At a Glance
- Tasks: Lead multi-channel campaigns and optimise customer journeys using data-driven insights.
- Company: Join Big Motoring World, a leader in the automotive industry.
- Benefits: Enjoy free parking, state-of-the-art facilities, and excellent development opportunities.
- Other info: Collaborative environment with strong focus on training and team support.
- Why this job: Make a real impact on customer engagement and retention with innovative CRM strategies.
- Qualifications: Degree in Marketing or related field and 5+ years in CRM or database marketing.
The predicted salary is between 40000 - 50000 € per year.
Location: Big Motoring World Head Office, Gillingham Business Park, Kent
As our CRM Manager, you will lead the planning, execution, and optimisation of multi-channel campaigns across email, SMS, WhatsApp, and postal communications. You’ll design customer journeys, build automated flows, and use data-driven insights to create personalised, impactful messages that improve engagement, retention, and conversion. You will manage and segment our customer database, maintain strong data hygiene, and support the development of our CRM and CDP capabilities. Working closely with digital, IT, sales, and call centre teams, you will ensure our CRM activity is seamless, targeted, and fully integrated across the business.
Responsibilities:
- Map and optimise end-to-end customer journeys across acquisition, retention, and reactivation.
- Deliver multi-channel CRM campaigns and automated workflows.
- Use A/B testing and analytics to improve engagement and performance.
- Manage and segment the customer database, ensuring accuracy and data quality.
- Support CRM/CDP development, triggers, and personalisation rules.
- Integrate CRM with website, app, call centre, and analytics platforms.
- Provide customer insights to sales and aftersales teams.
- Train internal teams on CRM best practices and data standards.
- Ensure GDPR and data governance compliance.
Qualifications:
- Degree in Marketing, Business, Analytics, or related field.
- 5+ years’ experience in CRM, lifecycle, or database marketing (ideally B2C).
- Strong knowledge of CRM/CDP platforms and automation tools.
- Expertise in segmentation, data management, and data governance.
- Analytical skills with experience in A/B testing and reporting.
- Understanding of GDPR and consent management.
- Strong communication and project management skills.
- Experience training and supporting teams on CRM processes.
Benefits:
- Free parking
- State-of-the-art facilities
- Company pension
- Excellent development opportunities to learn
CRM Manager in Medway employer: Big Motoring World Group
At Big Motoring World, we pride ourselves on being an exceptional employer, offering a dynamic work environment at our Gillingham Business Park headquarters. As a CRM Manager, you will benefit from state-of-the-art facilities, free parking, and a robust company pension plan, all while enjoying excellent development opportunities to enhance your skills and advance your career. Our collaborative culture encourages innovation and personal growth, making it a rewarding place to contribute to impactful customer engagement strategies.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in Medway
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on a CRM Manager role or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past CRM campaigns, customer journeys, and any data-driven insights you've implemented. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of CRM/CDP platforms and automation tools. Be ready to discuss how you've used A/B testing and analytics to drive engagement and performance in previous roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace CRM Manager in Medway
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Manager role. Highlight your experience with multi-channel campaigns and data management, as these are key for us. Use specific examples that showcase your skills in segmentation and automation.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for CRM and how your background aligns with our needs. Don’t forget to mention any relevant projects or achievements that demonstrate your expertise in customer journeys and data-driven insights.
Showcase Your Analytical Skills:Since we love data-driven decisions, make sure to highlight your analytical skills in your application. Talk about your experience with A/B testing and how you've used analytics to improve campaign performance in the past.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Big Motoring World Group
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM and CDP platforms mentioned in the job description. Familiarise yourself with their features, especially around automation tools and data management. This will not only help you answer technical questions but also show your genuine interest in the role.
✨Showcase Your Campaign Success
Prepare to discuss specific multi-channel campaigns you've managed in the past. Highlight your use of A/B testing and analytics to drive engagement and performance. Bring examples that demonstrate how your strategies improved customer retention or conversion rates.
✨Understand Customer Journeys
Be ready to talk about how you map and optimise customer journeys. Think about the different stages of acquisition, retention, and reactivation, and be prepared to share your insights on creating seamless experiences across various channels.
✨Brush Up on GDPR Knowledge
Since compliance is crucial, make sure you understand GDPR and data governance principles. Be prepared to discuss how you’ve ensured data quality and compliance in previous roles, as this will show you take data privacy seriously.
