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- Tasks: Lead channel marketing strategies and enhance partner relationships for growth.
- Company: Join a dynamic team focused on innovative marketing solutions in retail and digital spaces.
- Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional development.
- Why this job: Be part of a fast-paced environment that values collaboration and creativity while making a real impact.
- Qualifications: 5+ years in B2B channel marketing with strong communication and analytical skills required.
- Other info: Ideal for those passionate about driving change in the marketing landscape.
The predicted salary is between 43200 - 72000 £ per year.
Are you ready to lead the evolution of channel marketing across retail and digital landscapes? We’re seeking a Commercial Channel Marketing Manager who thrives in partner-driven environments and enjoys turning insight into execution. In this pivotal role, you’ll bridge the gap between marketing strategy and sales outcomes by strengthening partner relationships, enhancing visibility, and delivering growth at scale.
The Commercial Channel Marketing Manager is a pivotal role in a fast-moving team that develops and executes high impact marketing strategies and programs that drive demand and revenue through the channel ecosystem. You will need to be both a natural leader and collaborator that empowers partners to elevate the customer experience in indirect sales channels for measurable growth whilst aligning with the company’s commercial marketing.
Key Responsibilities- Strategic Planning: Develop and implement integrated channel marketing strategies that align with broader commercial objectives and seasonal priorities.
- Partner Engagement: Build strong relationships with channel partners, supporting their growth with co-branded campaigns, toolkits, and enablement resources.
- Campaign Management: Lead execution of omni-channel campaigns, spanning promotions, digital, and events, to drive awareness, engagement, and measurable results.
- Market Intelligence & Insight: Proactively identify shifts in market trends, partner needs, and competitor activity to translate insights into strategy that enhances channel performance.
- Performance Tracking & Optimisation: Track KPIs and ROI across campaigns and partner initiatives to evaluate investment effectiveness, generate actionable insight, and continuously optimise for performance and efficiency.
- Budget Oversight: Manage MDF (Market Development Funds) and co-op budgets with clear tracking, governance, and reporting.
- Cross-Functional Collaboration: Partner with sales, category, brand, and enablement teams to ensure integrated execution and shared success metrics.
- 5+ years’ experience in B2B channel-focused or partner marketing background.
- Strong understanding of indirect sales models and partner ecosystems.
- Demonstrated success managing multi-channel campaigns and stakeholder alignment.
- Commercial mindset with data-led decision making.
- Excellent written and verbal communication skills.
- Proficiency in marketing tools and CRM platforms.
- Experience in a high-tech, SaaS, or manufacturing industry.
- Track record of launching Channel partner marketing programs at scale.
- Familiarity with global channel structures or international marketing strategies.
- Depth and quality of partner engagement, including satisfaction and programme adoption.
- Contribution of channel-led marketing to qualified lead generation and pipeline growth.
- Measurable ROI from partner campaigns and co-marketing initiatives.
- Effective deployment and impact of vendor funding.
- Sustained growth in revenue driven through indirect partner channels.
Locations
Channel Marketing Manager employer: Big Picture UK
Contact Detail:
Big Picture UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in channel marketing, especially in B2B environments. Understanding the current landscape will help you speak confidently about strategies and insights during interviews.
✨Tip Number 2
Network with professionals in the channel marketing space. Attend industry events or webinars to connect with potential colleagues and partners, which can provide valuable insights and possibly lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed. Highlight your ability to track KPIs and optimise performance, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Showcase your understanding of partner ecosystems and indirect sales models. Be ready to explain how you've previously engaged partners and driven growth through collaborative marketing efforts.
We think you need these skills to ace Channel Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in channel marketing and partner engagement. Use specific examples that demonstrate your success in managing multi-channel campaigns and driving measurable results.
Craft a Compelling Cover Letter: In your cover letter, express your passion for channel marketing and how your skills align with the company's objectives. Mention your understanding of indirect sales models and provide examples of how you've successfully collaborated with partners in the past.
Showcase Your Analytical Skills: Since the role requires data-led decision making, include instances where you've used market intelligence to inform strategy. Highlight any experience you have with performance tracking and optimisation of marketing campaigns.
Highlight Cross-Functional Collaboration: Emphasise your ability to work with various teams such as sales, brand, and enablement. Provide examples of how you've successfully collaborated across functions to achieve shared success metrics in previous roles.
How to prepare for a job interview at Big Picture UK
✨Showcase Your Strategic Thinking
Be prepared to discuss how you would develop and implement integrated channel marketing strategies. Use examples from your past experience to demonstrate your ability to align marketing initiatives with broader commercial objectives.
✨Emphasise Partner Engagement Skills
Highlight your experience in building strong relationships with channel partners. Share specific instances where you supported partner growth through co-branded campaigns or enablement resources, showcasing your collaborative approach.
✨Demonstrate Campaign Management Expertise
Discuss your experience managing omni-channel campaigns. Be ready to provide examples of how you've driven awareness and engagement, and how you tracked KPIs to measure success and optimise performance.
✨Prepare for Market Intelligence Questions
Expect questions about how you identify market trends and competitor activity. Prepare to share insights on how you've translated these into actionable strategies that enhanced channel performance in previous roles.
