Location: Big Motoring World Head Office, Gillingham Business Park, Kent
About the role
Big Motoring World is looking for a highly analytical and strategic CRM Manager to take ownership of our customer lifecycle communications. This is an exciting opportunity to shape how we engage with customers across every stage of their journey from first enquiry to long-term loyalty.
As our CRM Manager, you will lead the planning, execution, and optimisation of multi-channel campaigns across email, SMS, WhatsApp, and postal communications. You’ll design customer journeys, build automated flows, and use data-driven insights to create personalised, impactful messages that improve engagement, retention, and conversion.
You will manage and segment our customer database, maintain strong data hygiene, and support the development of our CRM and CDP capabilities. Working closely with digital, IT, sales, and call centre teams, you will ensure our CRM activity is seamless, targeted, and fully integrated across the business.
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CRM Manager in Gillingham employer: Big Motoring World
Join a dynamic team at our Blue Bell Hill location, where we pride ourselves on being an excellent employer that champions career growth and work-life balance. With the opportunity to work with prestigious brands like Tesla and BMW, alongside a competitive salary and performance-based commission structure, you can achieve your financial goals while enjoying unique perks such as a flexible schedule and generous staff discounts. Our supportive work culture fosters resilience and ambition, making it an ideal environment for driven individuals looking to excel in their sales careers.
