Social doesn't divide neatly into paid and organic. Neither does this role.
The job has two halves: the organic content that makes a brand worth following, and the paid campaigns in Meta Ads Manager that put it in front of the right people.
This is a hands-on role. We don't need someone to sit above the work. We need someone who enjoys doing it.
You'll run social for clients including Aldi, the SPFL Trust and DNV. You'll work alongside other digital specialists, and every day with colleagues in PR, public affairs, creative and strategy. The people who run BIG still work on clients, so you'll learn from senior people rather than just report to them.
You'll deepen the side you're strongest in, get better at the other half of social, and get into integrated campaign planning and pitching.
What you'll do
- Plan, write, make and publish organic content people actually want to watch, read or share, in the right voice for each client and platform.
- Build, run and adjust paid campaigns, mainly in Meta Ads Manager: audiences, budgets, creative and live performance.
- Film and edit short-form video, including Reels, and make simple assets in Canva.
- Manage communities and know when a conversation needs careful handling.
- Plan and run influencer activity for clients including sourcing and briefing creators as well as managing contracts, content and reporting.
- Set and track KPIs, judging results against industry standards.
- Present results and recommendations confidently in client meetings.
- Be the day-to-day contact for your clients, and use the reporting to improve the next piece of work, not just describe the last one.
Full details of the role and who we are looking for can be found in the Job Description:
https://bigshort.link/Social_Media_Manager
What we need to see
- Three or more years in social media, agency or in-house. What you've done matters more than the number.
- A creative eye and plenty of ideas, with examples of content you've made that people actually stopped for.
- Paid campaigns you built and ran in Meta Ads Manager, with real budgets, not just boosted posts.
- Copy that sounds like the brand rather than the agency, in more than one client voice.
- Short-form video you filmed and edited.
- Good judgement on communities, trends and sensitive conversations.
- Comfort with campaign data, several accounts at once, and a habit of taking responsibility rather than waiting to be managed.
- Hands-on experience pulling and analysing data in Meta Business Suite and GA4, turning it into clear insight and recommendations.
Working at BIG
BIG is one of the UK's largest independent integrated PR, marketing and digital agencies: more than 70 people in Glasgow, Aberdeen and Manchester, working with over 300 clients.
You get the clients and specialist expertise of a larger agency without the layers. Decisions are made close to the work, and social doesn't sit in a silo. You'll be judged on what the work achieves for the client, not on how much gets posted.
We work hard, back each other, make time for people to grow and try not to take ourselves too seriously.
Our values: Refuse to settle. Own the impact. Bring the magic.
Independent evidence:
More than 90% of our people view BIG as an employer of choice, in independently run staff surveys.
The Herald named BIG as having the best employee culture in Scotland.
Relationship Matters placed BIG in the top 20% of agencies globally for client satisfaction.
What you'll get
- A generous holiday allowance, plus a day off for your birthday, a day for charity work of your choice and a half day for Christmas shopping.
- Workplace pension, private medical cover and life assurance.
- Coaching, training and mentoring.
- Social events through the year, including summer and Christmas parties. Free fruit every day, pizza every month and a bar every Friday.
How to apply
Send your CV and two examples of your work: one piece of organic content you made, and one paid campaign you ran (the objective, the scale of the budget if you can share it, what you changed while it was live and the result). Examples can be anonymised.
BIG Partnership is committed to being an equal opportunities employer and we welcome applicants from all backgrounds.
Please let us know if you need adjustments at any stage.
Closing date: 20th October 2026*
*The position may close earlier depending on applicant volume.
Social Media Manager in Glasgow employer: BIG Partnership
BIG Partnership is an exceptional employer, offering a vibrant and supportive work culture that prioritises employee development and collaboration. With offices in Glasgow and Manchester, employees benefit from a dynamic environment where creativity thrives, and operational excellence is championed. The company’s commitment to its people is reflected in its high employee satisfaction ratings and recognition for having the Best Employee Culture in Scotland, making it an ideal place for those seeking meaningful and rewarding careers.
