Regional Director of Sales - UKI, Germany & Spain (Based in London)

Architecting Growth. Scaling Markets. Building a Commercial Engine. Big Mamma is entering its next phase of European expansion and Events & Private Dining are at the heart of that ambition. We’re looking for a Regional Director of Sales to design, structure and scale our B2B growth engine across UK & Ireland, Germany and Spain. This is not a country sales role. This is a multi-market strategic leadership position with full regional revenue accountability and a clear mission to unlock the potential of Events Sales for the region.

About Big Mamma: Big Mamma is a fast-growing Franco-Italian restaurant group known for its generosity, authenticity and unforgettable guest experiences. Across Europe, we are accelerating the development of Events Sales & Private Dining as a key growth pillar. Our ambition is clear: build a structured, high-performance, scalable commercial machine across markets without losing the soul of our hospitality.

Your Mission:

• Architect and execute the regional B2B sales strategy across UKI, Germany and Spain.
• Transform country-level sales operations into a harmonised, data-driven, high-velocity commercial engine, aligning local market nuances with global structure and process discipline.
• This role reports directly to the Chief Marketing & Revenue Officer and sits at Leadership level.

What You’ll Be Responsible For:

• Commercial Performance: Own regional Events Sales & Private Dining revenue targets, monitor country-level performance and pipeline health, improve inbound conversion rates and outbound contribution, protect margins through pricing discipline, standardise KPIs, forecasting and performance reporting across territories.
• Strategy & Structuring: Define and execute a 2–3 year regional growth roadmap, structure inbound and outbound sales strategy across markets, lead CRM deployment, governance and data discipline, build and implement a scalable Sales Playbook with best practices, create repeatable processes that enable sustainable hyper-growth.
• Leadership & Organisation: Lead, coach and challenge Heads of Sales at country level, validate hiring plans, team structures and capability gaps, implement strong commercial rituals: pipeline reviews, forecasting cadence, QBRs, foster a high-performance, accountable sales culture across markets.
• Key Accounts & Strategic Partnerships: Personally manage top European agencies and multi-country corporate clients, negotiate framework agreements and long-term partnerships, represent Big Mamma in strategic industry networks, position the Group as a leading European partner for premium events.

Who You Are:

• A strategic commercial leader with multi-market experience.
• Proven track record scaling B2B revenue across multiple territories.
• Strong background in hospitality, events or multi-site environments.
• Comfortable balancing strategy, data, leadership and execution.
• Highly structured, analytical and performance-driven.
• Confident operating in a fast-growing, entrepreneurial European group.
• Experienced in leading senior sales leaders, not just sales teams.

What We Offer:

• Full-time, permanent leadership position.
• Competitive executive package (fixed + performance-based variable).
• Direct impact on one of Big Mamma’s most strategic growth pillars.
• Exposure at Group leadership level.
• A dynamic, international, entrepreneurial environment.
• Real opportunity to build and scale something meaningful across Europe.

At Big Mamma, growth is never accidental. It is designed, structured and executed by ambitious leaders. If you’re ready to build a regional commercial division that scales across Europe, we’d love to meet you.

BIG MAMMA is an equal opportunity employer. Qualified applicants will be considered for employment without regard to sex, gender identity, sexual orientation, colour, religion, national origin, disability, age or any other characteristic protected by law.