At a Glance
- Tasks: Lead B2B marketing strategies and enhance partner relationships for growth.
- Company: Join a leading tech company shaping the future of marketing.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Dynamic team culture with excellent career advancement opportunities.
- Why this job: Make a real impact in a fast-paced environment with innovative marketing initiatives.
- Qualifications: 5-7 years in marketing, strong communication skills, and a passion for technology.
The predicted salary is between 45000 - 55000 £ per year.
Are you ready to lead the evolution of channel marketing across retail and digital landscapes? We’re seeking a B2B Channel Marketing Manager who thrives in partner-driven environments and enjoys turning insight into execution. In this pivotal role, you’ll bridge the gap between marketing strategy and sales outcomes by strengthening partner relationships, enhancing visibility, and delivering growth at scale.
The B2B Channel Marketing Manager is a pivotal role in a fast-moving team that develops and executes high-impact marketing strategies and programs that drive demand and revenue through the channel ecosystem. You will need to be both a natural leader and collaborator that empowers partners to elevate the customer experience in indirect sales channels for measurable growth whilst aligning with the company’s commercial marketing.
Key Responsibilities- Develop and implement comprehensive commercial marketing strategies aligned with OEM business objectives for the UK & Ireland market.
- Partner with distributors and resellers to design and deliver quarterly co-marketing initiatives, leveraging Market Development Funds and targeted communication plans.
- Integrate OEM-owned and end-user campaigns into commercial marketing efforts, ensuring consistent messaging and brand amplification across all channels.
- Oversee and manage marketing and co-marketing budgets, ensuring efficient resource allocation and maximum impact.
- Design and administer commercial incentive programmes to enhance customer engagement, loyalty, and repeat business.
- Plan and execute experiential marketing events, including conferences, exhibitions, training sessions, and VIP engagements.
- Coordinate regular engagement with Partners, and other key commercial stakeholders.
- Prepare and deliver presentations to commercial clients and internal stakeholders, clearly communicating marketing strategies, activities, and results.
- Bachelor’s degree (or equivalent qualification) in marketing, business, or a related discipline.
- 5–7 years of experience in marketing, communications, or product/category marketing, ideally within the PC or technology sector.
- Demonstrable understanding of the B2B market and commercial sales models.
- Proven experience in managing marketing budgets and tracking expenditure.
- Analytical and problem-solving skills, with the ability to gather, interpret, and act on feedback regarding marketing tools and activities.
- Advanced communication and presentation skills, with the ability to influence both internal and external stakeholders.
- Proficiency in English (written and spoken) is mandatory; additional language skills are an advantage.
- Experience in Account-Based Marketing (ABM) activations and follow-through.
Employment type Contract
Job function Marketing
Industries Computer Hardware Manufacturing
B2B Marketing Manager - Lenovo in Hampshire employer: Big Picture UK
At Lenovo, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a B2B Channel Marketing Manager in Farnborough, you will benefit from a collaborative environment that encourages innovation and professional growth, with access to comprehensive training programmes and opportunities to lead impactful marketing initiatives. Join us to be part of a forward-thinking team that values your contributions and empowers you to drive meaningful results in the technology sector.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Manager - Lenovo in Hampshire
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your marketing projects and successes. This gives potential employers a tangible sense of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Tailor your answers to show how your experience aligns with their goals, especially in B2B marketing and partner engagement.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for passionate individuals who want to make an impact in the marketing world. Your next big opportunity could be just a click away!
We think you need these skills to ace B2B Marketing Manager - Lenovo in Hampshire
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the B2B marketing role. Highlight your experience in channel marketing and any specific achievements that align with the job description. We want to see how you can bridge the gap between strategy and execution!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills can drive growth at scale. Don’t forget to mention your experience with partner relationships and co-marketing initiatives.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, include examples of how you've used analytics to inform marketing strategies or improve campaign performance. This will show us you can gather insights and turn them into action.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Big Picture UK
✨Know Your Market
Before the interview, dive deep into the B2B landscape, especially within the PC and technology sectors. Understand the current trends, challenges, and opportunities that Lenovo faces in the UK & Ireland market. This knowledge will help you demonstrate your expertise and show that you're genuinely interested in the role.
✨Showcase Your Collaboration Skills
Since this role involves working closely with partners and stakeholders, prepare examples of how you've successfully collaborated in previous roles. Think about specific projects where you’ve empowered partners or enhanced customer experiences, and be ready to discuss these during the interview.
✨Be Budget Savvy
As managing marketing budgets is a key responsibility, come prepared to discuss your experience with budget management. Have examples ready that illustrate how you've allocated resources effectively in past campaigns, maximising impact while keeping costs in check.
✨Master Your Presentation Skills
Given the need to prepare and deliver presentations, practice articulating your marketing strategies clearly and confidently. Use the STAR method (Situation, Task, Action, Result) to structure your responses, ensuring you convey your ideas effectively and engage your interviewers.
