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For Companies At a Glance
- Tasks: Lead vibrant marketing campaigns and partnerships in Manchester and Birmingham.
- Company: Join Big Mamma Group, where creativity and authentic Italian food thrive.
- Benefits: Enjoy 36 days holiday, private healthcare, and employee discounts.
- Why this job: Make a real impact on local communities while showcasing your marketing flair.
- Qualifications: Experience in marketing or PR, especially in hospitality or lifestyle.
- Other info: Fast-paced environment with growth opportunities across UK and Europe.
The predicted salary is between 36000 - 60000 £ per year.
Take Big Mamma’s brand to new heights in Manchester and Birmingham! We’re looking for a Regional Marketing Manager to lead local campaigns, partnerships, and activations that make our restaurants impossible to ignore.
At Big Mamma Group, we celebrate authentic Italian food, creativity, and fun in every corner of our restaurants. Our Communications team drives brand awareness, social media, PR, and local marketing across the UK & Ireland. You’ll be at the heart of it for Manchester and Birmingham, helping us build community, grow engagement, and make every campaign as vibrant and memorable as our pizza.
Your Mission
Your mission is to boost Big Mamma’s visibility and community in press, marketing, and social across Manchester and Birmingham. You’ll work closely with the Head of Communications UK&I and the wider team to turn strategy into action, making sure all campaigns, partnerships, activations, and events hit the mark, drive engagement, and make a real impact on our local communities.
What You’ll Do
- Marketing & Branding
- Execute creative city-focused brand collaborations and partnerships, both local and global, aligned with key dates and campaigns
- Lead digital marketing initiatives, including SEO, website updates, CRM strategy, copywriting, and subscriber growth
- Oversee physical marketing: promotional material, copywriting, in-house design collaborations, and incentivised activations
- Maintain brand consistency across all touch points, from menus to uniforms
- Support social media and photography, ensuring Manchester and Birmingham are well represented across channels, and manage external shoots when needed
- Local Marketing & Events
- Build and maintain strong local networks with industry ambassadors, neighbours, offices, and key community partners
- Plan and execute local events, from pop-ups and festivals to brand dinners and activations
- Ensure a strong, engaging PR presence locally: draft releases, pitch creative stories, and maintain excellent relationships with journalists and PR agencies when needed
- Collaboration & Strategy
- Partner with the Head of Communications and wider Comms team to deliver campaigns on time and on budget
- Translate global and UK marketing strategy into localised, impactful activations
- Monitor and report on marketing KPIs, engagement, and campaign effectiveness
About You
- Proven experience in marketing, communications, or PR, ideally in hospitality, lifestyle, or retail
- Strong knowledge and relationships with Manchester's industry, cool crowd and people to know
- Confident in digital marketing, social media strategy, CRM, copywriting, and brand activations
- Creative, proactive, and able to generate innovative ideas while keeping projects on track
- Strong project management skills and ability to work across multiple campaigns and deadlines
- Excellent communication and networking skills; you know how to get people excited
- Comfortable working in a fast-paced, high-energy environment
- Eligible to work in the UK
- Ideally living in or based near Manchester
Our Offer
- Permanent, full-time role
- 36 days of holidays including bank holidays
- Your birthday off!
- Private Healthcare membership for yourself
- Be at the heart of marketing for Big Mamma across Manchester and Birmingham
- Employee discounts across Big Mamma restaurants in UKI
- Open Up – free, confidential mental health & wellbeing support
- Wagestream – access your wages between paydays
- Regular training & growth opportunities
- Mobility across UK & European venues
At Big Mamma, creativity and passion matter as much as experience. If you want to see your marketing ideas come to life, drive community engagement, and help our restaurants shine locally and online… we’d love to meet you!
BIG MAMMA is an equal opportunity employer. Qualified applicants will be considered for employment without regard to sex, gender identity, sexual orientation, colour, religion, national origin, disability, age or any other characteristic protected by law.
Regional Marketing Manager - Manchester and Birmingham employer: Big Mamma Group
Contact Detail:
Big Mamma Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager - Manchester and Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with local industry folks in Manchester and Birmingham. Attend events, join community groups, and don’t be shy to introduce yourself – you never know who might help you land that dream job!
✨Tip Number 2
Show off your creativity! When you’re chatting with potential employers, share your innovative ideas for campaigns or partnerships. This will not only demonstrate your passion but also give them a taste of what you can bring to the table.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your enthusiasm and keep you fresh in their minds.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Big Mamma family. Let’s make it happen!
We think you need these skills to ace Regional Marketing Manager - Manchester and Birmingham
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your love for Italian food and vibrant marketing shine through! We want to see how you can bring Big Mamma's spirit to life in Manchester and Birmingham.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing, especially in hospitality or lifestyle. We’re looking for someone who knows the local scene, so share any connections or projects that showcase your knowledge of Manchester and Birmingham!
Be Creative with Your Copy: Since copywriting is a big part of this role, don’t hold back on showing off your writing skills in your application. Use engaging language and a fun tone to reflect the creativity we value at Big Mamma!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into the mix for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Big Mamma Group
✨Know Your Audience
Before the interview, do your homework on Big Mamma Group and their presence in Manchester and Birmingham. Understand their brand values, recent campaigns, and community initiatives. This will help you tailor your responses and show that you're genuinely interested in making a positive impact.
✨Showcase Your Creativity
As a Regional Marketing Manager, creativity is key! Prepare examples of past marketing campaigns you've led, especially those that involved local partnerships or events. Be ready to discuss how you can bring innovative ideas to Big Mamma’s marketing strategy.
✨Network Like a Pro
Highlight your existing relationships within Manchester's industry and community. Share specific instances where your networking skills have led to successful collaborations or events. This will demonstrate your ability to build strong local networks, which is crucial for this role.
✨Be Data-Driven
Familiarise yourself with key marketing metrics and KPIs relevant to the hospitality sector. Be prepared to discuss how you've used data to drive engagement and measure campaign effectiveness in your previous roles. This shows that you can translate strategy into actionable results.
