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- Tasks: Lead and scale B2B sales across UK, Germany, and Spain for a vibrant restaurant group.
- Company: Join Big Mamma, a fast-growing Franco-Italian restaurant known for unforgettable experiences.
- Benefits: Competitive salary, executive package, and the chance to make a real impact.
- Why this job: Shape the future of Events Sales in a dynamic, entrepreneurial environment.
- Qualifications: Proven experience in multi-market B2B sales and strong leadership skills.
- Other info: Opportunity to build something meaningful and grow within a passionate team.
The predicted salary is between 80000 - 100000 £ per year.
Architecting Growth. Scaling Markets. Building a Commercial Engine. Big Mamma is entering its next phase of European expansion and Events & Private Dining are at the heart of that ambition. We’re looking for a Regional Director of Sales to design, structure and scale our B2B growth engine across UK & Ireland, Germany and Spain. This is not a country sales role. This is a multi-market strategic leadership position with full regional revenue accountability and a clear mission to unlock the potential of Events Sales for the region.
About Big Mamma: Big Mamma is a fast-growing Franco-Italian restaurant group known for its generosity, authenticity and unforgettable guest experiences. Across Europe, we are accelerating the development of Events Sales & Private Dining as a key growth pillar. Our ambition is clear: build a structured, high-performance, scalable commercial machine across markets without losing the soul of our hospitality.
Your Mission
- Architect and execute the regional B2B sales strategy across UKI, Germany and Spain.
- Transform country-level sales operations into a harmonised, data-driven, high-velocity commercial engine, aligning local market nuances with global structure and process discipline.
- This role reports directly to the Chief Marketing & Revenue Officer and sits at Leadership level.
What You’ll Be Responsible For
- Commercial Performance: Own regional Events Sales & Private Dining revenue targets, monitor country-level performance and pipeline health, improve inbound conversion rates and outbound contribution, protect margins through pricing discipline, standardise KPIs, forecasting and performance reporting across territories.
- Strategy & Structuring: Define and execute a 2–3 year regional growth roadmap, structure inbound and outbound sales strategy across markets, lead CRM deployment, governance and data discipline, build and implement a scalable Sales Playbook with best practices, create repeatable processes that enable sustainable hyper-growth.
- Leadership & Organisation: Lead, coach and challenge Heads of Sales at country level, validate hiring plans, team structures and capability gaps, implement strong commercial rituals: pipeline reviews, forecasting cadence, QBRs, foster a high-performance, accountable sales culture across markets.
- Key Accounts & Strategic Partnerships: Personally manage top European agencies and multi-country corporate clients, negotiate framework agreements and long-term partnerships, represent Big Mamma in strategic industry networks, position the Group as a leading European partner for premium events.
Who You Are
- A strategic commercial leader with multi-market experience.
- Proven track record scaling B2B revenue across multiple territories.
- Strong background in hospitality, events or multi-site environments.
- Comfortable balancing strategy, data, leadership and execution.
- Highly structured, analytical and performance-driven.
- Confident operating in a fast-growing, entrepreneurial European group.
- Experienced in leading senior sales leaders, not just sales teams.
What We Offer
- Full-time, permanent leadership position.
- Competitive executive package (fixed + performance-based variable).
- Direct impact on one of Big Mamma’s most strategic growth pillars.
- Exposure at Group leadership level.
- A dynamic, international, entrepreneurial environment.
- Real opportunity to build and scale something meaningful across Europe.
At Big Mamma, growth is never accidental. It is designed, structured and executed by ambitious leaders. If you’re ready to build a regional commercial division that scales across Europe, we’d love to meet you.
BIG MAMMA is an equal opportunity employer. Qualified applicants will be considered for employment without regard to sex, gender identity, sexual orientation, colour, religion, national origin, disability, age or any other characteristic protected by law.
Regional Director of Sales - UKI, Germany & Spain (Based in London) employer: Big Mamma
Contact Detail:
Big Mamma Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Director of Sales - UKI, Germany & Spain (Based in London)
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially in hospitality and events. Attend relevant meetups or conferences to make those valuable connections that could lead to your next big opportunity.
✨Tip Number 2
Showcase your expertise! Create a personal brand on LinkedIn by sharing insights about B2B sales strategies or trends in the events sector. This not only positions you as a thought leader but also attracts potential employers who are looking for someone with your skills.
✨Tip Number 3
Prepare for interviews by understanding the company’s mission and values. For Big Mamma, it’s all about authenticity and unforgettable experiences. Tailor your responses to reflect how your experience aligns with their goals and how you can contribute to their growth.
✨Tip Number 4
Don’t just apply anywhere; focus on companies that resonate with you. We recommend checking out opportunities directly on our website. It’s a great way to find roles that match your passion and expertise while ensuring you’re in the right environment to thrive.
We think you need these skills to ace Regional Director of Sales - UKI, Germany & Spain (Based in London)
Some tips for your application 🫡
Show Your Strategic Side: When crafting your application, make sure to highlight your strategic thinking and multi-market experience. We want to see how you've architected growth in previous roles, so share specific examples that demonstrate your ability to scale B2B revenue across different territories.
Tailor Your Approach: Don’t just send a generic application! Tailor your CV and cover letter to reflect the unique aspects of the Regional Director role. Mention how your background aligns with our mission at Big Mamma and how you can contribute to building a high-performance sales culture across UKI, Germany, and Spain.
Be Data-Driven: We love numbers! In your application, include metrics that showcase your past commercial performance. Whether it’s improving conversion rates or hitting revenue targets, quantifying your achievements will help us see the impact you can bring to our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows your enthusiasm for joining Big Mamma on our journey of growth!
How to prepare for a job interview at Big Mamma
✨Know Your Markets
Before the interview, dive deep into the UKI, Germany, and Spain markets. Understand their unique characteristics, challenges, and opportunities in the B2B sales landscape. This knowledge will help you demonstrate your strategic thinking and ability to tailor approaches for each market.
✨Showcase Your Leadership Style
Prepare to discuss your leadership philosophy and how you've successfully led teams in multi-market environments. Be ready to share specific examples of how you've fostered a high-performance culture and implemented strong commercial rituals in previous roles.
✨Align with Big Mamma's Values
Familiarise yourself with Big Mamma's mission and values, especially their focus on hospitality and guest experiences. During the interview, express how your personal values align with theirs and how you can contribute to maintaining their unique culture while driving growth.
✨Prepare for Data-Driven Discussions
Since this role involves transforming sales operations into a data-driven engine, be prepared to discuss your experience with KPIs, forecasting, and performance reporting. Bring examples of how you've used data to drive decisions and improve sales outcomes in previous positions.