At a Glance
- Tasks: Lead and grow our Events & Private Dining business across the UK & Ireland.
- Company: Join Big Mamma, a vibrant Franco-Italian restaurant group known for unforgettable experiences.
- Benefits: Competitive salary, comprehensive benefits, and leadership opportunities in a dynamic environment.
- Other info: Fast-paced, entrepreneurial culture with growth potential in an expanding European business.
- Why this job: Make a real impact by driving memorable events and celebrations that people will talk about.
- Qualifications: Strong commercial leader with experience in hospitality and multi-site sales management.
The predicted salary is between 60000 - 80000 £ per year.
Scaling Our Events & Private Dining Business in the UK & Ireland
Big Mamma isn’t just about unforgettable dinners, it’s about memorable celebrations, bold corporate events, and full-restaurant takeovers that people talk about long after dessert .
We’re looking for a
Head of Sales and Events - UK & Ireland , based in London, to drive one of our most strategic growth pillars.
This is a leadership role with real ownership: revenue, people, performance, and market expansion.
About Big Mamma
Big Mamma is a fast-growing Franco-Italian restaurant group known for its generosity, authenticity, and high-energy guest experiences .
With a strong presence across Europe, we are accelerating the development of
Events & Private Dining as a key driver of growth. The UK is one of our most strategic markets, with multiple restaurants and significant potential in the corporate and agency landscape.
Your Mission
Drive and maximise Events & Private Dining revenue across the UK & Ireland.
You’ll own country-level targets, lead a high-performing sales team, and ensure strong alignment between Sales and Restaurant Operations — turning demand into seamless, profitable, unforgettable experiences.
- What You’ll Be Responsible For
- Commercial Performance
- Own and deliver country-level Events & Private Dining revenue targets
- Monitor performance per restaurant and identify growth levers
- Improve inbound conversion rates
- Develop outbound pipeline and key account strategy
- Ensure pricing consistency and strong profitability
- Team Leadership
- Lead and develop the Events Sales team
- Run weekly pipeline reviews and structured sales rituals
- Coach the team on negotiation, upselling, and closing strategies
- Build a performance-driven, accountable, and motivated sales culture
- Market Development
- Build and nurture strong relationships with agencies and corporate clients
- Represent Big Mamma at key networking and industry events
- Position the brand as a go-to partner for premium, high-energy events
- Process & Reporting
- Ensure CRM discipline and data accuracy
- Deliver reliable monthly and quarterly forecasts
- Align commercial demand with operational capacity in close collaboration with restaurant teams
Who You Are
- A strong commercial leader with a performance mindset
- Experienced in managing multi-site or multi-venue sales teams
- Solid understanding of hospitality and events operations
- Highly organised, analytical, and target-driven
- Comfortable in a fast-paced, entrepreneurial, hands-on environment
- Confident balancing strategy with execution
What We Offer
- Competitive salary package (fixed + variable)
- Comprehensive portfolio of benefits
- Leadership role in one of Big Mamma’s most strategic markets
- Real impact and visibility at Group level
- Growth opportunities within an expanding European business
- A dynamic, international, high-energy environment
At Big Mamma, we believe sales is not just about numbers, it’s about relationships, experiences, and bold ambition .
If you’re ready to lead, scale, and elevate our Events & Private Dining business across the UK & Ireland we’d love to meet you.
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Head of Sales and Events - UK & Ireland employer: Big Mamma
Big Mamma is an exceptional employer that fosters a vibrant and inclusive work culture, where every team member is valued and encouraged to grow. With competitive pay, generous benefits like daily staff meals and mental health support, as well as opportunities for career advancement across UK and European venues, working as a Bartender in London offers a rewarding experience in a dynamic environment dedicated to delivering unforgettable moments for guests.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales and Events - UK & Ireland
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Big Mamma. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Big Mamma
Don't be shy about reaching out to Big Mamma directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Head of Sales and Events - UK & Ireland
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Big Mamma and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Big Mamma
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
