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- Tasks: Lead innovative marketing strategies and drive growth through partner relationships.
- Company: Join Lenovo, a leader in technology with a dynamic team culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact in the tech industry while collaborating with top partners.
- Qualifications: 5+ years in B2B marketing, preferably in IT, with strong leadership skills.
- Other info: Exciting role with opportunities to shape marketing strategies and engage with key stakeholders.
The predicted salary is between 36000 - 60000 £ per year.
Are you ready to lead the evolution of channel marketing across retail and digital landscapes? We’re seeking a B2B Channel Marketing Manager who thrives in partner-driven environments and enjoys turning insight into execution. In this pivotal role, you’ll bridge the gap between marketing strategy and sales outcomes by strengthening partner relationships, enhancing visibility, and delivering growth at scale.
The B2B Channel Marketing Manager is a pivotal role in a fast-moving team that develops and executes high impact marketing strategies and programs that drive demand and revenue through the channel ecosystem. You will need to be both a natural leader and collaborator that empowers partners to elevate the customer experience in indirect sales channels for measurable growth whilst aligning with the company’s commercial marketing.
You must have 3+ years experience delivering marketing activities through Channel Partners and Distribution in the IT sector.
Key Responsibilities- Develop and implement comprehensive commercial marketing strategies aligned with OEM business objectives for the UK & Ireland market.
- Partner with distributors and resellers to design and deliver quarterly co-marketing initiatives, leveraging Market Development Funds and targeted communication plans.
- Integrate OEM-owned and end-user campaigns into commercial marketing efforts, ensuring consistent messaging and brand amplification across all channels.
- Oversee and manage marketing and co-marketing budgets, ensuring efficient resource allocation and maximum impact.
- Design and administer commercial incentive programmes to enhance customer engagement, loyalty, and repeat business.
- Plan and execute experiential marketing events, including conferences, exhibitions, training sessions, and VIP engagements.
- Coordinate regular engagement with Partners, and other key commercial stakeholders.
- Prepare and deliver presentations to commercial clients and internal stakeholders, clearly communicating marketing strategies, activities, and results.
- Bachelor’s degree (or equivalent qualification) in marketing, business, or a related discipline.
- 5–7 years of experience in marketing, communications, or product/category marketing, ideally within the PC or technology sector.
- Demonstrable understanding of the B2B market and commercial sales models.
- Proven experience in managing marketing budgets and tracking expenditure.
- Analytical and problem-solving skills, with the ability to gather, interpret, and act on feedback regarding marketing tools and activities.
- Advanced communication and presentation skills, with the ability to influence both internal and external stakeholders.
- Proficiency in English (written and spoken) is mandatory; additional language skills are an advantage.
- Experience in Account-Based Marketing (ABM) activations and follow-through.
B2B Marketing Manager - Lenovo in Farnborough employer: Big Picture UK
Contact Detail:
Big Picture UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager - Lenovo in Farnborough
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that B2B Marketing Manager role.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your past marketing campaigns and successes. We want to see how you’ve turned insights into action and driven growth through channel partners.
✨Tip Number 3
Prepare for interviews by researching the company and its partners. We need to understand their marketing strategies and how you can contribute to their goals. Tailor your answers to show you’re the perfect fit for the team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re excited to see how you can help us elevate the customer experience in the B2B space!
We think you need these skills to ace B2B Marketing Manager - Lenovo in Farnborough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the B2B marketing role. Highlight your experience with channel partners and any relevant achievements in the IT sector. We want to see how you can bridge marketing strategy and sales outcomes!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about channel marketing and how your skills align with our needs. Don’t forget to mention specific examples of your past successes in similar roles.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've used analytics to inform your marketing strategies. This will show us that you can gather insights and turn them into actionable plans.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Big Picture UK
✨Know Your Stuff
Before the interview, dive deep into Lenovo's B2B marketing strategies and their channel ecosystem. Familiarise yourself with their recent campaigns and how they align with the IT sector. This will not only show your enthusiasm but also help you discuss how your experience can directly contribute to their goals.
✨Showcase Your Collaboration Skills
Since this role involves working closely with partners and stakeholders, prepare examples of past collaborations. Think about times when you successfully partnered with distributors or resellers to drive marketing initiatives. Highlight your ability to empower others and enhance customer experiences through teamwork.
✨Budget Savvy
Be ready to discuss your experience managing marketing budgets. Bring specific examples of how you've allocated resources effectively in previous roles. This will demonstrate your analytical skills and your understanding of maximising impact while keeping costs in check.
✨Engage with Presentations
As you'll need to present strategies and results, practice delivering clear and engaging presentations. Use visuals if possible, and be prepared to answer questions on your approach. This will showcase your advanced communication skills and your ability to influence stakeholders effectively.
