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- Tasks: Lead creative direction and content creation for our social channels, focusing on Instagram and TikTok.
- Company: Join Big Penny Social, a vibrant community hub in Walthamstow, London.
- Benefits: Enjoy a competitive salary, flexible hours, and the chance to shape a beloved local venue.
- Why this job: Make a real impact by defining our brand voice and engaging with our community online.
- Qualifications: 3-5 years of hands-on experience in social media management and content creation.
- Other info: Work in a dynamic environment with opportunities for creativity and growth.
The predicted salary is between 45000 - 47000 ÂŁ per year.
Reporting To - Faye Daniels, Head of Brand & Marketing
Location - Big Penny Social, London, E17 6AL - hybrid optional
Salary - ÂŁ45-ÂŁ47k (pro rata for 4 days)
Hours - 33-40 hours a week (4-5 days, depending on experience)
This role sits within our Monday–Friday office marketing team, but some weeks you’ll be capturing content at events, shows and key moments so occasional evenings and weekends will be required.
ABOUT BIG PENNY
Big Penny Social is a community and event hospitality company based in Walthamstow. Our flagship venue, Big Penny Social, embodies everything we are about. It’s a pub, arts centre and town square rolled into one - a huge building that brings friends, family and the community together. Open every day for a pint or a pizza, there’s always something going on thanks to our programme of entertainment and events; from markets to comedy, live music, parties, and everything in between. In mid 2025 we also opened Flukes, a stylish competitive socialising space within Big Penny Social.
ABOUT THE ROLE
The Senior Social & Content Manager owns the creative direction, content creation and growth of our social channels for Big Penny Social and Flukes, with a primary focus on Instagram and TikTok. This is a senior, hands‑on creative role with real autonomy. You’ll set direction, test ideas and make decisions, with support from the Head of Brand & Marketing. While you’ll be highly involved in filming, editing and posting content, you’ll also shape the bigger picture — defining how our brands show up day to day. The role is primarily focused on organic content, with responsibility for leading creative alignment across paid and organic social, working closely with the Head of Marketing and our paid social agency. Above all, this role defines our social voice — building community, driving engagement, supporting ticket sales and bringing the personality of Big Penny Social and Flukes to life online.
CHANNELS YOU'LL OWN
- Big Penny Social - Instagram and TikTok
WHAT YOU’LL DO
- Creative direction & brand voice on socials
- Define and evolve the brand voice for Big Penny Social and Flukes
- Develop clear content pillars and long‑term direction across channels
- Lead how our tone shows up day to day — playful, heartfelt, community drive and unmistakably us
- Campaigns & commercial support
- Lead social‑first approaches to supporting ticket sales, events and F&B offers
- Develop creative campaign ideas for launches, seasonal moments and key dates
- Balance promotion with brand storytelling so we never feel sales‑led but also still support our targets
- Own and set the social strategy across Instagram and TikTok
- Lead growth across reach, engagement and followers through platform‑native content
- Use performance insight to continually refine approach and direction
- Content creation
- Lead short‑form video creation (Reels & TikTok) from concept to execution
- Film, edit and publish content that captures the energy, people and moments that make Big Penny special
- Regularly capture content on site during events, service and key moments
- Stay close to trends and platform changes, applying them in a way that feels authentic and on‑brand
- Confidently be the face or voice of the brand where content calls for it
- Own day‑to‑day posting, scheduling and channel health
- Lead community engagement across comments and DMs
- Ensure channels are consistently active, relevant and reflective of what’s happening on site
- Lead creative collaboration with our paid social agency
- Shape creative ideas, assets and messaging for paid activity alongside the Marketing Manager
- Ensure organic content meaningfully feeds paid performance without losing authenticity
- Storytelling & partnerships
- Find innovative ways to tell the story of our venues, events and community work
- Lead how third‑party events are represented on our channels while staying true to our brand
- Create clear, simple content guidelines to support partners and promoters
- Contribute to future influencer and UGC strategy development
- Reporting
- Provide insight‑led reporting and recommendations to inform wider marketing decisions
WHAT SUCCESS LOOKS LIKE
- Social channels that feel alive, warm and confidently led
- A clear, intentional balance between storytelling and selling
- Strong audience engagement on socials starts to translate into footfall and ticket sales
- Engagement metrics rise across all of our channels
- A clear shift in brand perception: Big Penny is a venue with heart, community at its core and always something fun and eccentric happening
ABOUT YOU
- 3–5 years’ experience running social channels in a hands‑on, senior capacity
- Proven experience developing strategy and creating content yourself
- Strong short‑form video and content creation skills
- A sharp eye for quality, detail and consistency
- A solid understanding of organic and paid social and how they work together
- Experience balancing brand storytelling with commercial goals
- We use CapCut Pro, Canva and Adobe Photoshop, but great ideas and strong execution matter most.
SKILLS AND ATTRIBUTES
- Naturally creative with strong ideas and vision
- Comfortable leading from the front — in front of and behind the camera
- A people person with warmth, humour and confidence
- Curious, experimental and happy to test and learn
- Chronically online, with a strong instinct for what trends are worth doing
THE PACKAGE
A competitive salary of £45–47k (pro rata) for 33–40 hours per week. You’ll join a friendly, collaborative marketing team with flexibility around hours and hybrid working, plus the chance to shape the future of a much‑loved local venue with real creative freedom.
SENIOR SOCIAL & CONTENT MANAGER in Walthamstow employer: Big Penny Ltd
Contact Detail:
Big Penny Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SENIOR SOCIAL & CONTENT MANAGER in Walthamstow
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own social channels reflect the creativity and community vibe that Big Penny Social is all about. Show us your personality and how you engage with your audience!
✨Tip Number 2
Network like a pro! Attend events, shows, or even local meet-ups related to hospitality and social media. It’s a great way to connect with people in the industry and get your name out there. Plus, who knows? You might bump into someone from Big Penny!
✨Tip Number 3
Be ready to showcase your skills! When you land that interview, come prepared with examples of your past work. Whether it’s short-form videos or successful campaigns, having tangible proof of your creativity will definitely impress us.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Big Penny family!
We think you need these skills to ace SENIOR SOCIAL & CONTENT MANAGER in Walthamstow
Some tips for your application 🫡
Show Your Creative Side: When you're writing your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can bring our brand voice to life, so don’t hold back!
Tailor Your Application: Make sure to customise your application for the Senior Social & Content Manager role. Highlight your relevant experience in social media management and content creation, and explain how you can contribute to Big Penny Social's community vibe.
Be Authentic: We value authenticity, so be yourself in your application. Share your passion for social media and community engagement, and don’t forget to mention any fun projects or campaigns you've worked on that reflect your personality!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you into the conversation about joining our team!
How to prepare for a job interview at Big Penny Ltd
✨Know Your Platforms
Before the interview, dive deep into Big Penny Social's Instagram and TikTok. Familiarise yourself with their content style, tone, and engagement strategies. Be ready to discuss how you can enhance their social presence and bring fresh ideas to the table.
✨Showcase Your Creativity
Prepare a portfolio that highlights your best short-form video content and social campaigns. Bring examples that demonstrate your ability to balance storytelling with commercial goals. This will show them you have the hands-on experience they’re looking for.
✨Engage with Their Community
Research recent events or campaigns by Big Penny Social and think about how you would engage with their audience. Be prepared to share your thoughts on community building and how you can drive engagement through authentic interactions.
✨Be Ready to Discuss Trends
Stay updated on the latest social media trends and platform changes. During the interview, be ready to discuss which trends you think are worth pursuing for Big Penny Social and how you would implement them in a way that feels true to their brand.
