how you would ensure that the Shopify experience reflects their unique tone and style. Showing that you can be a custodian of the brand will set you apart from other candidates.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, think of examples where you successfully collaborated across departments. Discuss how you’ve aligned strategies with Digital, CRM, and Brand teams in the past. This will highlight your teamwork skills and your understanding of cross-functional dynamics.
