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- Tasks: Own and scale our Shopify channel to multi-million-pound revenue through data-driven strategies.
- Company: Join Big Potato, an indie board game company with a fun and creative culture.
- Benefits: Enjoy a 4-day working week, £500 holiday bonus, and private health insurance.
- Why this job: Make a real impact on our Shopify growth while having fun with board games.
- Qualifications: Experience in scaling Shopify stores and running successful CRO programmes.
- Other info: Flexible working practices and a collaborative team environment.
The predicted salary is between 50000 - 65000 £ per year.
We are looking for an experienced Shopify Manager to own and scale our Shopify channel to multi-million-pound annual revenue. This role is responsible for driving profitable growth through best-in-class conversion rate optimisation (CRO), paid media performance, and close collaboration with our Digital, CRM, and Brand teams. You will act as the commercial and strategic owner of Shopify, balancing data-driven decision making with a deep understanding of our brand and customers.
Key Responsibilities
- Own the end-to-end performance of the Shopify store, with clear accountability for revenue, conversion rate, AOV, and profitability by working with our Ecommerce team.
- Build and execute a Shopify growth roadmap aligned to wider business objectives, working with developers to execute the vision.
- Identify and unlock opportunities to scale revenue to £Ms while maintaining strong margins.
Conversion Rate Optimisation (CRO)
- Run a structured, insight-led CRO programme across Shopify in conjunction with our CRO expert.
- Use quantitative and qualitative insights (e.g. analytics, user behaviour, testing, customer feedback) to identify friction points and growth opportunities.
- Prioritise and deliver testing plans that measurably improve conversion, AOV and customer experience.
- Share learnings across teams and embed a culture of continuous optimisation.
Paid Media (PPC) Performance
- Work closely with Paid Media specialists to increase PPC profitability and scalability.
- Ensure landing pages, product pages and user journeys are optimised to support paid traffic.
- Use performance data to inform spend allocation, creative direction and on-site improvements.
- Balance growth and efficiency as budgets scale.
Brand Representation
- Be a custodian of the brand across the Shopify experience.
- Ensure site design, content, tone of voice and UX fully represent the brand at every touchpoint.
- Work with Brand and Creative teams to launch campaigns, product drops and seasonal activity.
Cross-Team Collaboration
- Partner closely with Digital and CRM teams to deliver joined-up customer journeys.
- Align onsite strategy with CRM activity (email, SMS, loyalty, retention).
- Collaborate with Product, Tech and Analytics teams to deliver improvements efficiently and at pace.
Requirements
Essential
- Significant experience owning and scaling a Shopify store, ideally to £Ms in revenue.
- Proven track record of running successful CRO programmes.
- Strong understanding of PPC / paid media and how onsite optimisation drives profitability.
- Commercial mindset with experience managing performance KPIs.
- Confident working cross-functionally with Digital, CRM, Brand and Developer teams.
- Data-driven, with expertise in GA4, Clarity and other analytics platforms.
Desirable
- Experience in fast-growth ecommerce or DTC brands.
- Experience with BI tools such as Looker.
What Success Looks Like
- Shopify revenue scaled sustainably to multi-million-pound levels.
- Measurable improvements in conversion rate, AOV and PPC efficiency.
- A high-performing, insight-led CRO roadmap delivering continuous gains.
- A Shopify experience that fully reflects and elevates the brand.
- Strong, collaborative relationships across Digital, CRM and Brand teams.
About Big Potato
We are an indie board game company based in Clerkenwell. From quiz games to drawing games, TV game shows to mobile apps, we like to turn our hands to all sorts. No matter what the project, we always try to stick to one golden rule: to make sure our games are easy to understand, fun to play and guaranteed to get the party started.
What We Look For
Here at Big Potato we acknowledge that Potatoes come in all shapes and sizes, we are an equal opportunities employer with a range of flexible working practices and all applications are considered on their own merit.
Benefits
- 4 day working week.
- £500 holiday bonus.
- Private Health Insurance.
- Discounted Gym Membership.
- Monthly social and wellness activities and lots of free board games!
Shopify Manager employer: Big Potato Games | B Corp
Contact Detail:
Big Potato Games | B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopify Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous Shopify successes. This will help you stand out and demonstrate your expertise in driving revenue and optimising conversion rates.
✨Tip Number 3
Prepare for interviews by researching the company and its brand. Understand their values and how you can contribute to their growth. Tailor your answers to show how your experience aligns with their goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at Big Potato.
We think you need these skills to ace Shopify Manager
Some tips for your application 🫡
Show Your Shopify Skills: Make sure to highlight your experience with Shopify in your application. We want to see how you've scaled stores and driven revenue, so share specific examples that showcase your expertise!
Data-Driven Decisions: Since we love a good data story, include any metrics or KPIs you've improved in previous roles. Whether it's conversion rates or PPC performance, numbers speak volumes and help us understand your impact.
Collaboration is Key: We value teamwork here at StudySmarter, so mention any cross-functional projects you've been part of. Show us how you’ve worked with different teams to achieve common goals – it’s all about synergy!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Big Potato Games | B Corp
✨Know Your Shopify Inside Out
Before the interview, make sure you’re well-versed in all things Shopify. Familiarise yourself with the platform’s features, recent updates, and best practices for scaling revenue. Being able to discuss specific strategies you've used or seen work will show your expertise and passion for the role.
✨Showcase Your CRO Success Stories
Prepare to share concrete examples of successful Conversion Rate Optimisation (CRO) programmes you've implemented. Highlight the data-driven decisions you made, the insights you gathered, and the measurable outcomes. This will demonstrate your ability to drive growth and improve performance.
✨Understand the Brand's Voice
Research Big Potato’s brand identity and values thoroughly. Be ready to discuss how you would ensure that the Shopify experience reflects their unique tone and style. Showing that you can be a custodian of the brand will set you apart from other candidates.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, think of examples where you successfully collaborated across departments. Be prepared to discuss how you’ve aligned strategies with Digital, CRM, and Brand teams in the past, as this will highlight your teamwork skills and adaptability.