Paid Search Manager in Manchester

We’re looking for a Paid Search Manager to lead the planning, execution, and optimisation of Paid Search campaigns across client accounts. You will take ownership of campaigns across Google Ads, Microsoft Ads, and Search Ads 360, ensuring they deliver measurable business outcomes. Working closely with the Performance Director, Client Services, Paid Social, SEO and Creative teams, you’ll translate insights into actionable strategies, optimise campaigns, and help shape the agency’s Paid Search capability. You will also support junior team members, contributing to the growth of the wider performance marketing team. This role is ideal for someone who is strategic, data-driven, and client-focused, with a hands‑on approach to delivering high‑performing campaigns.

The Role

• Lead campaign strategy and delivery: Plan, set up, and optimise Paid Search campaigns across Google Ads, Microsoft Ads, and Search Ads 360.
• Performance analysis and optimisation: Monitor campaign performance daily, analyse data, and implement actionable insights to improve efficiency and ROI.
• Client engagement: Present performance updates and strategic recommendations to clients, translating complex data into clear, actionable insights.
• Cross-channel collaboration: Work closely with Paid Social, SEO, Creative, Analytics, and Client Services teams to deliver integrated campaigns.
• Commercial accountability: Manage budgets, track KPIs, and ensure campaigns meet or exceed agreed targets.
• Team development: Mentor and support junior Paid Search specialists, sharing knowledge and best practice to strengthen team capability.
• Innovation and learning: Stay up to date with platform updates, audience trends, automation tools, and emerging industry best practices.

The Person

We’re looking for someone who combines strong Paid Search expertise with curiosity, analytical thinking, and a passion for delivering performance-driven marketing. You will ideally have:

• 3+ years of hands‑on Paid Search experience, ideally within a digital performance agency or an in‑house performance marketing team.
• Proven experience managing campaigns across major search advertising platforms.
• Hands‑on experience with: Google Ads, Microsoft Ads, Search Ads 360 (or similar campaign management platforms).
• Strong understanding of tracking, pixels, tags, and third‑party measurement solutions.
• Working knowledge of analytics platforms such as Google Analytics (GA4).
• Excellent communication skills, with the ability to present insights clearly to stakeholders at all levels.
• A strong analytical mindset, with a performance-driven approach and confidence working with campaign and audience data.

If you’re ready to lead Paid Search campaigns, optimise performance, and make a tangible impact for our clients, we’d love to hear from you.

The Perks

We are a fast-paced independent agency, with a collaborative and supportive culture and a real emphasis on helping every member of our team achieve their potential. We value energy and commitment highly. If you’re the right person for this opportunity, you can count on:

• A brilliant holiday allowance, including a day off for your birthday, a day off for charity work of your choice and a half day for Christmas shopping.
• Senior investment and time into your career development.
• Coaching, training, and mentoring programmes, with support for professional memberships and study.
• Free fruit every day, free bar every Friday and free pizza every month.
• Life assurance.
• Private medical cover.
• Lots of social events throughout the year and a company-wide Summer and Christmas party.
• An open, dynamic, and collaborative working environment.
• The opportunity to work alongside and learn from some of the best in the business.
• The best colleagues you could hope for!

But enough about us. How about you? Interested? Of course you are! Click apply now to tell us why you should be the newest member of our team…

About BIG

Established over two decades ago, BIG Partnership has grown to become one of the UK’s largest and most successful independent marketing agencies, with over 70 people working on over 200 clients across offices in Glasgow, Edinburgh, Aberdeen and Manchester. We specialise in offering a fully integrated service to our clients, with core services that cover PR, design, digital and marketing. We work with businesses ranging from start-ups to some of the world’s biggest brands. Household brands, including Aldi, BP, Deloitte, Asda, Loch Lomond Whisky and Loganair, have entrusted their marketing and communication needs to us.

We are BIG on our people and culture. You’ll be working alongside colleagues who will happily go the extra mile for you, because they know you would do the same for them. At BIG our values aren’t just words, they’re how we work every day:

• Refuse to settle: You spot opportunities, solve problems, and make results happen.
• Own the impact: You lead by example, take pride in your work, and make every client feel the value of your expertise.
• Bring the magic: You energise colleagues, inspire clients, and bring positivity to every project.

We’re truly a values-driven organisation. A hallmark of our ethos is our focus on staff development and an open, supportive culture. If you’re interested in working with us, you can find our open vacancies on our website, and you can hear directly from our teams about our award-winning culture and what they love most about working at BIG. BIG Partnership is committed to being an equal opportunities employer and we welcome applicants from all backgrounds.