Brand Marketing Manager in Gillingham

Location: Gillingham, Kent

Salary: £35,000.00-£40,000.00 per year

Job Type: Full Time

Hours: Mon-Fri 9:00 am – 6:00 pm

What you'll be doing

We’re looking for an innovative and strategic Brand Marketing Manager to lead the evolution of our brand across all customer and stakeholder touchpoints. This is an exciting opportunity for a talented marketer to take ownership of our brand strategy and oversee high-impact campaigns that shape how we are perceived in the market. You’ll take the reins on above-the-line initiatives, creatives, and content that set the tone for our brand in a competitive and dynamic industry. You’ll be the guardian of our brand identity—ensuring that every campaign, asset, and message consistently reflects who we are and what we stand for. You’ll partner closely with cross-functional teams, including the wider marketing team, people (HR), sales, and external agencies, to deliver cohesive brand experiences both in-store, above-the-line and online. From designing compelling store point-of-sale materials to building meaningful sponsorships and influencer partnerships, you’ll ensure our brand remains relevant and top of mind.

Responsibilities

• Strategic Brand Planning – Develop and refine long-term brand strategy (vision, positioning, messaging, architecture); aligned with business goals.
• Conduct market research and consumer insight analysis: identify trends, customer behaviours, and competitor positioning to sharpen brand differentiation.
• Manage our third-party brand health tracker (monitoring brand equity, full-funnel analysis, awareness and sentiment) and use data to recommend improvements.
• Campaign Management – Lead the planning, execution, and evaluation of above-the-line (ATL) campaigns (TV, press, out-of-home, radio, etc).
• Oversee multi-channel marketing campaigns (digital, social, print, events) to ensure they support brand objectives.
• Manage campaign performance by defining KPIs, tracking ROI, and producing regular performance reports.
• Oversee budget planning, allocation, and cost control for brand marketing activities.
• Brand Identity & Creative Direction – Develop, own, and maintain brand guidelines (visual identity, tone of voice, brand usage) across all touchpoints.
• Work with creative agencies and internal teams to commission and guide creative assets.
• Review and sign off on all marketing collateral, ensuring brand consistency in POS, store design, digital and print.
• Partnerships, Sponsorship & Influencer Marketing – Identify, negotiate, and manage sponsorships, partnerships, and influencer relationships to amplify brand reach and relevance.
• Build and nurture relationships with external stakeholders (media, influencers, partners) to drive strategic brand opportunities.
• Employer Branding – Partner with the people (HR) team to define and execute employer brand strategies to attract, retain, and engage talent.
• Oversee internal communications/brand engagement initiatives (e.g. employee value proposition, culture campaigns).
• Cross-Functional Collaboration – Work closely with sales, product, operations, local marketing, and other teams to ensure brand-aligned execution and messaging.
• Coordinate with local marketing lead on store design, regional activations, POS execution, and local campaigns.
• Brand Governance & Compliance – Ensure brand governance across the business: maintain and enforce brand guidelines, policies, and usage standards.
• Manage asset libraries, digital brand assets, and digital rights (images, logo usage), ensuring correct usage across teams.
• Monitoring, Reporting & Optimisation – Track and analyse brand metrics (brand awareness, equity, campaign performance, sentiment) to guide decision-making.
• Use consumer and market insight to adapt brand strategies and refine messaging.
• Develop post-campaign analyses, generate learnings, and apply optimisations for future campaigns.
• Risk & Reputation Management – Monitor brand reputation across channels (social media, press, partner activity) and support crisis communications planning from a brand perspective (working with PR agency and the wider marketing team).

Desirable Skills

• 5+ years’ experience in brand marketing or marketing communications (retail or automotive experience a plus).
• Strong strategic and analytical skills, using insights and data to inform brand and campaign decisions.
• Proven experience planning and delivering integrated, ATL-led campaigns.
• Confident managing multiple campaigns, stakeholders, and budgets simultaneously.
• Strong creative judgment with experience briefing agencies and maintaining brand integrity.
• Experience developing and applying brand strategy, guidelines, and governance across channels or regions.
• Familiarity with market research, partnerships, sponsorships, and influencer activity.
• Solid digital marketing knowledge across social, content, and analytics.
• Excellent communication and collaboration skills.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proficiency in Microsoft Office; analytics tools (Looker Studio, Tableau, Power BI) are a bonus.

Benefits

• Competitive salary
• Free parking
• Big rewards scheme
• State-of-the-art facilities
• Company pension
• Excellent development opportunities to learn & grow with Big Motoring World