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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns and engage with our vibrant community.
- Company: Join Big Penny, a lively hospitality and events company in Walthamstow.
- Benefits: Enjoy hybrid work options, competitive salary, and a fun work environment.
- Why this job: Be part of a creative team making a real impact in the arts and hospitality scene.
- Qualifications: 2-4 years in marketing, with skills in Canva and email platforms.
- Other info: Dynamic role with opportunities for growth and collaboration across teams.
The predicted salary is between 36000 - 60000 £ per year.
Hours: 33–40 hours per week (4–5 days, depending on experience)
Location: Walthamstow (E17) – hybrid optional
About Big Penny
Big Penny is a vibrant community-led hospitality and events company based in Walthamstow. Our flagship venue, Big Penny Social, is part pub, part arts centre, part town square — a huge, welcoming space where people come together for great food, drinks and a packed programme of comedy, live music, markets, parties and more. In 2025, we also launched Flukes, a stylish competitive socialising space inside Big Penny Social, and we operate Big Penny Brews, our bar at London City Airport.
Who We’re Looking For
We’re looking for a hands-on, energetic generalist Marketing Manager to join our expanding Marketing team. This role will suit you if you’ve worked as a Marketing Coordinator or Marketing Executive/Manager with at least two years of solid generalist experience within one or more of the following sectors - Arts, Entertainment, Hospitality, Ticketing / Events, F & B, Leisure, Hotels etc. You MUST be able to create simple graphics using Canva and Photoshop.
About the Role
Our new Marketing Manager will be responsible for the day-to-day delivery of marketing activity across Big Penny Social, Flukes, Big Penny Brews and private hire. This is a hands-on role focused on coordination, accuracy and execution — ensuring campaigns, communications and platforms are up to date, on brand and commercially effective. You’ll work closely with the Head of Brand & Marketing and the Senior Social & Content Manager, acting as a key day-to-day marketing contact for events, campaigns and key projects. While this role does not set overall brand or creative strategy, it plays a crucial role in making sure marketing plans are delivered smoothly and perform well. You’ll also have lots of input and ability to flex your creative and strategic skills managing some of our key channels and activities including e-comms strategy, ticketing and website.
What You’ll Do
- Websites, listings & ticketing: Maintain accuracy and consistency across website event pages and key venue information. Work with our web agency to continually improve the website, identifying opportunities to enhance user experience, customer journeys and conversion. Build and manage event listings and ticketing across DICE, our website and relevant third-party platforms. Work closely with our booking systems (BookedIt and Collins) to report on sales performance, track trends and improve customer communications. Keep the Flukes website up to date as required. Deliver marketing campaigns across events, hospitality and private hire. Ensure campaigns are commercially focused and aligned with ticket sales, F&B and hire targets. Track performance and share insights with the Head of Brand & Marketing to refine activity.
- Email & CRM: Own day-to-day delivery of email marketing through Airship, including copywriting, scheduling and sends. Support smarter CRM activity through segmentation, targeting and audience insight. Build and manage triggered journeys (e.g. birthdays, highly engaged audiences, repeat attenders).
- Design & assets: Produce simple, on-brand design assets using Canva or Adobe (posters, menus, signage and POS). Coordinate larger creative projects with designers and suppliers. Manage print briefing, production timelines and final sign-off. Book photographers for events and support the delivery of photoshoots. Project-manage asset delivery across campaigns, menus and marketing materials.
- Paid media & publicity support: Support the Senior Social & Content Manager with campaign briefing to our paid digital agency. Review performance reports and flag opportunities to optimise activity. Support PR activity by briefing publicists and reviewing press materials.
- In-venue & hospitality marketing: Coordinate in-venue marketing assets including posters, menus, signage and POS. Work with Operations to ensure marketing materials are installed and updated regularly. Identify opportunities to improve on-site promotion of food, drink and offers. Keep private hire listings up to date and commercially positioned with refreshed imagery. Work with third-party listing platforms to maximise visibility. Deliver year-round marketing activity for private hire in line with wider plans.
- Cross-team collaboration: Act as a day-to-day marketing contact for Events, Operations and Commercial teams. Support the Private Hire team with marketing activity. Keep delivery running smoothly through clear timelines, processes and communication.
What Success Looks Like
- Campaigns delivered smoothly, on time and on brand.
- Accurate, up-to-date websites, listings and communications.
- Strong coordination between marketing, events and operations.
- Email and CRM activity contributing to repeat visits and ticket sales.
- Consistent, high-quality marketing across the venue and online at all times.
About You
- 2-4 years’ experience in a marketing role, ideally within hospitality, venues, events or leisure.
- Hands-on experience delivering campaigns and coordinating marketing activity across multiple channels.
- Proven experience managing email and CRM platforms (we use Airship).
- Confidence using data and sales reporting to inform marketing decisions.
- Experience working with ticketing or booking platforms (we use DICE) a plus.
- Strong copywriter, able to craft clear and compelling event and activity copy to sell our events.
- Strong attention to detail and a good eye for design.
Skills & Attributes
- Organised, proactive and delivery-focused.
- Comfortable managing multiple campaigns and deadlines.
- Interested in audiences, performance and insight.
- Collaborative and confident working across teams.
- Detail-oriented and reliable.
- Creative, enthusiastic and takes a can-do approach to tasks.
- Eager to learn new things.
- An eye for design and ability to create simple graphics on either Adobe Suite or Canva highly advantageous.
Marketing Manager employer: Big Penny
Contact Detail:
Big Penny Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join local meetups, or even hit up social media groups related to marketing and hospitality. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, graphics, and any successful projects you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Big Penny, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Keep learning! Stay updated on the latest marketing trends and tools, especially those relevant to hospitality and events. Consider taking online courses or attending workshops to boost your skills and make yourself more attractive to employers.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing and the hospitality industry shine through. We want to see that you’re genuinely excited about the role and how you can contribute to our vibrant community at Big Penny.
Tailor Your CV: Make sure your CV is tailored to highlight your relevant experience in marketing, especially in sectors like arts, entertainment, or hospitality. We love seeing how your past roles have prepared you for this position, so don’t hold back!
Be Creative with Your Cover Letter: Your cover letter is a chance to showcase your personality and creativity. Use it to tell us why you’re the perfect fit for the Marketing Manager role and how you can bring fresh ideas to our campaigns. Remember, we appreciate a bit of flair!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on being part of our Big Penny family!
How to prepare for a job interview at Big Penny
✨Know Your Stuff
Before the interview, dive deep into Big Penny's brand and its venues. Familiarise yourself with their events, marketing strategies, and any recent campaigns. This will not only show your genuine interest but also help you tailor your answers to align with their goals.
✨Show Off Your Skills
Since the role requires creating graphics using Canva and Photoshop, be ready to discuss your experience with these tools. Bring examples of your work or even a portfolio to showcase your design skills. This will demonstrate your hands-on approach and creativity.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific marketing challenges, like improving website user experience or managing a campaign under tight deadlines. Think of examples from your past roles where you successfully navigated similar situations and be ready to share them.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Ask about their upcoming events, how they measure campaign success, or what the team culture is like. This shows you're engaged and eager to contribute to their mission.
