At a Glance
- Tasks: Lead creative direction and content creation for our social channels, focusing on Instagram and TikTok.
- Company: Join Big Penny Social, a vibrant community hub in Walthamstow, blending hospitality and entertainment.
- Benefits: Enjoy a competitive salary, flexible hours, hybrid working, and the chance to shape our brand's future.
- Other info: Be part of a friendly team that values creativity and innovation in a dynamic environment.
- Why this job: Make a real impact by defining our social voice and engaging with a lively community.
- Qualifications: 3-5 years of hands-on experience in social media management and strong content creation skills.
The predicted salary is between 45000 - 47000 £ per year.
Hours: 33–40 hours per week (4–5 days, depending on experience)
Location: Big Penny Social, Walthamstow (E17) – hybrid optional
This role sits within our Monday–Friday office marketing team, but some weeks you’ll be capturing content at events, shows and key moments so occasional evenings and weekends will be required.
About Big Penny: Big Penny Social is a community and event hospitality company based in Walthamstow. Our flagship venue, Big Penny Social, embodies everything we are about. It’s a pub, arts centre and town square rolled into one - a huge building that brings friends, family and the community together. Open every day for a pint or a pizza, there’s always something going on thanks to our programme of entertainment and events; from markets to comedy, live music, parties, and everything in between. In mid 2025 we also opened Flukes, a stylish competitive socialising space within Big Penny Social.
Who we’re looking for: To support our growth, we’re looking for a hugely creative Senior Social and Content Manager. This role will suit you if you have significant demonstrable experience in building social channels for a consumer brand, ideally within hospitality, entertainment, leisure, venues, ticketing or similar. You will bring proven experience originating and producing (not just editing) high-impact paid and organic content across TikTok and Instagram, balancing creative innovation with strong commercial performance. On application, we’d love to see examples of your work, so please send us links to content you’ve created and/or shot yourself.
About the role: The Senior Social & Content Manager owns the creative direction, content creation and growth of our social channels for Big Penny Social and Flukes, with a primary focus on Instagram and TikTok. This is a senior, hands-on creative role with real autonomy. You’ll set direction, test ideas and make decisions, with support from the Head of Brand & Marketing. While you’ll be highly involved in filming, editing and posting content, you’ll also shape the bigger picture — defining how our brands show up day to day. The role is primarily focused on organic content, with responsibility for leading creative alignment across paid and organic social, working closely with the Head of Marketing and our paid social agency. Above all, this role defines our social voice — building community, driving engagement, supporting ticket sales and bringing the personality of Big Penny Social and Flukes to life online.
Channels you’ll own:
- Define and evolve the brand voice for Big Penny Social and Flukes
- Develop clear content pillars and long-term direction across channels
- Lead how our tone shows up day to day — playful, heartfelt, community driven and unmistakably us
Campaigns & commercial support:
- Lead social-first approaches to supporting ticket sales, events and F&B offers
- Develop creative campaign ideas for launches, seasonal moments and key dates
- Balance promotion with brand storytelling so we never feel sales-led but also still support our targets
- Own and set the social strategy across Instagram and TikTok
- Lead growth across reach, engagement and followers through platform-native content
- Use performance insight to continually refine approach and direction
Content creation:
- Lead short-form video creation (Reels & TikTok) from concept to execution
- Film, edit and publish content that captures the energy, people and moments that make Big Penny special
- Regularly capture content on site during events, service and key moments
- Stay close to trends and platform changes, applying them in a way that feels authentic and on-brand
- Confidently be the face or voice of the brand where content calls for it
- Own day-to-day posting, scheduling and channel health
- Lead community engagement across comments and DMs
- Ensure channels are consistently active, relevant and reflective of what’s happening on site
- Lead creative collaboration with our paid social agency
- Shape creative ideas, assets and messaging for paid activity alongside the Marketing Manager
- Ensure organic content meaningfully feeds paid performance without losing authenticity
Storytelling & partnerships:
- Find innovative ways to tell the story of our venues, events and community work
- Lead how third-party events are represented on our channels while staying true to our brand
- Create clear, simple content guidelines to support partners and promoters
- Contribute to future influencer and UGC strategy development
Reporting:
- Provide insight-led reporting and recommendations to inform wider marketing decisions
What success looks like:
- Social channels that feel alive, warm and confidently led
- A clear, intentional balance between storytelling and selling
- Strong audience engagement on socials starts to translate into footfall and ticket sales
- Engagement metrics rise across all of our channels
- A clear shift in brand perception: Big Penny is a venue with heart, community at its core and always something fun and eccentric happening
About you: You’ll likely have:
- 3–5 years’ experience running social channels in a hands-on, senior capacity
- Strong short-form video and content creation skills
- A sharp eye for quality, detail and consistency
- A solid understanding of organic and paid social and how they work together
- Experience balancing brand storytelling with commercial goals
We use CapCut Pro, Canva and Adobe Photoshop, but great ideas and strong execution matter most.
Skills & attributes:
- Naturally creative with strong ideas and vision
- Comfortable leading from the front — in front of and behind the camera
- A people person with warmth, humour and confidence
- Curious, experimental and happy to test and learn
- Chronically online, with a strong instinct for what trends are worth doing
The package: A competitive salary of £45–47k (pro rata) for 33–40 hours per week. You’ll join a friendly, collaborative marketing team with flexibility around hours and hybrid working, plus the chance to shape the future of a much-loved local venue with real creative freedom.
Senior Social and Content Manager in London employer: Big Penny
At Big Penny Social, we pride ourselves on being an exceptional employer that fosters creativity and community engagement. Our vibrant work culture encourages collaboration and innovation, offering employees the chance to shape the future of a beloved local venue while enjoying flexible hours and hybrid working options. With a focus on personal growth and a supportive team environment, this role provides a unique opportunity to make a meaningful impact in the heart of Walthamstow.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social and Content Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Big Penny and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Big Penny are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Big Penny on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Big Penny. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Social and Content Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Big Penny. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Big Penny:Show us that you’ve done your homework! In your application, briefly mention what you admire about Big Penny’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Big Penny
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Big Penny will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Big Penny, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
