At a Glance
- Tasks: Lead vibrant marketing campaigns and partnerships in Manchester and Birmingham.
- Company: Join Big Mamma Group, where authentic Italian food meets creativity and fun.
- Benefits: Enjoy 36 days of holiday, competitive salary, and a dynamic work environment.
- Why this job: Make a real impact in local communities while celebrating Italian culture.
- Qualifications: Experience in marketing or PR, with strong local connections and digital skills.
- Other info: Fast-paced role with opportunities for creativity and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Take Big Mamma's brand to new heights in Manchester and Birmingham. We're looking for a Regional Marketing Manager to lead local campaigns, partnerships, and activations that make our restaurants impossible to ignore.
At Big Mamma Group, we celebrate authentic Italian food, creativity, and fun in every corner of our restaurants. Our Communications team drives brand awareness, social media, PR, and local marketing across the UK & Ireland. You'll be at the heart of it for Manchester and Birmingham, helping us build community, grow engagement, and make every campaign as vibrant and memorable as our pizza.
Your Mission
Your mission is to boost Big Mamma's visibility and community in press, marketing, and social across Manchester and Birmingham. You'll work closely with the Head of Communications UK&I and the wider team to turn strategy into action, making sure all campaigns, partnerships, activations, and events hit the mark, drive engagement, and make a real impact on our local communities.
What You'll Do
- Marketing & Branding
- Execute creative city-focused brand collaborations and partnerships, both local and global, aligned with key dates and campaigns.
- Lead digital marketing initiatives, including SEO, website updates, CRM strategy, copywriting, and subscriber growth.
- Oversee physical marketing: promotional material, copywriting, in-house design collaborations, and incentivised activations.
- Maintain brand consistency across all touch points, from menus to uniforms.
- Support social media and photography, ensuring Manchester and Birmingham are well represented across channels, and manage external shoots when needed.
- Local Marketing & Events
- Build and maintain strong local networks with industry ambassadors, neighbours, offices, and key community partners.
- Plan and execute local events, from pop-ups and festivals to brand dinners and activations.
- Ensure a strong, engaging PR presence locally: draft releases, pitch creative stories, and maintain excellent relationships with journalists and PR agencies when needed.
- Collaboration & Strategy
- Partner with the Head of Communications and wider Comms team to deliver campaigns on time and on budget.
- Translate global and UK marketing strategy into localised, impactful activations.
- Monitor and report on marketing KPIs, engagement, and campaign effectiveness.
About You
- Proven experience in marketing, communications, or PR, ideally in hospitality, lifestyle, or retail.
- Strong knowledge and relationships with Manchester's industry, cool crowd and people to know.
- Confident in digital marketing, social media strategy, CRM, copywriting, and brand activations.
- Creative, proactive, and able to generate innovative ideas while keeping projects on track.
- Strong project management skills and ability to work across multiple campaigns and deadlines.
- Excellent communication and networking skills; you know how to get people excited.
- Comfortable working in a fast-paced, high-energy environment.
- Eligible to work in the UK.
- Ideally living in or based near Manchester.
Our Offer
Permanent, full-time role. 36 days of holidays including...
Regional Marketing Manager in Manchester employer: Big Mamma
Contact Detail:
Big Mamma Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with local industry folks in Manchester and Birmingham. Attend events, join community groups, and don’t be shy to introduce yourself – you never know who might help you land that dream job!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your innovative ideas for campaigns or partnerships. This will not only demonstrate your passion but also make you memorable in their eyes.
✨Tip Number 3
Stay active on social media! Follow companies you’re interested in, engage with their posts, and share relevant content. This can help you get noticed and show that you’re genuinely interested in their brand and community.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. Make sure to tailor your application to highlight your local marketing experience and how you can boost Big Mamma's visibility in the area.
We think you need these skills to ace Regional Marketing Manager in Manchester
Some tips for your application 🫡
Show Your Passion for Italian Food: When you're writing your application, let your love for authentic Italian cuisine shine through! We want to see how you can bring that passion into your marketing strategies and campaigns.
Be Creative and Bold: This role is all about creativity, so don’t hold back! Use your application to showcase your innovative ideas and how you’ve executed them in the past. We’re looking for someone who can make our brand impossible to ignore!
Tailor Your Experience: Make sure to highlight your relevant experience in marketing, communications, or PR, especially in hospitality or lifestyle sectors. We want to see how your background aligns with our mission to boost visibility and community engagement.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our vibrant team!
How to prepare for a job interview at Big Mamma
✨Know the Brand Inside Out
Before your interview, dive deep into Big Mamma's brand values and their unique approach to Italian cuisine. Familiarise yourself with their current campaigns in Manchester and Birmingham, and think about how you can contribute to their mission of making the restaurants impossible to ignore.
✨Showcase Your Local Knowledge
Highlight your connections and understanding of the local market in Manchester and Birmingham. Be ready to discuss specific partnerships or events you've successfully executed in the past, and how they could translate into impactful activations for Big Mamma.
✨Bring Creative Ideas to the Table
Prepare a few innovative marketing ideas tailored for Big Mamma that align with their vibrant brand. Whether it's a unique event concept or a fresh social media strategy, showing your creativity will demonstrate your fit for the role and your proactive approach.
✨Demonstrate Strong Communication Skills
Since the role involves collaboration with various teams and external partners, practice articulating your thoughts clearly and confidently. Be prepared to discuss how you've built relationships in previous roles and how you plan to engage with local communities and media.